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研究生： 尹兆逸
Yin, Chao-Yi
論文名稱： 車載產品發展機會－以台灣電子業代理商G公司之H業務部門為案例探討
The Product Development Opportunity of Automotive Products - A case of H Sales Department of G Company, a Taiwanese Electronics Agent
指導教授： 楊光磊
Young, Konrad
口試委員: 吳文傑
Wu, Jack
周德宇
Chou, Te-Yu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2021
畢業學年度： 110
語文別： 英文
論文頁數： 56
中文關鍵詞： 電子業 、電子代理商 、車用電子 、汽車產業
外文關鍵詞： Electronics industry, Electronics agent, Automotive electronics, Automotive industry
DOI URL： http://doi.org/10.6814/NCCU202200019
相關次數： 點閱：81  下載：0 
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    • Abstract
    The Product Development Opportunity of Automotive Products - A case of H Sales Department of G Company, a Taiwanese Electronics Agent
    By
    Joey Yin
    The product life cycle in the electronics industry is shrinking, which affects the long-term business model, profit margin, and even the survival of companies severely. The main purpose of this study is to explore the business opportunity for new products from the viewpoint of H sales department in the automotive electronics industry for G company, an electronics agency.

    Electric vehicle (EV) or smart vehicle is one of the most rapidly growing segmentation in recent years. Taiwanese automotive manufacturers are not the mainstream players in the world. However, the automotive electronics products, upper stream material and parts, take the top share. When its technology improves, EV has become more popular all over the world, which in turn brings new demands for automotive electronics products.

    The study focuses on analyzing business opportunity and feasibility of new products in the automotive electronics market for G company. With this research, G company is able to enter the rising automotive electronics market, and become an important agent in the automotive industry instead of maintaining existing business in the fiercely competing consumer electronics industry. The evolving opportunities in the relatively niche automotive electronics market could help G company start ahead of its larger-scale competitors. Due to G company’s flexibility and aggressiveness, G company could achieve a new business revenue peak in the coming years.

    Table of Contents
    1. Executive Summary 1
    1.1. Problem Background 2
    1.2. Research Objective 3
    2. Automotive Electronics Product Market Analysis 4
    2.1. Global Automotive Electronics Product Market 5
    2.2. Advanced Driver Assistance Systems (ADAS) 7
    2.3. Original Equipment (OE) and Aftermarket (AM) products 9
    2.3.1. Original Equipment (OE) 9
    2.3.2. Aftermarket (AM) 10
    2.4. Taiwan Market Analysis 11
    3. New Product Line Development 14
    3.1. Driver Monitoring System (DMS) 16
    3.1.1. Infrared LED in Driver Monitoring System 18
    3.1.2. Driver Monitoring System in Taiwan 19
    3.1.3. Customer Development and G Company Market Share Forecast 20
    3.2. Automotive Camera Module and Sensor 23
    3.2.1. Power Management IC (PMIC) in Automotive Camera and Sensor 26
    3.2.2. Automotive Camera Module and Sensor in Taiwan 27
    3.2.3. Customer Development and G Company Market Share Forecast 28
    3.3. Copper Foil in Electric Vehicle Lithium-Ion Battery 30
    3.3.1. Core in Copper foil 32
    3.3.2. Copper Foil in Taiwan 34
    3.3.3. Customer Development and G Company Market Share Forecast 35
    4. G Company Overview 38
    4.1. Company Profile 38
    4.1.1. History 38
    4.1.2. Business 38
    4.1.3. Features 39
    4.1.4. Revenue 40
    4.1.5. Organization 40
    4.2. Sales departments 42
    4.2.1. Employee 43
    4.2.2. Employee’s Income 43
    4.2.3. Employee turnover rates 45
    4.3. Company Competitiveness 46
    4.3.1. Industry Competitors 46
    4.4. Company Differentiation 47
    5. Financial Situation of H Sales Department 50
    5.1. Current Income Statement Without New Products 50
    5.2. Future Income Statement Including New Products 51
    6. Conclusion 54
    7. Reference 56

    Reference
    1. International Energy Agency (IEA) https://www.iea.org/
    2. International Energy Agency (IEA), “Global EV Outlook 2021”, April 2021
    3. Precedence Research https://www.precedenceresearch.com/
    4. IEK https://ieknet.iek.org.tw/
    5. IEK, “全球汽車電子產業回顧與展望”
    6. ARTC https://www.artc.org.tw/
    7. ARTC, “透過產業趨勢與專利地圖解析ADAS 技術發展”
    8. ARTC, “車輛產業(汽車電子、電動車與自駕車)發展契機與展望”
    9. Deloitte Insights www.deloitte.com/insights
    10. Deloitte Insights, “Electric vehicles Setting a course for 2030”, 2021
    11. Strategy Analytics https://www.strategyanalytics.com/
    12. McKinsey & Company www.mckinsey.com
    13. McKinsey & Company, “Automotive software and electronics 2030 Mapping the sector’s future landscape”, 2021
    14. IHS Markit, “Automotive Industry Outlook: Managing Volatility and Leveraging Opportunities in a Dynamic Market Environment”, February 2019
    15. German Association of the Automotive Industry https://www.vda.de/en
    16. Smart eye
    https://smarteye.se/blogs/driver-monitoring-dms-on-its-way-to-become-mandatory-in-vehicles-around-the-world/
    17. World Health Organization (WHO), “Global Status Report on Road Safety 2018” https://www.who.int/violence_injury_prevention/road_safety_status/2018/en
    18. WPG Holdings https://www.wpgholdings.com/main/index/en
    19. Harvard Business Publishing https://hbr.org/
    20. iCatch Technology https://www.icatchtek.com/NewsContent/d85b80aa02424c34a6d651afb33958ea
    21. Bravotek Electronics https://www.bravotekcorp.com/en
    22. RISHO KOGYO CO., LTD. https://www.risho.co.jp/english/index.html
    23. Macquarie Research, “Korea EV battery materials”, 5 December 2019

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