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研究生: 吳菲樂
Vera Cathy Carol Tersago
論文名稱: 跨文化談判的研究:台灣談判的文化影響
A Study of Cross-Cultural Negotiations: The Cultural Impact on Negotiations in Taiwan
指導教授: 韓志翔
學位類別: 碩士
Master
系所名稱: 商學院 - 企業管理研究所(MBA學位學程)
Master of Business Administration Program(MBA)
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 58
中文關鍵詞: 跨文化台灣談判國際關係
外文關鍵詞: Cross-cultural, Taiwan, Negotiation, International, Guanxi
DOI URL: http://doi.org/10.6814/THE.NCCU.MBA.080.2018.F08
相關次數: 點閱:85下載:26
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  • International negotiations in Taiwan often are difficult for foreigners to partake in. This paper focuses primarily to identify these issues and hopes to aid in making international negotiations in Taiwan smoother with a minimum in misunderstandings My research question evolves around on identifying the possible cultural issues for foreigners when trying to attempt negotiations in Taiwan. Thus, trying to make it easier for foreigners from Western countries easier to partake in negotiations in Taiwan. I tried to find a general behavior pattern in Taiwanese negotiations with my previous first-hand experience, data collection, and literature review analysis.
    Also I will be investigating what effect Taiwanese culture has on negotiation, and comparing it with western culture.
    The results showed that the way the negotiations go depends on a lot of factors. There is a lot that could go wrong. From simple communication/ translation errors, to different negotiation strategies, the use of manpower, the kind of contract. What always will be present however, is that it’s hard to really give a general explanation, as every negotiation depends on the willingness of the opposite party. So there are always human factors involved. Which are known for their unpredictability. By conducting this research, I did find some behavior patterns that once studied, you could get more out of these negotiations.

    1 Introduction 6
    1.1 Research Background and Motivation 6
    1.2 Research Goals 9
    2 Literature Review 10
    2.1 What is Negotiation? 10
    2.2 Guanxi 12
    2.3 The Negotiation Process 14
    2.3.1 Planning 15
    2.3.2 Contact 19
    2.3.3 Negotiation 20
    2.3.4 Contract 22
    2.4 Comparison in Negotiation 23
    2.5 Culture of Taiwan 29
    2.5.1 Culture as Mental programming 29
    2.5.2 Layers of culture 30
    2.5.3 Gender in negotiations 32
    2.5.4 Hofstede’s Cultural Dimensions 32
    2.6 Comparing Taiwan to the US and Belgium 38
    3 Methodology 43
    4 Case study 44
    4.1 Company background 44
    4.2 The Case 45
    5 Case Analysis 48
    5.1 Planning 48
    5.2 Contact 48
    5.3 Negotiation 49
    5.4 Contract 49
    5.5 Research Limitations 50
    5.6 Comparison with Hofstede’s Cultural Dimensions 52
    6 Conclusion 54
    6.1 Conclusion 54
    6.2 Consideration for Future Study 54
    6.3 Limitations 55
    6.4 Implications for Management 55
    7 Bibliography 56

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