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研究生: 周咏霖
Chou, Jeff
論文名稱: 商業企劃 - TripPal
Business Plan - TripPal
指導教授: 何小台
Ho, Chester
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 60
中文關鍵詞: 旅遊服務業
外文關鍵詞: travel service industry
相關次數: 點閱:140下載:0
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  • This is a business plan regarding services provided to the business travel industry. Business travel industry spending is estimated to be a $1trillion USD. Therefore, Trippal is focus the core business on business travel industry. The services that will provided is trip planning services, trip directions, hotel, restaurant recommendations, transportation arrangement, communication at local destination, mix and match exercise options with the local during the trip and emergency services during the trip. The goal for the TripPal is to provide services that can assist the business traveler to be more productive and efficient on the road and focus on the critical items such as business deals or partners, rather than distracted by the other non-important factors. The first market launch will focus in Taiwan and the target market group is business travelers to Taiwan from English speaking countries. The profit model will be commission from the services provided such as rental of plug-play internet dongle, hotel booking recommendation, transportation arrangement, exercise matching with local and emergency services by the local staff. The business is looking for $500,000 USD to fund the project and is expected to turn profitable on June 2018.

    Executive Summary 1
    Introduction 1
    Market Intro 1
    Business Plan Canvas 12
    Opportunity 16
    Target Market 16
    Problem & Solution 18
    Technology 20
    Execution 21
    Operations 21
    Milestones & Metrics 22
    SWOT Analysis 23
    Competition 26
    Revenue Source 26
    Company 28
    Overview 28
    Team 28
    Financial Plan 30
    Statements 30
    Forecast 33
    Conclusion 35
    Calculations 35
    Final Conclusion 35
    Appendix 36
    Profit and Loss Statement 36
    Balance Sheet 40
    Cash Flow Statement 48

    www.forbes.com
    www.ustravel.org/answersheet
    www.amexglobalbusinesstravel.com
    www.gbta.org
    Tourism Bureau, MOTC Taiwan
    Travizon / Global Star
    GBTA

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