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研究生： 莫楷人
Modeste, Karen
論文名稱： 開發中國家之中文學習探討
The Exploration of the Chinese Language (Mandarin) in a Developing Country- Saint Lucia
指導教授： 郭維裕
Guo, George
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2016
畢業學年度： 104
語文別： 英文
論文頁數： 36
中文關鍵詞： 華語 、聖路西亞 、機構 、語言 、教育
外文關鍵詞： Mandarin, Saint Lucia, Institutions, Language, Education
相關次數： 點閱：26  下載：0 
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    • The purpose of this business plan is to perform a feasibility analysis of establishing a language school, Academy for Chinese Language (ACL) in a developing country, Saint Lucia. The ACL expects to captivate the interest of students, professionals and regular clients by offering a broad range of Chinese courses. The ACL intends to capture a strong market share .The need for learning mandarin is unquestionable. Knowing Chinese and another language such as English may give one a competitive edge for an important position in a firm. It may open windows of opportunities for an exciting career, be able to communicate better with peers and do business on a global scale. The incentives for learning Chinese is not always money driven. Moreover, it enhances academic progress in other subject areas, cognitive learning skills, aids in cross cultural understanding and global awareness and provides a deeper understanding of different communities and societies.

    Acknowledgments i
    Abstract ii
    Academy for Chinese Language (ACL) 1
    Institution Overview 1
    Mission Statement 1
    Objective 1
    Business Description 1
    Name and Logo 2
    Industry Background 3
    Chinese as a Second Language 3
    Products and Services 4
    Course Benefits 5
    Pricing 6
    Marketing Analysis 8
    SWOT ANALYSIS 9
    Human Resources Plan 10
    Overview 10
    Organisational Chart 11
    Responsibilities and Roles 11
    Growth Strategy 12
    Overcoming the Barriers to Entry 13
    Target Market 15
    Competitors 16
    Niche 19
    Strategy 19
    Promotion 20
    Publicity 20
    Sales Strategy 21
    Financial Data 22
    Human Resources Budget 23
    Projected Profit and Loss Statement 24
    Projected Balance Sheet 25
    Statement of Cash FlowsThe table above illustrates the ACl’s statement of projected cash flows for the years 2017-2021. 26
    Net Present Value 27
    Internal Rate of Return 28
    Conclusion 29
    References 30
    Appendix 31
    Location 31
    Map of Saint Lucia 32
    Business Canvas Model 33
    Proposed Location of ACL 34
    Internal Architectural Design 35
    Proposed Future Building for the ACL 36

    1. Ministry of Human Resource and Labour. Statistical Digest. 2014. Retrieved from May 11, 2016 from the World Wide Web : http://www.govt.lc/
    2. Nation Master. Statistical Data. Retrieved from May 19, 2016 from the World Wide Web : http://www.nationmaster.com/
    3. Geohive. Statistical Data. Retrieved from May 18, 2016 from the World Wide Web: http://www.geohive.com
    4. English Language Schools Journals; National Council of Teachers English. Retrieved from May 19th from the World Wide Web: http://www.ncte.org
    5. Chinese Language Schools. Wikipedia. Retrieved from May 19, 2016 from the World Wide Web: https://en.wikipedia.org/wiki
    6. EDPC NEP_ St Lucia. Report. 2014. Retrieved April 10, 2016 from the World Wide Web: http://www.govt.lc/
    7. Boundless Management. Report.2012. Retrieved from April 12, 2016 from the World Wide Web: https://www.boundless.com

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