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研究生: 陳宛平
論文名稱: 市場價格與管理機制關聯性之研究-以多國公司為例
The Relationships between E2E Pricing and Managerial Mechanisms—the Case of a Multinational Corporation
指導教授: 于卓民
Yu, Chwo Ming J.
學位類別: 碩士
Master
系所名稱: 商學院 - 企業管理學系
Department of Business Administration
論文出版年: 2012
畢業學年度: 100
語文別: 英文
論文頁數: 69
中文關鍵詞: 多國公司市場價格管理機制
外文關鍵詞: managerial mechanism, HQ-subsidiary relationship
相關次數: 點閱:80下載:0
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  • This study extends research on pricing methods of Multinational Corporation (MNC) from the financial aspect to managerial perspective, creates the term managerial mechanisms and examines theories with actual organizational changes applied by the case company, the leading IPC provider, Company A.
    In this research, the researcher first identifies determinants of E2E pricing (market pricing), then defines the five components (organizational structure, information sharing, coordination mechanisms, management control system, and authority delegation) and lists elements within each component to form the managerial mechanism model between HQ-Subsidiary as the reference to align with market price determinants. With the degree of centralization being the core of the model, the analysis shows that information sharing between HQ-Subsidiary is the key to a successful E2E pricing decision; to do so an MNC has to have an organizational goal in parallel with subsidiary interests, and proper authority delegation while exerting control and coordination with flexibility.
    This research presents that organizational changes made by Company A in coordination with E2E pricing method do follow the managerial mechanism model proposed by the researcher. Specifically, the analysis first describes the pricing method and managerial mechanisms of the case company; second, managerial issues are recognized and linked with the model developed by the researcher; finally, corresponding changes Company A made are examined by literature theories. This research also reveals that the application of proper measures is simply the initiative of organizational changes; an MNC has to anticipate internal reluctance in order to carry out the optimal result of its managerial mechanisms.

    Acknowledgement I
    Abstract II
    Table of Contents III
    List of Figures IV
    List of Tables V
    Notation VI
    Chapter 1 Introduction 1
    1.1 Research background and motive 1
    1.2 Research questions and objectives 2
    1.3 Research process 3
    1.4 Disposition of the research 4
    Chapter 2 Literature Review 6
    2.1 The determinants of pricing in MNCs 6
    2.2 Managerial mechanisms between HQ-Subsidiary 11
    Chapter 3 Research Methodology 27
    3.1 Research framework 27
    3.2 Research method 28
    Chapter 4 Case Description and Data Analysis 31
    4.1 Managerial mechanisms and pricing method prior to 2011 31
    4.2 Linkages between literatures and managerial issues 43
    4.3 Changes in managerial mechanisms and pricing method and recommendations 46
    Chapter 5 Conclusions and Suggestions 50
    5.1 Conclusions 50
    5.2 Suggestions to Company A and other firms 53
    5.3 Suggestions to future researchers 55
    References 56
    Appendix A 60

    Chinese
    林子傑,「影響多國公司移轉訂價決策因素之研究—以高科技公司為例」,國立政治大學企業管理學系碩士論文,民國101年6月。

    English
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