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研究生： 柯嘉比
Castro, Gabriela
論文名稱： SoLuz: 宏都拉斯Bay Islands的太陽能計畫
SoLuz: solar energy project for the Bay Islands in honduras
指導教授： 張大為
Chang, David
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 63
中文關鍵詞： 太陽能 、宏都拉斯 、B型企業 、太陽能零組件 、再生能源
外文關鍵詞： Solar energy, Honduras, B-Corps, Solar panel kit, Renewable energy
相關次數： 點閱：27  下載：0 
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    • In the emerging countries access to electricity is still an issue for many families and this is the reality for most of the underprivileged households in Honduras. Approximately, 21% of the families living in rural areas are out of the electric grid of the country, and matters added to this, is that these individuals live with USD 1.90 (WorldBank, 2017) per day reducing their possibilities of affording alternative solutions to gain access to electricity.
    SoLuz provides a fast and affordable substitute to the conventional sources of energy, through the solar panel home systems, which families with low income, whom most of the times are not reliable sources to obtain credit at financial institutions, can purchase a solar panel home kit. Through a daily mobile payment of USD0.50, a household will now have access to electricity to improve not only their lives conditions but also boost the economy, as is the case for people living in the Bay Islands in the northern part of Honduras which depends on tourism for its subsistence.
    Focused on being a B-Corp since the beginning and a pioneer in the region, SoLuz wishes to cover in a three-year period the 100% of the rural areas in the Bay Islands with the solar energy home systems and through the recycling programs cooperate in the protection and maintenance of the environment in the area.

    1. Introduction 1
    1.1. Introducing Honduras 2
    1.2. The issue at hand: minor sources of energy 4
    1.3. Economic Potential: Developing Tourism Projects 6
    2. Business Plan 10
    2.1. Business Scenario (Industry Profile) 10
    2.2. Business Proposition 16
    2.2.1. SoLuz Mission 17
    2.2.2. SoLuz Vision 17
    2.2.3. Company Goals and Objectives 17
    2.2.4. Legal Denomination 17
    2.2.5. SoLuz a B-Corp from the start 18
    2.2.6. Value Proposition 21
    2.2.7. Product Overview 23
    2.2.8. SWOT Analysis 25
    3. Market Analysis: Competitors and Customers 28
    3.1. Competitor Analysis 28
    3.2. Customer Segment 32
    4. Key Partners and Resources 35
    4.1. Key Partners 35
    4.2. Key Resources 43
    5. Marketing and Operational Plan 45
    5.1. Marketing Plan 45
    5.2. Company’s KPIs 48
    5.3. Operational Plan 49
    6. Financial Analysis and Future Growth Streams 50
    6.1. Financial Plan 50
    6.1.1. Initial capital and Budget 50
    6.1.2. Funding 51
    6.1.3. Forecast 51
    6.2. Future Growth Streams 56
    7. Conclusion 57
    7.1. Findings 57
    7.2. Looking into the future 59
    References 61

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