This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.

The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research.

This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.

The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research.

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Friends United States Official Website- Warner Brothers: http://www2.warnerbros.com/friendstv/container.html

Friends Taiwan Website- Yahoo:
http://tw.club.yahoo.com/clubs/FRIENDSForever/

Beauty or Beast- Videoland:
http://japan.videoland.com.tw/ta.asp?dtype=bob

Love of Rose- PChome
http://club.pchome.com.tw/urs/club_index.html?club_e_name=roselove