| 研究生: |
李友青 Lee, Yu-Chin |
|---|---|
| 論文名稱: |
大型貿易商如何提升中介地位: 資產專屬觀點 How A Large-Scale Trading Firm Enhances Its Intermediary Status: An Asset Specificity Perspective |
| 指導教授: |
司徒達賢
Seetoo, Dah-Hsian |
| 口試委員: |
于卓民
Yu, Chwo-Ming 王又鵬 Wang, Yu-Peng 林明杰 Lin, Ming-Ji 陳志遠 Chen, Chih-Yuan 郭國泰 Guo, Kuo-Tai 康敏平 Kang, Min-Ping 黃國峯 Huang, Kuo-Feng |
| 學位類別: |
博士
Doctor |
| 系所名稱: |
商學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2018 |
| 畢業學年度: | 107 |
| 語文別: | 中文 |
| 論文頁數: | 132 |
| 中文關鍵詞: | 貿易商 、中介地位 、交易成本 、專屬資產 、資產專屬性 |
| 外文關鍵詞: | Trading firm, Intermediary status, Transaction cost, Specific assets, Asset specificity |
| DOI URL: | http://doi.org/10.6814/DIS.NCCU.BA.008.2018.F08 |
| 相關次數: | 點閱:283 下載:4 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
貿易商在持續不斷透明化、全球化的成熟市場之中,外部環境競爭加劇,中介角色嚴重被侵蝕,本研究嘗試有別於過去文獻以資訊和信任為基礎的中介研究,而以資產專屬觀點,詮釋並歸納在交易事件中,貿易商以發掘交易缺口為起點,善用買賣雙方怕被對方專屬的疑慮,進行專屬資產承擔(Specific Assets Undertaking, SAU),來銜接交易缺口、增加及深化價值活動的種類、發揮新交易的方向。貿易商運用這些專屬資產持續不斷的進行交易缺口銜接、深化價值活動、發揮新交易的方向,分攤先前投入的專屬資產,促使中介成本不斷降低。
換言之,過去交易成本理論以買賣雙方為基礎,以專屬資產去影響選擇市場或組織層級的模式轉換,本研究進一步提出買賣雙方之外的專業第三方(貿易商),透過策略專屬資產承擔,接著採取上述三類作法的三造討論情境,在買賣雙方契約成本為常數的假設前提下,若貿易商作為第三方替買賣雙方投入專屬資產以提升交易效率,又能不斷分攤專屬資產的成本,則中介成本持續低於買賣雙方的契約成本,以利貿易商提升中介地位。
Amid of increasingly market transparency, market maturity, and accelerating of globalization, intermediary status of a trading firm is relentlessly and severely deteriorated. Comparing to extant research of information asymmetry economics and/or trust, my study adopts theoretical lens of asset specificity to corroborate how a large-scale trading firm enhances its intermediary status. To initiate the transaction by discovery of transaction gaps, a trading firm takes the chance of buyer-seller‘s worries of being held-up if unilateral transaction-specific assets investment is required. Undertaking specific assets, trading firm secures its status by three strategic actions: Bridging Transactional Gaps, Deepening Value Activities and Developing New Transaction Directions. When trading firm continuously utilizes the invested specific assets in performing the previous stated three actions, the costs of invested transaction-specific assets would be amortized, which further lowers intermediary costs.
In a sense, the view of typical transaction cost theory is based on a dyad composed of buyer-seller to discuss how asset specificity influences market-hierarchy mode transformation. This study extends the dyad to a triad context, by adding a third-party, namely, a trading firm, which proposes strategic specific assets undertaking (SAU) to improve the transaction efficiency. Moreover, if a third-party trading firm could reimburse its specific assets investment to lower its intermediary costs, assuming buyer-seller transaction costs remain constant, and keep the former always under the latter (i.e. contractual costs), this eventually helps a third party trading firm enhances its intermediary status.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 4
第三節 名詞解釋和研究分析單位 5
第二章 文獻探討 8
第一節 貿易商的定義與中介化 8
第二節 貿易商的功能 14
第三節 中介地位中止之研究 16
第四節 中介地位轉換之研究 20
第三章 研究方法 23
第一節 研究取向 23
第二節 研究對象: 個案公司的介紹 24
第三節 資料分析 31
第四章 個案資料分析 46
第一節 多元性價值活動 47
第二節 交易缺口的辨識與銜接 59
第三節 發揮新交易的方向 75
第四節 多元價值活動、銜接交易缺口、發揮新交易的方向的關係 99
第五節 理論與命題 106
第五章 研究發現與討論 117
第一節 研究發現 117
第二節 研究限制 119
第三節 未來研究方向的建議 120
參考文獻 126
中文部分
台北市進出口商業同業公會(2017)。第十八屆第三次會員代表大會手冊。台北市: 台北市進出口商業同業公會。
康敏平、司徒達賢(2007)。關係專屬投資是一種負債? 台灣代工廠商的個案研究。臺大管理論叢,18(1),21-54。
英文部分
Abel-Koch, J. (2013). Who uses intermediaries in international trade? Evidence from firm-level survey data. The World Economy. 36(8): 1041-1064.
Allen, Darcy. (2015). Governing innovation: asset specificity, opportunism and the fundamental transformation. The 28th PhD Conference in Economics and Business, conference conducted at The University of Queensland, Australia.
Aulakh, P. S., & Kotabe, M. (1997). Antecedents and performance implications of channel integration in foreign markets. Palgrave Macmillan Journals, 28(1): 145-175.
Benito, G. R. G., Pedersen, T., & Petersen, B. (2005). Export channel dynamics: An empirical investigation. Managerial and Decision Economics, 26(3): 159-173. doi: 10.1002/mde
Benito, G. R. G., Pedersen, T., & Petersen, B. (1999). Foreign operation methods and switching costs: Conceptual issues and possible effects. Scandinavian Journal of Management, 15: 213-229.
Benito, G. R. G., Petersen, B., & Welch, L. S. (2011). Mode combinations and international operations. Management International Review, 51(6): 803-820. doi: 10.1007/s11575-011-0101-4
Brenntag AG. (2017). Company Presentation. Retrived from https://www.brenntag.com/media/documents/investor_relati ons/2017/q1_1/brenntagag_companypresentation_may_2017.pd f
Bryman, Alan. (1988). Quantity and Quality in Social Research. New York:Routledge.
Chandler, Alfred Dupont. (1990). Scale and Scope: The Dynamics of Industrial Capitalism. Cambridge: The Belknap Press of Harverd University Press.
Chintakananda, A., York, A. S., O’Neill, H. M., & Peng, M. W. (2009). Structuring dyadic relationships between export producers and intermediaries. European Journal International Management, 3(3), 302-327.
Choi, E. K. (2009). Entrepreneurial leadership in the Meiji cotton spinners' early conceptualisation of global competition. Business History, 51(6), 927-958. doi: 10.1080/00076790903266877
Coase, R. H. (1937). The nature of the firm. Economica, 4(16): 386–405.
Daniel F. Spulber. (1999). Book Market Microstructure: Intermediaries and the theory of the Firm. New York: Cambridge University Press.
Daniel F. Spulber. (2011).Should business method inventions be patenable? Journal of Legal Analysis, 3 (1): 265-340.
Eisenhardt, K.M.(1989), Building Theories from case study research. Academy of Management Review, 14(4): 532-551.
Ellis, P. (2003). Are international trade intermediaries catalysts in economic development? A new research agenda. Journal of International Marketing 11(1): 73-93.
Ellis, P. D. (2001). Adaptive strategies of trading companies. International Business Review, 10: 235-259.
Ellis, P. D. (2003). Social structure and intermediation: Market-making strategies in international exchange. Journal of Management Studies, 40(7): 1683-1708.
Ellis, P. D. (2005). The traders' dilemma: The adverse consequences of superior performance in mediated exchanges. International Business Review, 14(4): 375-396. doi: 10.1016/j.ibusrev.2005.04.002
Ellis, P. D. (2006). Factors affecting the termination propensity of inter-firm relationships. Journal of Marketing, 40(11/12): 1169 - 1177. doi: 10.1108/03090560610702759
Ellis, P. D. (2011). Social ties and international entrepreneurship: Opportunities and constraints affecting firm internationalization. Journal of International Business Studies, 42(1): 99-127.
Erdevig, Eleanor.(1978). Disintermediation Again? Economic Perspectives,4(3): 10-13.
Felbermayr, G., & Jung, B. (2011). Trade Intermediation and the organization of exporters. Review of International Economics, 19(4): 634–648. doi: 10.1111/j.1467-9396.2011.00971.x
Fingleton, J. (1997). Competition between intermediated and direct trade and the timing of disintermediation. Oxford Economic Papers, 49(4): 543-556.
Fung, P. K. O., & Chen, I. S. N. (2006). Value-adding service capabilities– A study of supply chain management of international trade intermediaries. Proceedings of the 15th annual IPSERA conference, 2006.
Fung, P. K. O., Chen, I. S. N., & Yip, L. S. C. (2007). Relationships and performance of trade intermediaries: an exploratory study. European Journal of Marketing, 41(1/2): 159-180. doi: 10.1108/03090560710718166
Gassenheimer, J. B., Hunter, G. L., & Siguaw, J. A. (2007). An evolving theory of hybrid distribution: Taming a hostile supply network. Industrial Marketing Management, 36(5): 604-616. doi: 10.1016/j.indmarman.2006.02.007
Hada, M., Grewal, R., & Chandrashekaran, M. (2013). MNC subsidiary channel relationships as extended links: Implications of global strategies. Journal of International Business Studies, 44(8): 787-812. doi: 10.1057/jibs.2013.34
Hennart, J.-F. M. A., & Kryda, G. M. (1998). Why do traders invest in manufacturing? In G. Jones (Ed.), The Multinational Traders. (pp. 212-227). London: Routledge.
Timlon, J. A., & Hilmersson, M. (2009). Balancing intermediated relationships in emerging country markets. International Journal of Trade and Global Markets, 2(3): 317-335.
Jensen, L. M. (2009). The Role of Intermediaries in Evolving Distribution Contexts: A Study of Car Distribution. PhD monograph, BI Norwegian School of Management, Oslo.
Kang, Min-Ping, Mahoney, Joseph T., & Tan, Danchi (2009). Why firms make unilateral investments specific to other firms: the case of OEM suppliers. Strategic Management Journal, 30: 117-135.
Lumpkin, G. T., & Dess, Gregory G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. The Academy of Management Review, 21(1):135-172.
Kirzner, I. (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach. Journal of Economic Literature, 35(1): 60–85.
Klein, S., Frazier, G. L., & Roth, V. J. (1990). A transaction cost analysis model of channel integration in international markets. Journal of Marketing Research, 27(2): 196-208.
Krakovsky, Marina. (2015). The Middleman Economy. New York: Palgrave Macmillan.
Krüger, J. (2009). How do firms organize trade? Evidence from Ghana. Kiel Advanced Studies Working Papers, No. 449.
McDougall, P.P., Shane, S., & Oviatt, B.M. (1994). Explaining the formation of international new ventures: The limits of theories from international business research. Journal of Business Venturing, 9: 469–487.
Mills, J. F., & Camek, V. (2004). The risks, threats and opportunities of disintermediation: A distributor's view. International Journal of Physical Distribution & Logistics Management, 34(9): 714-727. doi: 10.1108/09600030410567487
Musa, S. B., Boniface, B., & Tanakinjal, G. (2014). Relationship marketing moderating effect on value chain of horticulture produce: An intermediaries' perspective. UMK Procedia, 1: 82-92. doi: 10.1016/j.umkpro.2014.07.011
Nes, E. B. (2014). Antecedents and consequences of replacing international independent intermediaries. European Business Review, 26(3): 218-237. doi: 10.1108/ebr-09-2013-0118
Pedersen, T., Petersen, B., & Benito, G. R. G. (2002). Change of foreign operation method: Impetus and switching Costs. International Business Review, 11(3): 325-345.
Peng, M. W., Lee, S. H., & Hong, S. J. (2014). Entrepreneurs as intermediaries. Journal of World Business, 49(1): 21-31. doi: 10.1016/j.jwb.2013.04.003
Petersen, B., Benito, G. R. G., & Pedersen, T. (2000). Replacing the foreign intermediary. International Studies of Management and Organization, 30(1): 45-62.
Quinn, Brian J.M. (2010). Asset specificity and transaction structures: A case study of @home corporation. Harvard Negotiation Law Review: 15: 77-113.
Petersen, B., Pedersen, T., & Benito, G. R. G. (2006). The termination dilemma of foreign intermediaries: Performance, anti-shirking measures and hold-up safeguards. Advances in International Marketing, 6(16): 317–339.
Schröder, P. J. H., Trabold, H., & Trübswetter, P. (2005). Intermediation in foreign trade: When do exporters rely on intermediaries? Applied Economics Quarterly,51(3): 267-88.
Saunders, P., Brown, H., Brucker, R., & Bloomingdale, R. (2001). Disintermediation and the changing distribution landscape. Marketing Management Journal, 11(2):50-57.
Schumpeter, J. (1934). The theory of economic development. Cambridge, MA: Harvard University Press.
Shane, S., & Venkatraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25: 217–226.
Simon, H. (1955). A behavioral model of rational choice. The Quarterly Journal of Economics, 69(1): 99-118.
Solberg, C. A., & Nes, E. B. (2002). Exporter trust, commitment and marketing control in integrated and independent export channels. International Business Review, 11(4): 385-406.
Solberg, C. A. (2008). Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach.Journal of International Marketing, 16(3): 57–83.
Srivastava, Rajendra Kumar, Shervani, Tasadduq A. & Fahey, Liam. (1999). Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing. Journal of Marketing. 63: 168-179.
Strauss, A, & Corbin, J.M. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Thousand Oaks, CA: Sage.
Tay, K. B., & Chelliah, J. (2011). Disintermediation of traditional chemical intermediary roles in the Electronic Business-to-Business (e-B2B) exchange world. The Journal of Strategic Information Systems, 20(3): 217-231. doi: 10.1016/j.jsis.2010.11.003
Trabold, H. (2002). Export intermediation an empirical test of Peng and Ilinitch. Journal of International Business Studies, 33(2): 327-344.
Tsiros, M., William T. Ross, J., & Mittal, V. (2009). How Commitment Influences the Termination of B2B Exchange Relationships. Journal of Service Research, 11(3): 263-276.
Vedel, M., & Ellegaard, C. (2013). Supply risk management functions of sourcing intermediaries: an investigation of the clothing industry. Supply Chain Management: An International Journal, 18(5): 509-522. doi: 10.1108/SCM-09-2012-0295
Williamson, O. E. (1979). Transaction cost economics: the governance of contractual relations. Journal of Law and Economics, 22(2): 233–61.
Williamson, Oliver E. (1981). The economics of organization: The transaction cost approach. American Journal of Sociology, 87: 548-577.
Williamson, O. E. (1985). The Economic Institutions of Capitalism. New York: The Free Press.
Williamson, O. E. (1991) Comparative economic organization: The analysis of discrete structural alternatives. Administrative Science Quarterly, 36: 269–296.
Williamson, O. E. (1996). The Mechanisms of Governance. New York: Oxford University Press.