| 研究生: |
周咏霖 Chou, Jeff |
|---|---|
| 論文名稱: |
商業企劃 - TripPal Business Plan - TripPal |
| 指導教授: |
何小台
Ho, Chester |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2016 |
| 畢業學年度: | 104 |
| 語文別: | 英文 |
| 論文頁數: | 60 |
| 中文關鍵詞: | 旅遊服務業 |
| 外文關鍵詞: | travel service industry |
| 相關次數: | 點閱:140 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
This is a business plan regarding services provided to the business travel industry. Business travel industry spending is estimated to be a $1trillion USD. Therefore, Trippal is focus the core business on business travel industry. The services that will provided is trip planning services, trip directions, hotel, restaurant recommendations, transportation arrangement, communication at local destination, mix and match exercise options with the local during the trip and emergency services during the trip. The goal for the TripPal is to provide services that can assist the business traveler to be more productive and efficient on the road and focus on the critical items such as business deals or partners, rather than distracted by the other non-important factors. The first market launch will focus in Taiwan and the target market group is business travelers to Taiwan from English speaking countries. The profit model will be commission from the services provided such as rental of plug-play internet dongle, hotel booking recommendation, transportation arrangement, exercise matching with local and emergency services by the local staff. The business is looking for $500,000 USD to fund the project and is expected to turn profitable on June 2018.
Executive Summary 1
Introduction 1
Market Intro 1
Business Plan Canvas 12
Opportunity 16
Target Market 16
Problem & Solution 18
Technology 20
Execution 21
Operations 21
Milestones & Metrics 22
SWOT Analysis 23
Competition 26
Revenue Source 26
Company 28
Overview 28
Team 28
Financial Plan 30
Statements 30
Forecast 33
Conclusion 35
Calculations 35
Final Conclusion 35
Appendix 36
Profit and Loss Statement 36
Balance Sheet 40
Cash Flow Statement 48
www.forbes.com
www.ustravel.org/answersheet
www.amexglobalbusinesstravel.com
www.gbta.org
Tourism Bureau, MOTC Taiwan
Travizon / Global Star
GBTA
此全文未授權公開