一、中文部份
1.林清山，心理與教育統計學，台北：東華書局，民國70年初版。
2.周公璵，新產品購買行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國65年。
3.陳定國、黃俊英主編，企業研究應用技術大全上、下冊，台北：大世紀出版公司，民國68年。
4.黃素貞，台北市女裝市場分析及百貨公司事略之研究，國立台灣大學商學研究所碩士論文，民國70年。
5.黃俊英，行銷研究，台北華泰書局，民國70年增訂版。
6.莊克寧，耐久性消費品擴散過程之研究-彩色電視機之實例，國立政治大學企業管理研究所未出版碩士論文，民國65年。
7.閔建蜀、游漢明，市場研究：基本方法，香港：中文大學出版社，民國68年初版。
8.鄭銓泰，台北市已婚婦女生活型態與媒體接觸行為之研究，民國70年。
9.資訊與電腦，第三卷第七期，台北：資訊與電腦雜誌社，民國72年1月。
10.謝安田，企業研究方法，作者自行出版，民國69年再版。
二、英文部份
1. Bell, William E., "Consumer Innovators: A Unique Market for Newness, " in Proceedings of the Winter Conference of AMA(Chicago, 1963 )
2. Bettman, James R, and Jones, J. Morgan, "Formal Models of Consumer Behavior: A Conceptual Overview, "
Journal of Business, Vol. 45 (October 1972)。
3. Cooley, William W. & Lohnes, Panl R., "Multivariate Data Analysis", 1971.
4. Berkman, H. W. and Gilson C. C. Consumer Behavior：Concepts and Strategies (California: Dickenson Publishing Company, Inc. 1978)
5. Engel, James F., Kollat David T., and Blackwell Roger T., Consumer Behavior, Third Edition, The Dryden press, Hinsdale, Ⅲ., 1978.
6. Farley, J. U. and Ring, L. W., "An Empirical Test of the Howard-Sheth Model of Buyer Behavior, "Journal Marketing Research Vol. VII (November 1970)
7. Haas, W. Robert, Industrial Marketing Management, First Edition, New York 1976.
8. Howard, John A. and Sheth, Jagdish N., The Theory of Buyer Behavior (New York: John Wiley & Sons, 1969)
9. Lazer, William, "The Role of Model in Marketing," Journal of Marketing, Vol. 26 No .2(April 1962)
10. Leansing T.B. and Kisk, Leslie, "Family Life Cycle as an Independent Variable, " American Socialogical Rcriow, Vol. 22 (Oct., 1957)
11. Laridge R.J. and Steiner A. Gary, "A Model for Predictive Measurement of Advertising Effectiveness, "Journal of Marketing, October 1961.
12. Nicosia, Francesco M. and Wind Yoram, Behavioral Models for Market Analysis (The Dryden Press, 1977)
13. Nicosia, Francesco M. "Consumer Decision Process" Englewood Cliff N.J. Prentice-Hall 1966.
14. Plummer Joseph T., "The Concepts and Application of Life Style Segmentation," Journal of Marketing, Vol. 38 (Jan. 1974) , P. 33 - 37
15. Rogers, M. Everett and Shoemaker, F. Flord., Communication of Innovations, The Free Press, 1971.
16. Reynolds, Fred D. & William R. Darden, "Construing Life Style and Psychographics," in William D. Wells, ed., Life Style and Psychographics (Chicago：AMA, 1974) P. 71- 96
17. Rogers, Everett M., Diffusion of Innovations, (New York：The Free Press of Gtencoe, 1962)
18. Robertson, Thomas S., Innovative Behavior and Communication, (Holt, Rinehart and Winson, Inc., 1971)
19. Robertson, Thomas S., "The Process of Innovation and the Diffusion of Innovation, " Journal of Marketing, Vol. 31 (January, 1967)
20. Strong, E.K., The Psychology of Selling (New York：McGram-Hill Book Company, 1925)
21. Wind, Jerry & Panl Green, "Some Conceptual Measurement. and Analytical Promblems in Life Style Research, "in William D. Wells, ed., Life Style and Psychographics (Chicago : AMA, 1974)
22. Wells, William D., "Life Style & Psychographics" Chicago: AMA, 1974.