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研究生: 楊欣蓉
Yang, Hsin-Jung
論文名稱: 企業導入人工智慧之調適探究:從組織慣性到成員角色轉型
A Case Study of Enterprise Adaptation to Artificial Intelligence Implementation: From Organizational Inertia to Member Role Transformation
指導教授: 鄭至甫
口試委員: 鄭至甫
范凱棠
張佑宇
學位類別: 碩士
Master
系所名稱: 商學院 - 科技管理與智慧財產研究所
Graduate Institute of Technology, Innovation and Intellectual Property Management
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 105
中文關鍵詞: 人工智慧導入組織慣性科技壓力角色轉型外部協作
外文關鍵詞: AI adoption, organizational inertia, technostress, role transformation, external collaboration
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  • 隨著⼈⼯智慧(AI)技術的快速發展,企業導⼊ AI 已成為數位轉型的核⼼議題。然⽽,⼤型企業在導⼊過程中往往⾯臨組織慣性、成員認知衝擊與⾓⾊轉型等多重挑戰,現有⽂獻對於這些挑戰如何在微觀組織場域中運作,以及外部協作機制如何跨層次促進調適,仍缺乏整合性的實證探討。
    本研究以⼀家全球科技企業與外部技術機構協助⾦融機構導⼊知識管理 AI系統的四個⽉專案為場域,採⽤質性個案研究法,透過三位關鍵⾓⾊的半結構式深度訪談,從組織、個⼈與外部協作三個層次探討慣性挑戰與調適機制。
    研究發現:第⼀,組織慣性同時展現在制度⾯與認知⾯,專案團隊分別以平⾏⼯作流程與跨層次三段式路徑加以克服。第⼆,員⼯積極擁抱 AI 卻伴隨過⾼期待,驅動技術團隊主動將隨機性降⾄零,最終交付⼀套⾼度客製化的知識管理⼯具。第三,AI 導⼊觸發的並⾮去中介化,⽽是再中介化,四種新興⾓⾊在⼈機磨合中⾃發浮現。第四,外部顧問的關鍵⾓⾊在於提供制度正當性⽽⾮技術⽅案,但知識移轉存在顯性可達⽽隱性受限的結構性邊界。


    As artificial intelligence (AI) technologies advance rapidly, AI adoption has become a central issue in enterprise digital transformation. However, large organizations frequently encounter organizational inertia, cognitive disruption among employees, and role transformation challenges during the adoption process. Existing literature lacks integrative empirical investigations into how these challenges operate at the micro-organizational level and how external collaboration mechanisms facilitate cross-level adaptation.
    This study examines a four-month project in which a global technology firm and an external AI consulting institution assisted a state-owned financial institution in implementing a knowledge management AI system. Employing a qualitative single-case study design, the research conducted semi-structured in-depth interviews with three key participants and analyzed the inertia challenges and adaptation mechanisms across organizational, individual, and external collaboration levels.
    The findings are as follows. First, organizational inertia manifests simultaneously at the institutional level—an institutional time lag caused by a compliance-first culture—and the cognitive level—a collective cognitive deadlock stemming from inflated expectations of AI capabilities. The project team overcame these through parallel workflows and a cross-level three-stage adaptation pathway. Second, employees' enthusiastic embrace of AI was accompanied by unrealistically high expectations, creating what this study terms an embrace gap, which drove the technical team to proactively reduce AI randomness to zero, ultimately delivering a highly customized knowledge management tool. Third, AI adoption triggered not disintermediation but rather re-intermediation, as four emergent roles spontaneously arose through human-machine interaction. Fourth, the critical role of external consultants lay in providing institutional legitimacy rather than technical solutions, although knowledge transfer effectiveness exhibited a structural ceiling where explicit knowledge could be transferred within the project cycle while tacit knowledge remained difficult to embed.

    第一章 緒論 1
    第一節 研究背景 1
    第二節 研究動機 3
    第三節 研究目的與問題 4
    第四節 研究範疇 6
    第二章 文獻回顧 7
    第一節 數位轉型與創新 7
    第二節 組織慣性與認知衝擊 14
    第三節 利害關係人 25
    第三章 研究方法 35
    第一節 個案研究法 35
    第二節 研究架構 39
    第三節 個案選擇與資料收集 40
    第四節 訪談樣本與設計 43
    第四章 研究分析 45
    第一節 個案專案與協作機構介紹 45
    第二節 個案介紹 48
    第三節 分析小結 70
    第五章 結論與建議 73
    第一節 研究發現 73
    第二節 研究結論 82
    第三節 研究貢獻 89
    第四節 研究限制與建議 92
    參考文獻 95
    中文文獻 95
    英文文獻 97
    附錄一 訪談大綱 102

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