無

一、中文部分
1.余朝權，青年商店在食品零售業之定位研究未出版碩士論文，政大企管研究所，民國67.年6月。
2.林富松譯，行銷學原理與方法，台北：徐氏基金會，民國68.年。
3.許士軍，現代行銷管理（修訂版），台北：政大企管研究所，民國68.年。
4.陳定國等（編著），企業研究應用技術大全（兩册），台北：大世紀出版公司，民國68.年。
5.黃俊英，行銷研究：管理與技術（增訂版），台北：華泰書局，民國70.年。
6.張愛華，商店印象之研究。未出版碩士論文，政大企管研究所，民國66.年6月。
7.楊國樞等（編著），社會及行為科學研究法（上下册），台北：東華書局，民國67.年。8·顏廷奎，台北區行銷與市民購物習慣調查，台北：中興大學企管系，民國68.年。

二、英文部份
1. Alpert, Mark I. and Robert A. Peterson, “On the Interpretation of Canonical Analysis,” Journal of Marketing Research (May 1972).
2. Appel, David L., “Market Segmentation-A Response to Retail Innovation,” Journal of Marketing. (April 1970).
3. Bellenger, Danny N., Dan H. Robertson, and Barnett A. Greenberg, “Shopping Center Patronage Motives,” Journal of Retailing. (Summer 1977).
4. Berman, Barry and Joel R. Evans, Retail Management: A Strategic Approach, New York: Macmillan Publishing Co., Inc., 1978.
5. Berry, Leonard L., “The Components of Department Store Image: A Study of Three Selected Department Stores in Phoenix, Arizona.” Unpublished Doctoral Dissertation, Arizona State University, 1978.
6. Cooley, William W. and Paul R. Lohnes, Multivariate Procedures for the Behavioral Sciences, New York: John Wiley & Sons, Inc., 1966.
7. Cox, Howard Brownell, “A Study of the Influence of Consumer Characteristics and Store Characteristics upon Buying Behavior in Competing Retail Establishments. “Unpublished Doctoral Dissertation, Ohio State University, 1970.
8. Duncan, Delbert J. and Stanley C. Hollander, Modern Retailing Management: Basic Concepts and Practices, Illinois: Richard D. Irwin, Inc., 1977.
9. Engel, Blackwell and Kollat, Consumer Behavior, 台北：華泰書局翻印，民國68年
10. Entenberg, Robert D., Effective Retail and Market Distribution, Cleveland : The World Publishing Co., 1966.
11. Goodrich, Jonathan N. & Jo Ann Hoffman, “Warehouse Retailing: The Trend of the Future?” Business Horizons (April 1979).
12. Green, Paul E. and Donald S. Tull, Research for Marketing Decisons, Englewood Cliffs, N.J. : Prentice-Hall Inc., 1978.
13. Greenwood, Karthryn Moore and Mary Fox Murphy, Fashion Innovation and and Marketing, New York: Macmillan Publishing Co., Inc. 1978.
14. Hansen, Flemming, Consumer Choice Behavior, New York: The Free Press, 1972.
15. Lambert, Zarrel V. and Richard M. Durand, “Some Precautions in Using Canonical Analysis,” Journal of Marketing Research (Nov. 1975).
16. McNair, Malcolm and Eleanor G. Mary, “The Next Revolution of the Retailing Wheel;” Harvard Business Review (Sept.-Oct. 1978).
17. Michman, Ronald D., “Changing Patterns in Retailing,” Business Horizons (Oct. 1979).
18. Overall, John E. and C. James Klett, Applied Multivariate Analysis, New York:
McGraw-Hill Book Company, 1972.
19. Plummer, Joseph T., “The Concept and Application of Life Style Segmentation,” Journal of Marketing (January 1974).
20. Redinbaugh, Larry D., Retailing Management: A Planning Approach, New York:
McGraw-Hill Book Co., 1976.
21. Wells, W. D., “Psychographics: A Critical Review,” Journal of Marketing Research (May 1975).