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研究生： 阿斯特麗
Astrid Fabiola Mejia Sanchez
論文名稱： Guanxi 貿易公司商業企劃書
Guanxi trading LLC business plan
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 91
中文關鍵詞： Guanxi 、商業企劃書
相關次數： 點閱：332  下載：54 
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    • Japan’s sogo shosha institutions and South Korea’s chonghap sangsa are among the top trading companies in the world. Along with other players in the international market, they have significantly contributed to the expansion of trade and to the economic development of their countries.
    In countries like Taiwan, Japan and Korea, trading companies were part of the driving force that propelled their global economic effort and they were an integral part of the economic miracles that transformed their economies forever.
    International trade benefits countries by improving the living standard of the population, lower prices for consumers, improved efficiency in production and a greater variety of goods.
    This business plan is focused on analyzing the feasibility of Guanxi Trading LLC, an export trading (ETC) company based in Honduras, with efforts oriented toward boosting the Honduran economy by trading with Taiwan. In doing so, it intends to replicate the success of trading companies worldwide in improving the economies of their nations.
    By trading with Taiwan, Guanxi Trading LLC also aims to enter the rising Asian market and increase its global presence in hope of helping in the development of the Honduran economy.

    ACKNOWLEDGEMENTS ii
    ABSTRACT iii
    CHAPTER I.- EXECUTIVE SUMMARY 1
    1.1 Statement of Purpose 1
    1.2 Background 1
    1.3 Business Model 2
    1.4 Target Market 4
    1.5 Financial Forecasts 4
    CHAPTER II.- COMPANY OVERVIEW 6
    2.1 Company Introduction 6
    2.2 Business/Revenue model 7
    2.3 Service Description 10
    2.4 Team 17
    2.5 Location 19
    2.6 The Opportunity 20
    2.6.1 SWOT Analysis 21
    2.7 Entry and Growth Strategy 22
    2.8 Competitive Advantages 24
    2.9 Promotion Strategy 25
    2.10 Pricing 25
    2.11 Logistics 26
    2.11.1 Importing/Exporting Process to Honduras 26
    2.11.2 Importing/Exporting Process to Taiwan 30
    2.11.3 Customs, Transportation, Insurance and Payment Issues 33
    CHAPTER III.- MARKET ANALYSIS AND POTENTIAL 36
    3.1 Industry Overview 36
    3.2 Market Analysis and Potential 37
    3.3 Role of Small and Medium Sized ETC’s in Taiwan’s Economic Transition 42
    3.4 Overview of FTA between Honduras, El Salvador and Taiwan 44
    3.5 Background on Commercial Relations between Honduras and Taiwan 45
    3.6 Competitive Environment 50
    3.7 Target Market/Product Scope 51
    3.7.1 Initial Target field: Honduran Exports to Taiwan 51
    3.7.2 Initial Target field: Taiwan Exports to Honduras 60
    CHAPTER IV.- FINANCIAL PROJECTIONS 68
    4.1 Initial Capital Requirements 68
    4.2 Projected Income Statement 70
    4.3 Projected Balance Sheet 76
    4.4 Projected Cash Flow 78
    4.5 Business Ratios 79
    CHAPTER V. – RISK ASSESSMENT 82
    CHAPTER VI.- CONCLUSION 85
    CHAPTER VII.- BIBLIOGRAPHY 86
    CHAPTER VIII.- APPENDIX 90

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