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| 研究生： |
廖昱惠 Liao, Kristy |
|---|---|
| 論文名稱： |
個案分析:PLM廠商之營運策略 Analysis of the business strategies and advantages of PLM supplier- Case study of MT Co. |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 38 |
| 中文關鍵詞： | PLM廠商 、營運策略 |
| 相關次數： | 點閱：259 下載：0 |
| 分享至: |
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個案分析:PLM廠商之營運策略
The case study provides an analysis of the business strategies and advantages of MT Co., a Product Lifecycle Management (PLM) software company. This study reviews the importance of PLM market that major software vendors would enter the market via acquisitions, PLM introduction, what can PLM benefit companies, the roles of PLM vendor, and the study of MT Co. which is one of the major PLM companies.
CH 1 Introduction 1
CH 2 MT Company Profile 1
2.1 Company Background 2
2.2 Business Coverage 3
CH 3 Product Lifecycle Management (PLM) 5
3.1 Product Development Process 5
3.2 Global Product Development 7
3.3 What’s Product Lifecycle Management (PLM) 8
3.4 Why PLM is important 9
3.5 PLM & CRM, SCM, ERP 11
3.6 The implementation of PLM 12
3.7 Implement PLM software of MT Co. 13
CH 4 Market Overview 14
4.1 Industry overview 14
4.2 Key competitive players in the market 15
CH 5 Business Strategies of MT Co. 17
5.1 Strategies and advantages 17
5.1.1 Product positioning 17
5.1.2 Partnership 19
5.1.3 Services and supports 20
5.1.4 Customer Successfully Implements Windchill 21
CH 6 Recommends and Conclusions 29
Reference 33
【1】 PTC University, www.ptcu.com, The Practice of global product development
【2】 PTC Connector, www.ptc.com, About PTC
【3】 近藤敬. (2006) . PLM 入門
【4】 Wikipedia, http://en.wikipedia.org
【5】 Dassault System, www.3ds.com
【6】 Siemens AG, www.siemens.com
【7】 Autodesk Inc., http://usa.autodesk.com/
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