本研究採調查研究法，以台北市大學生為對象，調查分析大學生接觸收音機、電視、報紙、雜誌等媒介的行為，所用的統計方法包括百分率跟平均數。傳播行為包括接觸傳播媒介的頻次、是否擁有媒介、媒介內容喜好等。
從另一方面來看，根據凱氏平方與簡單相關統計得出，成就動機與媒介接觸習慣，成就動機與媒體偏好、成就動機與傳播內容偏好，成就動機與媒介功能滿足程度、成就動機與媒介信賴程度等之間的相關，也可將自變數應變數對換解釋，因為成就動機與傳播行為兩者之間的關聯性、互為因果，不能斷然分為前後，如果反過來解釋，我們也可經由鼓勵多的媒介暴露，更多的延遲性滿足消息的接觸，以增加其教育知識，提高其奮鬥目標，擴大其生活領域，加強其成就動機，則傳播媒介又更可積極地發揮其潛移默化的教育功能。

一、中文部份
1.徐佳士，大眾傳播理論，台北市新聞記者公會，民國六十二年。
2.徐佳士、楊孝濚、瀋家慶，台灣地區民眾傳播行為研究，政大新聞所，民國六十四年。3.楊國樞、瞿海源，「大國〞人〞的現代化」，中央研究院民族學研究所集刊，第三十七期。
4.楊國樞，瞿海源，「中國大學生現代化程度與與心理需要的關係」，見李亦園，楊國樞編：中國人的性格，（台北：中研院民族學研究所），民國63年6月，3版，581-404。
5.郭生玉，國中低成就學生心理特質之分析研究，國立師範大學教育研究所，民國六十二年。
6.郭生玉，父母期望水準不切實際時對子女成就動機之影響，國立師範大學教育心理學系教育心理學報，民64，八集，61-80頁。
7.林邦傑，國民中學學生學業成就與人格特質關係之研究，國立政治大學學報第13期，215-246頁。
8.新聞學研究各集。
二、英文部分
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