在媒體內容日益多元的背景下，民眾透過社交媒體和網路影片互動，對中國的認知變得更為豐富。近年來，YouTuber與網紅所創作的旅遊影片，以呈現不同中國的文化與生活面貌為主軸。影片中貼近生活的敘事與視覺呈現，可能成為台灣民眾理解中國日常生活的重要參考依據。根據Gerbner (1969)涵化理論的觀點，長期且頻繁地接觸特定媒介內容，可能使觀眾將其所見視為社會現實的反映，進而影響其對該地的認知與情感態度。
因此，本研究以涵化理論為架構，探討長期接觸此類影片的台灣受眾，其媒介接觸頻率與認同是否與對中國印象及旅遊意願相關。研究將採用量化調查法，分析觀眾是否會對媒介內容感受到真實性，以及是否存在浪漫化的現象。以及其對中國形象與旅遊行為的關聯性。

In an era of increasingly diversified media content, public perceptions of China have become more multifaceted through interactions with social media and online video platforms. In recent years, travel videos produced by YouTubers and influencers have focused on presenting alternative portrayals of Chinese culture and everyday life. Through their immersive narratives and visually grounded depictions of daily experiences, such videos may serve as an important reference for Taiwanese audiences seeking to understand contemporary life in China. From the perspective of cultivation theory (Gerbner, 1969), prolonged and frequent exposure to specific media content may lead audiences to perceive mediated representations as reflections of social reality, thereby shaping their cognitive and affective orientations toward the depicted destination.

Guided by cultivation theory this study examines whether long term exposure to such travel related videos among Taiwanese audiences, including their frequency of media consumption and psychological engagement, is associated with their perceptions of China and their intention to travel there. Using a quantitative survey approach, the study analyzes whether viewers perceive realism in mediated content and whether romantic beliefs are elicited through such representations, as well as how these two psychological responses relate to destination image formation and travel related behavioral intention.

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