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| 研究生： |
蕭銘毅 Hsiao, Ming Yi |
|---|---|
| 論文名稱： |
高爾夫球袋公司商業計劃書 Golf bag company business plan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 34 |
| 中文關鍵詞： | 高爾夫球袋 、商業計劃書 |
| 外文關鍵詞： | Golf bag, business plan |
| 相關次數： | 點閱：102 下載：0 |
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This business plan outlines the setup of a golf bag company, Piranha, and its strategy with financial projections. The plan started with company description and followed by detailing of its product, marketing operational plan. The purpose of this business plan is to study the market, and see how business can be develop within targeted customers, regions, product segment and price bands.
Piranha started small as a sole proprietary with a 4.5 million NTD as its startup capital. First two years focusing on Taiwan market and will expanded to China in year 3. As a 4 year projection model, the projected NPV at year 4 end is around 3 million in with a 20.11% IRR. Breakeven point will be at approximately early year 5.
1. Executive Summary 1
2. General Company Description 2
2.1. Mission 2
2.2. Objectives 2
2.3. Golf Industry 2
2.4. Key to Success 3
3. Products 4
4. Marketing Plan 7
4.1. Market Analysis 7
4.2. Target customers 11
4.3. Competition 12
4.4. Barriers to Entry 15
4.5. Product Strategy 15
4.6. Pricing 16
4.7. Promotion 17
4.8. Distribution Channels 18
4.9. Sales Forecast 18
5. Operational Plan 19
5.1. Production 19
5.2. Personnel 20
5.3. Inventory 21
5.4. Managing Accounts Receivable 21
5.5. Managing Accounts Payable 22
6. Startup Expenses and Capitalization 23
7. Financial Plan 24
7.1. Financial Assumptions 24
7.2. Four Year Profit Projection 27
7.3. Projected Cash Flow 29
7.4. Pro Forma Balance Sheet 30
7.5. Break-Even Analysis 30
7.6. Accounting ratios 31
8. Appendices 33
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http://www.forbes.com/sites/kurtbadenhausen/2012/05/08/taylormade-soars-as-rest-of-golf-industry-swoons/
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http://www.bbc.co.uk/news/business-12959316
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http://www.globalintelligence.com/insights-analysis/bulletins/golf-and-leisure-industry-players-could-score-aces
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