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研究生： 黃心昵
Huang, Hsni-ni
論文名稱： 擴增實境烹飪及烘焙教學服務商業企劃書
Fabulous AR Lab Business Plan The Next Generation of Culinary and Baking Learning An Augmented Reality Approach
指導教授： 張大為
Chang, David
口試委員: 陳春龍
Chen, Samuel
林月雲
Lin, Carol
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2022
畢業學年度： 110
語文別： 英文
論文頁數： 68
中文關鍵詞： 線上學習 、擴增實境 、烹飪 、烘焙
外文關鍵詞： Online learning, Augmented reality, Culinary, Baking
DOI URL： http://doi.org/10.6814/NCCU202200517
相關次數： 點閱：58  下載：0 
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    • Fabulous Lab was a sole proprietorship founded in 2019 and has committed to providing high-quality baking courses. Since the pandemic, Fabulous Lab's business performance has suffered because people's willingness to participate in physical courses has dropped. Therefore, the company must broaden its product offering to include a distance-learning option. After discovering that the current online learning products can be improved, Fabulous Lab proposes to create Fabulous AR Lab, a new learning alternative for distance culinary and baking education.
    Fabulous AR Lab is a solution for remote cooking and baking education. We envision ourselves as the next generation of learning tools for anyone looking to learn or improve their culinary and baking talents at home. We offer augmented reality classes where the instructor's hand gestures and movements are digitalized and displayed right before the user's eyes. This project capitalizes on the growing trend of incorporating augmented reality into online education as augmented reality technology is anticipated to become increasingly ubiquitous in our daily lives soon. To summarize, Fabulous AR Lab is a project with development potential and is expected to help the company increase its market share.

    1. EXECUTIVE SUMMARY 1
    1.1 PROBLEM 1
    1.2 SOLUTION 1
    1.3 TARGET MARKET 2
    1.4 COMPETITION 2
    1.5 FINANCIAL SUMMARY 3
    2. COMPANY INTRODUCTION 4
    2.1 MISSION STATEMENT 5
    2.2 CUSTOMER PROFILE 5
    2.3 PRODUCT AND SERVICES 5
    2.4 COMMUNICATION, SALES CHANNEL AND PAYMENT 7
    2.4 SWOT ANALYSIS 8
    3. NEW PRODUCT AND SERVICES 11
    3.1 SURVEY 11
    3.1.1 AUGMENTED REALITY ONLINE COURSE SURVEY (APPENDIX 1) 11
    3.1.2 BEHAVIOR CHANGE AND CONJOINT ANALYSIS (APPENDIX 2) 11
    3.2 PROBLEM WORTH SOLVING 12
    3.3 OUR SOLUTION 13
    3.4 FABULOUS AR LAB OVERVIEW 14
    3.5 CONSUMER JOURNEY 21
    3.6 COMPETITION 22
    3.7 SWOT ANALYSIS: FABULOUS AR LAB 27
    4. MARKET ANALYSIS 29
    4.1 TAIWAN MANUFACTURE OF BAKERY AND STEAM PRODUCTS INDUSTRY 29
    4.2 TAIWAN SMART LEARNING INDUSTRY 30
    4.3 TAIWAN AUGMENTED REALITY INDUSTRY 32
    4.4 CONCLUSION 33
    5. MARKETING AND SALES 34
    5.1 CUSTOMER ONBOARDING STRATEGY 34
    5.2 PRICING STRATEGY 35
    5.3 CUSTOMER RETENTION STRATEGY 36
    5.4 BRANDING 37
    5.5ADVERTISING 38
    6. ORGANIZATION AND MANAGEMENT 40
    6.1 ORGANIZATIONAL STRUCTURE 40
    7. OPERATION PLAN 42
    7.1 LOCATION AND FACILITIES 42
    7.2 OPERATION PROCESS 42
    8. ROADMAP 45
    8.1 OVERVIEW 45
    8.2 BEGINNING STAGE: 2023 TO 2026 45
    8.3 MATURE STAGE: 2025 TO 2027 46
    9. FINANCIAL PROJECTIONS AND METRICS 47
    9.1 SALES FORECAST 47
    9.2 COST OF GOODS SOLD 49
    9.3 PROJECTED INCOME STATEMENT 50
    9.4 PROJECTED STATEMENT OF CASHFLOWS 51
    9.5 NPV ANALYSIS 52
    10. EXPANSION 53
    10.1 TRAINING TOOL FOR CORPORATE 53
    10.2 EXPANSION TO NORTH AMERICA 53
    11. SDGS 54
    11.1 LEARNING AND REHABILITATION FOR AUTISM CHILDREN 54
    11.2 ENSURE SUSTAINABLE CONSUMPTION AND PRODUCTION PATTERNS 55
    12. CONCLUSION 56
    REFERENCE 57
    APPENDIX 1: AUGMENTED REALITY ONLINE COURSE SURVEY 60
    APPENDIX 2: BEHAVIOR CHANGE AND CONJOINT ANALYSIS 65

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