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| 研究生： |
康豪爾 Xavier Connault |
|---|---|
| 論文名稱： |
PickItEasy: 法國工人所需雜貨之運送方案 PickItEasy: A solution of groceries products delivery for the workers in France |
| 指導教授： |
張大為
Chang, David |
| 口試委員: |
林月雲
Lin, Carol 陳春龍 Chen, Samuel |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2020 |
| 畢業學年度： | 108 |
| 語文別： | 英文 |
| 論文頁數： | 64 |
| 中文關鍵詞： | 雜貨購物 、後勤 、線上平台 、社會衝擊 |
| 外文關鍵詞： | Groceries Shopping, Logistics, Online Platform, Social Impact |
| DOI URL： | http://doi.org/10.6814/NCCU202000994 |
| 相關次數： | 點閱：210 下載：13 |
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The way of consuming has evolved drastically in the recent years, all over the World. People want their products faster, more easily, and in more convenient conditions. Constantly, consumers reduce their travels to the stores, and increase their use of the online shopping. But today, in France, the online shopping of groceries has still not convinced most of the customers, even if the groceries shopping is the one we do on the most regular basis. We understood that the need for such service is particularly important among the workers, for who the time to go to the supermarket is extremely difficult to find and can force them to lose precious minutes of their lives.
Combining innovations and efficient logistical system, PickItEasy is able to respond to the needs of these workers, offering an online groceries shopping service which tackles the issues of all the other services currently offered on the market.
Starting with a simple logistical system delivering to eight companies during the first year of operations, we aim to expend quickly, in order to not only target a single region in the following years. With time and experience, the costs can be quickly lowered and offer to PickItEasy a significantly growing profit margin.
The values of its founders are also core to the development of the company. And this is why this business plan is designed around the idea of taking responsibility of the current societal problems, and to do everything in our power to be actors of change.
1. General Company Description 1
1.1. Overview 1
1.2. Mission and vision 1
1.3. Company name and logo 2
1.4. Founders and former team 3
2. Retail Industry Overview 6
2.1. The retail industry in France 6
2.2. The fast development of the online shopping 8
2.3. Identified main competitors 11
3. Marketing Analysis 15
3.1. Customers behaviors and needs 15
3.2. Target partner companies 16
3.3. Target customers’ characteristics 18
3.4. Pricing 20
3.5. Promotion 22
4. Service Presentation 24
4.1. Ordering process 24
4.2. Products and packaging 25
4.3. Our solution to deliver “fresh” food: a cost-effective innovation 26
5. Logistics of the Company 29
5.1. Location strategy 29
5.2. Our delivery system: a competitive advantage 31
5.3. Vision on the short-term 34
5.4. Vision and delivery logistics on the long-term 35
6. Strategy Analysis 37
6.1. Internal analysis 37
6.2. 6.2. Business strategy 38
6.3. 6.3. External analysis 39
6.3.1. Threats of New Entrants 40
6.3.2. Threat of Substitutes 40
6.3.3. Bargaining Power of Buyers 40
6.3.4. Bargaining Power of Suppliers 41
6.3.5. Competitive Rivalry 41
7. Management and Organization 42
7.1. Management philosophy 42
7.2. Subcontracting 43
7.3. Recruitment of people in need for a job 43
7.4. Management of the different centers on the long-term 45
8. Financial Plan 47
8.1. Initial budget 47
8.2. Projected Profit and Loss Statement 48
8.3. Projected Cash Flow Statement 50
8.4. Net Present Value 51
9. Conclusion 52
10. References 53
11. Appendix 55
11.1. Questionnaire + Answers summary 55
1. References
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