一、中文部份
(1) 王敏齡(1990) ，「策略性競爭結構之研究?以台北市超市業為實證」，中興企研未出版碩士論文。
(2) 王體信(1987) ， 「策略型態與競爭武器之關係研究」，中山企研未出版碩士論文。
(3) 司徒達賢譯(1989) ，企業政策自策略規劃，台北:東華。
(4) 余朝權(1991)， 「 產業分析的構面」 ，台北市銀月刊八月份。
(5) 吳思華(1988) ，產業改策與企業策略，台北:中國經濟研究所。
(6) 周文賢與陳錦滄(1991) ，商情預測?理論架構與實務運作，台北:華泰。
(7) 周文賢(1990) ， 「 資料處理與分析-SAS/BASICS使用方法」 ,台北:教育部電算中心。
(8) 周文賢(1990) ， 「 多變量統計分析?SAS/STAT使用方法」 ，台北:教育部電算中心。
(9) 孟德芸(1988) ， 「 企業關鍵成功要素之研究?以個人電腦產業為實證」 ，中興企研未出版碩士論文。
(10) 唐富藏(1988) ，企業政策與策略.台北:大行。
(11) 許士祥譯(1990) ，企業策略管理，台北:中華企業管理發展中心。
(12) 郭崑謨(1991) ，行銷管理，台北:三民。
(13) 黃宏義譯(1989) ，策略家的智慧，台北:長河。
(14) 黃俊英(1991) ，多變多量分析，台北:華泰。
(15) 黃俊英(1992) ，行銷研究?管理與技術，台北:華泰。
(16) 資策會市場情報中心(各月份)， 「 資訊工業透析」。
(17) 資策會市場情報中心剪報資料。
(18) 趙郁文(1988) ， 「 產業環境與企業競爭策略之關條研究?以我國個人電腦與電視機產業為例」 ，政大企研未出版碩士論文。
(19) 蔡介士(1990) ，我國產業進行國際化策略之研究?以我國資訊硬體為例」 ，政大企研未出版碩士論文。
(20) 蔡正雄譯(1985) ，競爭策略，台北:華泰。
(21) 蔡敦浩(1988) ，策略型熊與競爭武器關係之研究，管理科學學報pp.85-101。
(22) 賴清山譯( 991) ，策略市場管理，台北:華泰。
(23) 魏啟林編譯(1988) ，行銷學精論.台北:華泰。
(24) 羅庚辛(1980) ，「企業策略之應用與選擇」 ，政大企研未出版碩士論文。
(25) 蘇拾忠(1991) ，如伺策略規劃，台北:遠流。

二、英文部份
(1) D.Aaker(1984) , Strategic Market Management , John Wiley & Sons , New York
(2) Andrews(1971) , The Concept of Corporate Strategy, Homewood , Irwin
(3) Ansoff(1965) , Corporate Strategy , McGraw-Hill , New York
(4) Brown、Shivashankar and Brucker(1989) , "Requirements Driven Market Segmentation" , Industrial Marketing_Managernent, pp.105-112
(5) Christopher (1983) , "Creating Effective Policies for Customer Service" , International Journal of Physical Distribution & Materials Managernent, Vol.13 No.2 , pp.3-24
(6) Cool and Schendel(1987) , "Strategic group formulation and performance:the case of the U.S. pharmaceutical industry , 1963-1982."Management Science , No.9 , Setember, pp.1102-1124
(7) Ehrlich (1991), "Segmentatation: Five Steps to more Effective Business-to-Business Marketing" , Sales & Marketing Management , pp.59-63
(8) Fiegenbaum and Thomas (1990) , "Strategic Groupings as Competitive Benchmarks for Formulating Future Competitive Strategy :a Modelling Approach" , Managerial and Decision Economics ? 99-109
(9) Fiegenbaum and Thomas(1990) , "Strategic Group and Performance: The U.S. lnsurance lndustry" , Strategic Management Journal 197-215
(10) Freund(1988) , "Planner's Guide: Critical Success Factors" Planning Review , pp.20-23
(11) Hatten (1987) , "Strategic groups , asymmetrical mobility barriers and contestability" , Strategic Management Journal ,PP.329-342
(12) Hitt & Ireland(1983) , "Corporate Distinctive Competence ,Strategy , lndustry and Performance" , Strategic Management Journal , Vol.6 , pp.273-93
(13) Joel K. Leidecker and Bruno(1984) , "Identifying and using Critical Success Factors" , Long Range Planning , Vo l. 17 , pp.25
(14) John and David(1990) , "Profitability and Sales Growth in Industrialized versus Newly Industrializing countries" , Management International Review , pp.87-100
(15) Jorge (1988) , "The Impact of Key Success Factors on Company Performance" , Long Range Planing, pp.56-64
(16) Jorge(1989) , "Key Success Factor: Test of General Theory in the Mature Industrial Product Sector" , Strategic Management Journal, pp.367-382
(17) Keron (1990) , "A Management Accountant's Role in SWOT Analysis" ,Management Accounting, PP.34-38
(18) Kolter (1988) , Marketing Management: Analysis. Planning and Control , 6th ed , Prentice-Hall , New York
(19) Leidecker and Albert(1984) , "Identifying and using Critical Success Factors" , Long Range Plan , pp.25
(20) Mascarenhas and Aaker(1989) , "Mobility Barriers and Strategic Groups" , Strategic Management Journal 475-485
(21) Mascarenhas(1989) , "Strategic Group Dynamics" , Academy of Management Journal pp. 333-352
(22) McGee & Thomas (1986) , "Strategic Groups: Theory , Research and Taxonomy", Strategic Management Journal. pp.141-160
(23) Oster(1982) , "Intraindustry structure and the ease of Strategic change" , The Review of Economics and Statistics , No.3 , August , pp.417-427
(24) Pegels and Sekar (1989) , "Determining Strategic Groups Using Multidimensional Scaling" , Interfaces , pp.47-57
(25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York
(26) Piercy and Gile (1989) , "Making SWOT Analysis Work" , Marketing Intelligence & Planning(UK) , pp.5-7
(27) Porter(1979) , "The structure within industries and company performance" , The Review of Economics and Statistics , May pp.214-227
(28) Porter(1980) , Competitive Strategy, New York: Free Press
(29) Porter(1985) , Competitive Advantage, New York: Free Press
(30) Robert C.Blattberg & Subrate K. Sen(1974) , "Market Segmentation Using Models of Multidimensional Purchasing Behavior", Journal of Marketing, Vol.38 , pp.17-28
(31) Rocrart and Davis(1979) , "Chief executives define their data needs" , Harvard Business Review , pp.23-44
(32) Schettino(1991) , "Segmentation Helps Banker Stand Out from the Crowd" , Bankers Magazine, pp.75-77.
(33) Schloemer and Jenkins(1987) , "Market Segmentation-The Quantum Leap to Success" , Mortgage Banking, pp.75-80
(34) Selznick (1957) , Leadership in Administration, N.Y.Harper & Row
(35) Sharma(1990) , "Segmentation of Markets Based on Customer Service" , International Jrnl of Physical Distribution & Logistics Mgmt (UK) pp.19-27
(36) Snow & Hrebinik(1980) , "Distinctive Competence , and Organizational Performance" , Administrative Science Quarterly , pp.317-337
(37) Sterling and Lambert (1987) , "Establishing Customer Service Strategies within the Marketing Mix" , Journal of Business Logistics, Vol.8 No.1 , pp.1-30
(38) Stevenson(1976) , "Toward a Model of Business Unit Performance: An Intergrated Approach" , Academy of Management Review , pp.213-223
(39) Stumpf(1976) , "The Market Structure of the Major Tourist Attractions in Southern California" , Sperrv Business Conference , pp.101-106
(40) Wind(1982) , Product Policy: Concept , Method , and Strategy Reading , Mass: Addison-Wesley , pp.79-81