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| 研究生： |
何珮瑜 Ho, Pei Yu |
|---|---|
| 論文名稱： |
美國連鎖企業加盟傾向因子實證分析 Examining the Drivers for U.S. Franchising Tendency |
| 指導教授： |
張元晨
Chang, Yuan Chen |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 財務管理學系 Department of Finance |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 50 |
| 中文關鍵詞： | 加盟 、連鎖 |
| 相關次數： | 點閱：73 下載：12 |
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本文探討美國的連鎖業者開放特許加盟經營傾向的因素，以及連鎖店傾向以加盟為擴大規模之因素。研究發現許多連鎖業特性影響連鎖業企業家決定開放加盟的決策。本實證研究橫跨汽車，食品，酒店及汽車旅館，零售和服務行業共969筆加盟店品牌資料。實證結果發現，開放連鎖加盟的傾向與加盟店的決定開放之決策速度呈負相關並與加盟金及國際化呈現正相關關係。此外，我們在研究產業層次模型中發現，汽車行業的加盟傾向決定因子和其他行業的有所區別。
This paper examines the factors of franchising tendency of U.S. franchise chain and investigate why some chains are more likely to expand chain scale by franchising. I explore why and how several characteristics of franchised chains influence entrepreneurs franchising decision. This study includes 969 franchise chains in automotive, food, hotel and motels, retail and service industry. Empirical results show that franchising tendency is negatively related to franchise speed and franchise chain performance, whereas franchise fee and internationalize have positive impact on franchising tendency. Furthermore, we examine the models in industrial level and find that the determinants of automotive industry’s franchising tendency are difference from other industries.
ABSTRACT 1
CHAPTER 1. INTRODUCTION 4
CHAPTER 2. LITERATURE REVIEW 6
CHAPTER 3. HYPOTHESIS DEVELOPMENT 9
HYPOTHESIS 1. FRANCHISE TENDENCY IS NEGATIVELY ASSOCIATED WITH FRANCHISE SPEED (FS) OF ADOPTING FRANCHISE. 10
HYPOTHESIS 2. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH INITIAL INVESTMENT COST. 10
HYPOTHESIS 3. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH FRANCHISE FEE. 11
HYPOTHESIS 4. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH ROYALTY FEE. 11
HYPOTHESIS 5. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH MONITORING CAPACITY. 12
HYPOTHESIS 6. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH INTERNATIONALIZE. 13
HYPOTHESIS 7. FRANCHISE TENDENCY IS NEGATIVELY ASSOCIATED WITH PERFORMANCE. 13
CHAPTER 4. SAMPLE DESCRIPTIONS AND METHODOLOGY 14
SAMPLE AND DATA DESCRIPTIONS 14
VARIABLE DESCRIPTIONS 15
CHAPTER 5. EMPIRICAL RESULT 21
RESULT OF FULL SAMPLE 21
RESULT OF FOOD INDUSTRY 25
RESULT OF AUTOMOTIVE INDUSTRY 25
RESULT OF HOTEL AND MOTELS INDUSTRY 26
RESULT OF RETAIL INDUSTRY 27
CHAPTER 6. CONCLUSIONS 28
APPENDIX I 47
APPENDIX II 48
REFERENCES 49
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