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研究生: 廖碧英
論文名稱: 恐懼訴求的强度與來源可信度的交互影響效果 :以家庭計劃爲例之研究
指導教授: 賀淦華
學位類別: 碩士
Master
系所名稱: 傳播學院 - 新聞學系
Department of Journalism
論文出版年: 1978
畢業學年度: 67
語文別: 中文
論文頁數: 106
中文關鍵詞:
相關次數: 點閱:7下載:0
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  • 壹、緒論1
    Ⅰ、本研究問題之性質及其重要性1
    Ⅱ、文獻探討3
    Ⅲ、本研究之研究目的22
    貳、研究方法25
    Ⅰ、研究對象25
    Ⅱ、研究工具28
    Ⅲ、研究步驟40
    叁、資料分析與結果43
    Ⅰ、恐懼水準與其他變項在負性情緒喚起程度上之關係43
    Ⅱ、受測者對於前後測之主要題目之反應與其他變項之關係57
    肆、摘要、討論與建議73
    Ⅰ、摘要與討論73
    Ⅱ、本研究之建議79
    伍、參考文獻83
    Ⅰ、中文部分83
    Ⅱ、英文部分84
    陸、附錄一91
    附錄二93
    附錄三94
    附錄四95
    附錄五101

    Ⅰ、中文部分
    1.台北市人口與家庭計劃簡報:台北市政府衛生局家庭計劃推廣中心編印,民六十六。2.台北市家庭計劃年報:台北市政府衛生局家庭計劃推廣中心編印,民六十五。
    3.朱岑樓、胡薇麗譯:成長的極限,台北巨流圖書公司,民六十三。
    4.巧婦手冊:台北市家庭計劃推廣中心編印,民六十五。
    5.余也魯譯:傳學概論—傳媒、信息與人,香港海天書樓出版,民六十六。
    6.宋尚倫譯:環境的危機,台北巨流圖書公司,民六十三。
    7.林清山:心理與教育統計學,台北東華書局,民六十五。
    8.雲五社會科學大辭典:統計學,台灣商務印書館,民六十。
    9.徐佳士:大眾傳播理論,台北市新聞記者公會,民六十二。
    10.徐佳士、楊孝濚、潘家慶:台灣地區民眾家庭計劃傳播模式——通道、訴求與反應。11.陶良謀譯:污染問題發凡,台北今日世界出版社,民六十。
    12.鈕先鍾譯:只有一個地球,台北正中書局,民六十三。
    13.楊國樞等:社會及行為科學研究法,台北東華書局,民六十七。
    14.鄭慧玲譯:人類在轉捩點上,台北遠景出版社,民六十四。
    Ⅱ、英文部份
    1. BERKOWITZ, L., & COTTINGHAM, D.R. “The interest value and relevance of fear-arousing communications” Journal of Abnormal and Social Psychology, 60, 37-43, 1960.
    2. CANNELL, C.E., & MACDONALD, J. C. “The impact of health news on attitudes and behavior” Journalism Quarterly, 33, 315-323, 1965.
    3. CHU, G. C. “Fear arousal, efficacy, and imminency” Journal of Personality and Social Psychology, 4, 517- 524, 1966.
    4. COHEN A. R., Attitude Change and Social Influence, New York: Basic Books 1964.
    5. DABBS, J.M., “Self-Esteem, Communicator Characteristics and Attitude Change” J. of Abnormal & Social Psychology, Vol. 69 no. 2, 173-181, 1964.
    6. DABBS, J.M., JR., & LEVENTHAL, H. “Effects of varying the recommendations in a fear-arousing communication”. Journal of Peronality and Social Psychology, 4, 525- 531, 1966.
    7. DUKE, J.D. “Critique of the Hanis and Feshbaoh study”. Journal of Social Psychology, 72, 71-80 1967.
    8. GOLDSTEIN, M. J. “The relationship between coping and avoiding behavior and response to fear-arousing prepaganda”. Journal of Abnormal and Social Psychology, 58, 247-252, 1959.
    9. HAEFNER, D.P. “Arousing fear in dental health education”. Journal of Public Health Dentistry, 25, 140-146, 1965.
    10. HARRIS V. A. & JELLISON J.M., “Fear-Arousing Communications, False Physiological Feedback and the Acceptance of Recommendations”. Journal of Experimental Social Psychology 7, 269-279, 1971.
    11. HEWGILL, M.A., & MILLER, G.R. “Source credibility and response to fear-arousing communications” Speech Monographs, 32, 95-101, 1965.
    12. KIGBEE, K.L., & HESILIN, K. “Feat-arousing communications and the probability of occurrence of the threatened consequences”. Paper presented at the meeting o of the Indiana Psychological Association, French Lick, April 1968.
    13. KIGBRR, K.L. “Fifteen Years of Bear Arousal: Research on Threat Appeals 1953-1968”, Psychological Bulletin 72:426-444, 1969.
    14. KIMMELFARB S, & EAGLY A. H. (ed). Readings in Attitude Change John Wiley & Sons, Inc. 1974.
    15. HOVLAND, C.I., JANIS, I. L., & KELLEY, H.H. Communication and persuasion. New Haven: Yale University Press. 1953.
    16. INSKO, C. A., ARKOFF, A., INSKO V.M. “Effects of high and low fear-arousing communications upon opinions toward smoking”, Journal of Experimental Social Psychology, 1, 156-166, 1965.
    17. JANIS, I. L. “Effects of fear arousal on attitude: Recent developments in theory and experimental research”. Advances in Experimental Social. Psychology, 4, 166-224, 1967.
    18. JAN1S, I.L., & FESHBACH, S. “Effects of fear-arousing communications”. Journal of Abnormal and Social Psychology, 48, 78-92, 1953.
    19. JANIS, I. L., & FESHBACH, S. “Personality differences associated with responsiveness to fear-arousing communications”. Journal of Personality 23, 154-166 , 1, 1954.
    20, JANIS, I. L., & LEVENTHAL, H. “Human reactions to stress”. in E. F. Borgatta & W. Lambert (Eds), Handbook of personality theory and research, Chicago: Rand McNally, 1968.
    21. JANIS, I. L., & TERWILLICER, R. F. “An experimental study of psychological resistances to fear-arousing communications,” Journal of Abnormal and Social Psychology, 65, 403-410, 1962.
    22. KATZ, D. The functional approach to the study of attitudes. Public Opinion Quarterly, 24, 163-204, 1960.
    23. KLAPPER, J.T. The effects of mass communication. New York: Free Press, 1960.
    24. KRAUS, S., BL-ASSAL, E., & DEFLEUR, M.L. “Fear-threat appeals in mass communications: An apparent contradiction”. Speech Monographs, 33, 23-29, 1966.
    25. LEVENTHAL, H., JONES, S., & TERMBLY, G. “Sex differences in attitude and behavior change under conditions of fear and specific instructions”. Journal of Experimental Social Psychology, 2, 387-399, 1966.
    26. LEVENTHAL, H., & NILES, P. “A field experiment on fear arousal with data on the validity of questionnaire measures”. Journal of Personality, 32, 459-479, 1964.
    27. LEVENTHAL, H., & NILES, P. “Persistence of influence for varying durations of exposure to threat stimuli” Psychological Reports, 16, 223-233, 1965.
    28. LEVENTHAL, H., & PERLOE, S. I. “A relationship between self-esteem and persuasibility”, Journal of Abnormal and Social Psychology, 64, 385-388, 1962.
    29. LEVENTHAL, H., & SINGER, R. P. “Affect arousal and positioning of recommendations in persuasive communications”. Journal of Personality and Social Psychology, 4, 137-146, 1966.
    30. LEVENTHAL, H., SINGER, R. P., & JONES, S. “Effects of fear and specificity of recommendation upon attitudes and behavior”. Journal of Personality and Social Psychology, 2, 20-29, 1965.
    31. LEVENTHAL, H., & TREMBLY, G. “Negative emotions and persuasion”. Journal of Personality, 36, 151-168, 1968.
    32. LEVENTHAL, H., & WATTS, J. C. “Sources of resistance to fear-arousing communications on smoking and lung cancer” Journal of Personality, 34, 155-175, 1966.
    33. LEVENTHAL, H., WATTS, J. C., & PAGANO, F. “Effects of fear and instructions on how to cope with danger”. Journal of Personality and Social Psychology, 6, 313- 321, 1967.
    34. LEVENTHAL H., “Findings an theory of Fear Communications” in L. Berkowtz (Ed.), Advances in Experimental Social Psychology. Vol. 5, New York: Academic Press Inc., 1970.
    35. McGINNIES E., Social Behavior: A Functional Analysis Honghton Mifflin Company, 1970.
    36. McGRIRE, W. J. “Effectiveness of fear appeals in advertising”. New York: Advertising Research Foundation, 1963.
    37. MILLER, G. R. “Communication and persuasion research: Current Problems and prospects” Quarterly Journal of Speech, 54, 268-276, 1968.
    38. MILLER, G. R., & HEWGILL, M.A. “Some recent research on fear-arousing message appeals”, Speech Monographs, 33, 377-391, 1966.
    39. MINTZ P. M. & MILLS J., “Effects of Arousal and Information Abou, Its Source Upon Attitude Change”. Journal of Experimental Social Psychology 7, 561-570, 1971.
    40. MORTENSEN, C. D., Commition: The Study of Human Interaction McGraw-Hill Book Company, 1972.
    41. MOLTZ, H., & THISTLETHWAITE, D. L. “Attitude modification and anxiety reduction”. Journal of Abnormal and Social Psychology, 50, 231-237, 1955.
    42. POWELL, F.A. “The effect of anxiety-arousing messages when related to personal, familial, and impersonal referents”. Speech Monographs, 32, 102-106, 1965.
    43. POWELL, F.A., & MILLER, G. R. “Social approval and disapproval cues in anxiety-arousing communications”. Speech Monographs, 34, 152-159, 1967.
    44. REGERO R. W. & THISTLETHWAITE D. L., “Effects of Fear Arousal And Reassurance on Attitude Change”. Journal of Personality and Social Psychology Vol. 15, No. 3, 227-233, 1970.
    45. REGERS R. W. & DECKNER C. W. “Effects of Fear Appeals and Physiological Arousal upon Emotion, Attitude, and Cigarette Smoking”. Journal of Personality and Social Psychology Vol. 32, no. 2, 222-230, 1975.
    46. ROSS. ET. AL. “Toward an Attribution Therapy: The Reduction of Fear Through Induced Cognitive-Emotional Misattribution” Journal of Personality & Social Psychology. Vol. 12, no. 4, 279-288, 1969.
    47. SCHACHTER S. & WHEELER L., “Epinephrine, Chlorpromazine And Amusement”. Journal of Abnormal & Social Psychology, Vol. 65, no. 2, 121-128, 1962.
    48. SCCORD P. F., & BACKMAN C. W., Social Psychology (2nd. Ed.) McGraw-Hill Book Company, 1974.

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