| 研究生: |
柯能默 Kyle Joshua Craymer |
|---|---|
| 論文名稱: |
TranquiMind:遠程治療選項 TranquiMind: A Teletherapy Option |
| 指導教授: |
吳文傑
Wu, Jack |
| 口試委員: |
陳妍蒨
Chen, Yen-Chien 彭喜樞 Peng, Shi-Shu 吳文傑 Wu, Jack |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2023 |
| 畢業學年度: | 111 |
| 語文別: | 英文 |
| 論文頁數: | 35 |
| 中文關鍵詞: | 遠程治療 、心理保健 、治療 |
| 外文關鍵詞: | teletherapy, mental healthcare, therapy |
| 相關次數: | 點閱:333 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
TranquiMind is an innovative teletherapy and guided counseling platform designed to provide accessible and convenient mental health support to individuals in East Asia. By harnessing technology, the platform offers self-guided counseling services and connects users with licensed therapists, enabling them to track their progress towards achieving good mental health practices. With a focus on education and bridging the gap in mental health knowledge and access, TranquiMind provides a secure, confidential, and user-friendly environment for individuals to choose the services that cater to their specific needs. Key features include online therapy sessions, self-guided counseling courses, flexibility in scheduling, and stringent privacy and security measures. The platform capitalizes on the growing demand for telemedicine and the increasing recognition of the importance of mental health practices, presenting a significant opportunity for growth. Revenue is primarily generated through subscription-based packages and commissions from therapy sessions, ensuring a sustainable and scalable business model.
Abstract i
Table of Contents ii
Figures iv
Tables iv
1 Introduction 1
2 Executive Summary 1
3 Product/Service 2
3.1 Online Teletherapy 3
3.2 Guided Counseling 5
3.3 Accessibility and Flexibility 6
3.4 Data Security 6
4 Organizational Chart 7
5 Market Analysis 7
5.1 US Mental Health Care Market 8
5.2 Taiwanese Mental Health Care Market 10
5.3 Mental Health Care Industry 11
6 Customer Analysis 12
7 Competitive Analysis 14
7.1 BetterHelp 15
7.2 Real 16
7.3 Headspace 17
7.4 SWOT Analysis 18
7.4.1 Strengths: 19
7.4.2 Weaknesses: 19
7.2.3 Opportunities: 19
7.2.4 Threats: 20
8 Business Model 20
8.1 Business Canvas 21
8.1.1 Customer Segments 21
8.1.2 Value Propositions 21
8.2.3 Channels 22
8.2.4 Customer Relationships 22
8.2.5 Revenue Streams 22
8.2.6 Key Resources 23
8.2.7 Key Activities 23
8.2.8 Key Partnerships 23
8.2.9 Cost Structures 24
9 Marketing Strategy 24
9.1 Browser searches 24
9.2 Organizational Partnerships 24
9.3 Pricing Strategy 25
9.4 4 P Model 26
9.4.1 Product: 26
9.4.2 Price: 26
9.4.3 Place: 27
9.4.4 Promotion: 27
10 Development Plan 27
11 Financial Analysis 30
12 Conclusion 32
References 33
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