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研究生： 高杰睿
Jarek Joaquin Garcia Rivas
論文名稱： 提供薩爾瓦多國民申請留學之整合服務
Integrated Service for Study Abroad Seekers of El Salvador
指導教授： 吳文傑
Jack Wu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2014
畢業學年度： 102
語文別： 英文
論文頁數： 55
中文關鍵詞： 薩爾瓦多 、整合服務 、留學
外文關鍵詞： El Salvador, Integrated Service, Study Abroad
相關次數： 點閱：66  下載：14 
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    • 提供薩爾瓦多國民申請留學之整合服務

    Integrated Service for Study Abroad Seekers of El Salvador

    Table of Contents
    1 Executive Summary 1
    1.1 The Name 1
    1.2 Objective & Vision 2
    1.3 Mission & Values 2
    1.4 Value Proposition 2
    1.5 Keys to Success 2
    2 Problem 3
    2.1 Location & Demographics 3
    3 Company Summary 5
    3.1 Company Ownership 7
    3.2 Start-up Summary 7
    4 Products and Services 8
    4.1 Centralized Database Website 8
    4.2 Integral Application Assistance 11
    4.3 Blog & Forum 12
    4.4 Training & Authorized Examination Center 13
    4.5 Psychological Aptitude Tests 14
    4.6 Travel Agency & Visa Processing 14
    4.7 Pricing Scheme 15
    5 Market Analysis Summary 16
    5.1 Market Study Survey 16
    5.2 Survey Results 16
    5.2.1 Students & Young Professionals 17
    5.2.2 Parents 21
    5.3 Industry Size 23
    5.4 Market Segmentation 25
    5.5 Competitors 26
    5.5.1 International Scholarship Databases 26
    5.5.2 Training & International Examination Centers 28
    5.5.3 Psychological Aptitude Tests 28
    5.6 Summary of Competitors 29
    6 Strategy and Implementation Summary 30
    6.1 SWOT Analysis 30
    6.1.1 Strengths 30
    6.1.2 Weaknesses 31
    6.1.3 Opportunities 31
    6.1.4 Threats 31
    6.2 Porter’s 5 Forces 32
    6.3 Competitive Edge 33
    6.4 Marketing Strategy 33
    6.5 Sales Strategy & Distribution Channels 33
    6.5.1 Sales Forecast 34
    6.6 Marketing Milestones 35
    7 Management Summary 36
    7.1 Personnel Plan 36
    8 Financial Plan 38
    8.1 Start-up Funding 38
    8.2 Important Assumptions 39
    8.3 Break-even Analysis 40
    8.4 Projected Profit and Loss 40
    8.5 Projected Cash Flow 41
    8.6 Projected Balance Sheet 43
    8.7 Business Ratios 44
    8.8 Long-term Plan 45
    9 Bibliography 46
    10 Appendix 48
    10.1 Primary Survey 48
    10.1.1 Part 1 48
    10.1.2 Part 2 48
    10.1.3 Part 3 49
    10.1.4 Part 4 49
    10.1.5 Part 5 52
    10.1.6 Part 6 (For parents only) 53
    10.1.7 Part 7 (For parents only) 54
    10.1.8 Part 8 (For parents only) 54

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    Colegio La Floresta. (2014). Historia. Retrieved May 05, 2014, from Colegio La Floresta: http://www.lafloresta.edu.sv/pgs/historia.htm
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    Enríquez, A., Loya, N., Tablas, V., Moreno, M., & Sánez, C. (2011). Informe de investigación: Migración Internacional, Niñez y Adolescencia en El Salvador. Retrieved March 03, 2013, from Viceministero para Salvadoreños en el Exterior: Documentos/Archivos: http://www.rree.gob.sv/index.php/documentos-archivos?folder=Investigaciones%20y%20Libros
    Expat Quotes. (2014). International Schools in El Salvador. Retrieved May 1st, 2014, from Expat Quotes - Service por Expats around the World: http://www.expat-quotes.com/guides/el-salvador/education/international-schools-in-el-salvador.htm
    Organización de Estados Iberoamericanos para la Educación, la Ciencia y la Cultura (OEI). (2012). Miradas sobre la Educación en Iberoamérica. Madrid.
    SITEAL. (2013). Retrieved March 3, 2014, from El Salvador - Perfil de países: http://www.siteal.iipe-oei.org/sites/default/files/perfil_el_salvador_2013_06.pdf
    Social Media 4 Change. (2013). Desempleo Juvenil en El Salvador. Marshall, Texas.
    Yang, D. (2003). Salvadorans Overseas: The Foundation of a Pro-Poor Growth Strategy. Retrieved March 25, 2014, from http://www-personal.umich.edu/~deanyang/nonacad/yang_salvadoransoverseas.pdf

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