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研究生： 艾瓦瑞
論文名稱： 建立網站以促進宏都拉斯的農產企業發展
指導教授： 山弗克來夫
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2008
畢業學年度： 97
語文別： 中文
論文頁數： 65
中文關鍵詞： 宏都拉斯 、農產企業發展
相關次數： 點閱：64  下載：45 
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    • 建立網站以促進宏都拉斯的農產企業發展


    This thesis is both theoretical and pragmatic; it has the components of a business plan including concepts, proposals and theory to support the contents of each section. The subject of study is AGROBOLSA, which is a company with a commodity exchange system in Honduras and the most important goal of this paper is to examine the possibility to develop a new business line to generate revenues through online auctions, and at the same time facilitate the business process for agricultural producers and industrial companies.
    Research Motivation
    In Honduras, it is well known that cornering is one of the most important problems to solve in order to reduce prices and allow the producers to merchandise their products obtaining fair prices.
    Another important aspect to consider is the supply chain Management; both components define the prices to wholesalers and retailers in the Honduran domestic market, therefore I consider it is necessary to implement alternative business models through private companies; the emphasis is made on efficiency and Information Technology with the objective to modernize the market. I also would like to put into practice what I’ve learnt throughout my two years in the IMBA program.
    Research Objectives
    The objectives of this research are as follows:
    1. Delineate a new supply chain structure within the Honduran agricultural market.
    2. Implement online auctions in order to achieve higher levels of efficiency in the business process.
    3. Improve the usage of Information Technology by companies in Honduras using both B2B and B2C model.
    4. Utilize theoretical components to describe the methods and/or techniques utilized in the different sections of a business plan.
    Research Questions
    1. How a re-engineering of the supply chain affect the demand of the end customers of agricultural products?
    2. What’s the importance of introduce IT in the business processes?
    3. To what extend the usage of online auctions would increase the interaction among customers and their profits?
    4. Would the online auctions contribute to reduce costs of operation through simplified business practices?

    Methodology
    This thesis covers the sections of a business plan, marketing, research & development, operations, risks and finance. There’s a theoretical approach and/or explanations and applications of concepts in every section, thus the nature of this paper has the research component of a typical thesis and the practical focus of a business plan. The goal is to properly explain the usage of e-commerce related tools within agribusiness in Honduras.
    The limitations encountered while doing the research are a lack of financial information, specifically the financial statements of previous years, which weren’t available in order to make a forecast of the revenues in real economic terms. Therefore the financial section is composed of hypothetical pro forma statements with the objective to reflect the financial situation of the company.

    Outline
    This paper has all the basic components of a business plan and the necessary theoretical background in each section, the contents are organized as follows:
    1. Marketing Strategy
    2. Supply Chain Management
    3. Research and Development
    4. Operations
    5. Risks
    6. Finance
    7. Conclusions
    8. References
    9. Appendix


    1. Business Description………………………………………………1
    1.1 Background………………………………………………………..1
    1.2 E-Commerce Introduction of the Business………………………..5
    2. Marketing Strategy……………………………………………….. 6
    2.1Service and Product………………………………………………. 6
    2.2 Market Selection…………………………………………………..8
    2.2.1 Market Segmentation……………………………………………9
    2.2.2 Competition…………………………………………………….11
    2.3Market Communications...………………………………………..12
    2.4Elements of Branding……………………………………………..13
    2.4.1Differentiation…………………………………………………..13
    2.4.2Relevance…………….. .……………………………………….14
    2.4.3Perceived Value………………………………………………...15
    2.5 Supply Chain Management ……………………………………..16
    2.5.1Structure of the Supply Chain…………………………………..18
    3. Research & Development…………………………………………20
    3.1Internet Resources…………………………………………………23
    3.1.2 Web Portal Modifications……………………………………….23
    3.1.3 Web 2.0………………………………………………………….23
    3.1.4 The Web as a Platform…………………………………………. .24
    3.1.5 Weblogs…………………………………………………………. 25
    3.1.6 Basic Criteria Regarding Weblogs……………………………… 25
    3.2 Creating Weblogs…………………………………………………..28
    3.2.1 Differences Between a Traditional Web portal and those
    available with Web 2.0 environment…………………………………. .28
    3.2.2 Online auctions sofware……………………………………….. ..29
    4. Operations………………………………………………………….. 30
    5. Risks………………………………………………………………... 35
    5.1 Financial Risks……………………………………………………. 34
    5.1.2 Credit/Counterparty Risks……………………………………. ....36
    5.1.3 Price Risk………………………………………………………... 38
    5.2 Operational Risk……………………………………………………39
    5.3 Strategic Risks……………………………………………………...39
    6. Finance………………………………………………………………40
    6.1 Income Statement…………………………………………………..41
    6.1.2 The Balance Sheet………………………………………………..43
    6.1.3 Change in Assets from Current Period...........................................45
    7. Conclusions………………………………………………………….47
    References……………………………………………………………..48
    List of Figures
    Figure 1 Geographic Location of Honduras………………………….1
    Figure 2 Target Market……………………………………………...11
    Figure 3 Cycle of Supply and Demand……………………………...16
    Figure 4 New proposed Structure of the Supply Chain……………..20
    Figure 5 Production Plan of Corn and Sorghum…………………….31
    Figure 6 Financial Links……………………………………………..38
    List of Tables
    Table 1 Central American Trade with the World…………………….56
    Table 2 Central America: Main Goods Exported to the World
    2007………………………………………………………………….56
    Appendix 1...........................................................................................51
    Appendix 2...........................................................................................53
    Appendix 3...........................................................................................54
    Appendix 4...........................................................................................55
    Appendix 5...........................................................................................55
    Appendix 6...........................................................................................58
    Appendix 7...........................................................................................61
    Appendix 8…………………………………………………………...65


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    15. Web site of the Central Intelligence Agency www.cia.gov
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