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| 研究生： |
陳君實 Chen, Jun-Shi |
|---|---|
| 論文名稱： |
汽水市場廣告費用與市場占有率關係之研究 無 |
| 指導教授： |
魏應澤
Wei, Ying-Ze |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 企業管理學系 Department of Business Administration |
| 論文出版年： | 1982 |
| 畢業學年度： | 70 |
| 語文別： | 中文 |
| 論文頁數： | 96 |
| 中文關鍵詞： | 汽水 、市場 、廣告費用 、市場佔有率 、延續效果 、持續時間 、事前模式 、計量經營模式 、企業管理 、管理 |
| 外文關鍵詞： | CARRYOVER-EFFECT, DURATION-INTERVAL, A-PRIORI-MODEL, ECONOMETRIC-MODEL |
| 相關次數： | 點閱：144 下載：0 |
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目錄
第一章 前言1
第二章 相關文獻探討7
(一)事前模式(A priori Model) 7
(二)計量經濟模式(Econometric Model)20
第三章 計量經濟在廣告研究之技巧41
(一)聯立方程式41
(二)集結向題41
(三)分配的遲延44
(四)計量經濟的各種估計方式49
第四章 汽水市場的實證研究53
壹、產業介紹53
貳、資料搜集54
叁、一般結構函數與市場行為的假設55
肆、市場占有率模式57
(一)模式的建立57
(二)模式的估計61
(三)模式的檢定與比較70
(四)與累加有限遲延變數的比較72
(五)與乘積有限遲延變數的比較77
(六)與負指數模式的比較81
伍、廣告支出決策模式83
第五章 結論與建議91
參考資料
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