1. Executive Summary 6
1.1. Objectives 7
1.2. Mission 8
1.3. Keys to Success 8
2. Company Summary 9
2.1. Company Ownership 9
2.2. Company History 9
3. Services 10
3.1. Service Description 10
3.2. Competitive Comparison 11
3.3. Sales Literature 12
3.4. Fulfillment 13
3.5. Technology 13
3.6. Future Services 14
4. Market Analysis Summary 16
4.1. Market Segmentation 16
4.2. Target Market Segment Strategy 17
4.2.1. Market Needs 18
The Talent Age 19
The New HR Mission and Talent Management Processes 19
Why Talent Management? 20
4.2.2. Market Trends 21
4.3. Service Business Analysis 22
4.3.1. Business Participants 22
4.3.2. Distribution Patterns 23
4.3.3. Competition and Buying Patterns 23
4.3.4. Main Competitors 23
5. Web Plan Summary 24
5.1. Website Marketing Strategy 25
6. Strategy and Implementation Summary 25
6.1. SWOT Analysis 26
6.1.1. Strengths 26
6.1.2. Weaknesses 27
6.1.3. Opportunities 27
6.1.4. Threats 28
6.2. Strategy Pyramid 29
6.3. Value Proposition 30
6.4. Competitive Edge 30
6.5. Marketing Strategy 31
6.5.1. Positioning Statement 32
6.5.2. Pricing Strategy 32
6.5.3. Promotion Strategy 33
6.6. Sales Strategy 33
6.6.1. Sales Forecast 34
6.7. Strategic Alliances 36
6.8. Milestones 37
7. Management Summary 38
7.1. Management Team Gaps 38
8. Financial Plan 38
8.1. Break-even Analysis 39
8.2. Projected Profit and Loss 40
8.3. Projected Cash Flow 43
8.4. Projected Balance Sheet 45