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研究生： 康諾亞
Kercher, Noah
論文名稱： 永續經營企業之研究
Sustainability in Business: Worldwide and in Taiwan
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 38
中文關鍵詞： 永續 、企業永續經營
外文關鍵詞： Sustainability, Sustainability in Business
相關次數： 點閱：192  下載：26 
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    • 永續經營企業之研究

    The purpose for this case study was to educate the writer and readers about sustainability in business with an analysis of sustainability as it relates to some business topics like marketing, economics, accounting and entrepreneurship. The aim for the paper is to provide examples of SME’s and major corporations use of sustainability to increase value for stakeholders and society. The process involves looking at companies in Taiwan and around the world through lenses of sustainability reports, company websites and interviews. The paper also includes a local perspective of sustainability by looking at Taiwan’s AUO Optronics and the BCSD in Taiwan. (Business Council for Sustainable Development). The outcome: improved understanding of basic actions companies take to address sustainability to improve business success.

    1 What is Sustainability? 1
    1.1. What Sustainability is for Business? 2
    2. Accounting 4
    2.1. Costing Methods 4
    2.2. Global Reporting Initiative 5
    3. Economics 7
    3.1. Externalities 7
    3.2. Market Based Instruments MBI 8
    4. Entrepreneurship 11
    4.1. Examples of Social Enterprises 12
    4.2. Bottom of Pyramid 13
    4.3. Hindustan Lever Limited 15
    5. Marketing 17
    5.1. Identify who your customer is – people 17
    5.2. Identify what your customer wants—products 17
    5.3. Determine price 18
    5.4. Place: Retailer and Sustainability 18
    5.5. The Packaging 19
    5.6. Communicate sustainable commitments ---Eco labels 19
    5.7. LEED, Taiwan’s Green Mark, and FSC 20
    6. IKEA 21
    7. World Business Council Sustainable Development (WBCSD) 22
    7.1. Background 22
    7.2. Activities 22
    7.3. TAIWAN BCSD 23
    7.4. Background 23
    7.5. Regular activities 23
    8. AU Optronics 24
    8.1. Background 24
    8.2. Interview with Yvonne Tai Sustainability Director at AUO April 2nd 2015 24
    8.3. AUO History Mission and Vision 25
    8.4. AUO and Stakeholder Priorities 25
    8.5. CSR 27
    8.6. Climate change 27
    8.7. Employee Relations 28
    9. Sustainability Conclusion and Summary 29
    10. Appendix 32
    11. References: 35

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    2. Robert Kates, Thomas Parris, Anthony Leiserowitz. 2009. What is sustainable development?(Online)AvailableFTP: http://www.environmentmagazine.org/Editorials/Kates-apr05-full.html

    3. Anonymous. 2013. International Institute Sustainable Development. Sustainable Development Journey.(Online) Available FTP https://www.iisd.org/business/sd_journey.aspx

    4. Giselle Weybrecht.(2010) Sustainable MBA. Managers guide to green business.

    5. Pepsico Water. (2014) PepsiCo takes a comprehensive approach to water stewardship. (Online) Available FTP:http://www.pepsico.com/Purpose/Environmental-Sustainability/Water

    6. Anonymous. IBM. (2010). Sustainability on Smarter Planet. (Online) Available FTP: http://www.ibm.com/smarterplanet/in/en/green_and_sustainability/overview.

    7. KPMG. (2013) Corporate Responsibility reporting 2013. (Online) Available FTP: https://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/corporate-responsibility/Documents/corporate-responsibility-reporting-survey-2013-exec-summary.pdf

    8. Darcy Hitchcock, Marsha Willard. (2009) The Business Guide to Sustainability. Practical Strategies and Tools.

    9. Global Reporting Initiative. (2014 (Online) Available FTP: https://www.globalreporting.org/Pages/default.aspx

    10. Katie Rose Quandt. (2014). California Just Passed a Plastic Bag Ban. (Online) Available FTP: http://www.motherjones.com/environment/2014/09/california-bans-plastic-bags

    11. United Nations DESA. (2008) The Marrakech Process. (Online) Available FTP: http://esa.un.org/marrakechprocess/

    12. OECD. (2007) Glossary of Statistical Terms. (Online) Available FTP: http://stats.oecd.org/glossary/detail.asp?ID=7214

    13. European Commision. (2011) Role of Market based Instruments in Achieving resource Efficiences. (Online) Available FTP: http://ec.europa.eu/environment/enveco/taxation/pdf/role_marketbased.pdf

    14. Alexander Klebe. (2006). Fairtrade Graphic. Marketing and Monitoring. (Online) Available FTP: http://alexanderklebe.com/marketing-monitoring-fairtrade

    15. OECD. (2014). Small Business Job Creation and Growth. (Online) Available FTP: http://www.oecd.org/cfe/smes/2090740.pdf

    16. The Skoll Foundation. (2015). (Online) Available FTP: http://www.skollfoundation.org/about/

    17. Dlight. (2015). Solar lighting for all. (Online) Available FTP: http://www.dlight.com

    18. M. Paani. (2015). Mobile based loyalty for change. (Online) Available FTP: http://mpaani.com

    19. Sanergy. (2015). Building Sustainable Sanitation in Urban Slums. (Online) Available FTP: http://saner.gy.

    20. CK Prahalad. (2005). The Fortune at the Bottom of the Pyramid. Eradicating Poverty through Profit.

    21. Hindustan Lever Limited. (2014). Annual Report. (Online) Available FTP: http://www.hul.co.in/Images/HUL-Annual-Report-2013-14_tcm114-391926.pdf

    22. United States EPA. (2015). Design for the Environment. (Online) Available FTP http://www.epa.gov/oppt/dfe/

    23. Seventh Generation. (2015) Green cleaning products.(Online)Available FTP https://shop.seventhgeneration.com/green-cleaning/

    24. IKEA (2013). Sustainability Report. http://www.ikea.com/ms/ja_JP/pdf/sustainability_report/sustainability_report_2013.pdf

    25. Leadership Energy Environmental Design. LEED (2012-2015) US Green Building Council. (Online) Available FTP: http://www.usgbc.org/leed

    26. Taiwan Green Mark (2010) (Online) Available FTP: http://greenliving.epa.gov.tw/GreenLife/eng/E-GreenMark.aspx.

    27. Forest Stewardship Council FSC International. (2015). (Online) Available FTP: https://ic.fsc.org/index.htm

    28. WBCSD .(2015). Business solutions for Sustainable World. March 2015 Newsletter. . (Online) Available FTP: http://www.wbcsd.org.

    29. For Yale, WBCSD, sustainability is good business. M2 Presswire Pub. 2014. Proquest. . (Online)

    30. "WBCSD Annual Council Meeting in China Focuses Global Sustainable Development on 'Green Race'." U.S .Newswire Nov 02 2010. ProQuest.

    31. WBCSD. TAIWAN. (2015) Global Network Partner. (Online) Available FTP: http://www.bcsd.org.tw/

    32. WBCSD. (2015) Regional Network Members list. (Online) Available FTP: http://www.wbcsd.org/regional-network/members-list/asia/bcsdtaiwan.aspx

    33. AUO Sustainability Report. (2013) (Online)Available FTP: http://auo.com.tw/?sn=171&lang=en-US&c=39&n=1912.

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