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研究生： 洪伯昇
Hung, Po Sheng
論文名稱： GPS追蹤個人物件解決方案營運企劃書
GPS Tracking Solution for Personal Object Business Plan
指導教授： 何小台
Ho, Chester
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2014
畢業學年度： 102
語文別： 英文
論文頁數： 36
中文關鍵詞： 追蹤 、個人物件
外文關鍵詞： Tracking, Personal Object
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    • GPS追蹤個人物件解決方案營運企劃書

    This business plan has been provided readers with information about Ranger Inc., including company mission, product description, marketing plan, company management structure, operation plan, start-up costs, and financial plan.
    Ranger Inc. has identified the need of personal property monitoring; therefore, we invent a personal GPS tracking system which provides affordable cost and reliable service for individuals. Ranger will target car, scooter, and bike monitoring to secure personal property for individuals. Children and elderly tracking is also our main target market. Ranger’s mission is to reduce fear of losing your lovely kids, old parents, and pets, and reduce stolen rate of individual’s property.
    Ranger’s startup funds will be $9 million NTD and expect to break even in second operation year. Average profit margin would over 40%. The initial invest will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds.

    1. Executive Summary 1
    2. General Company Description 3
    2.1. Vision 3
    2.2. Mission 3
    2.3. Business Philosophy 3
    3. Product Overview 4
    3.1. Product 4
    3.2. Service 6
    3.3. Key Success Factors 7
    4. Marketing Plan 9
    4.1. Marketing Environment Analysis 9
    4.2. Competitors Analysis 11
    4.3. Product Positioning 14
    4.4. SWOT Analysis 17
    4.5. Market Segments and Target Consumers 17
    4.6. Product Strategy 22
    4.7. Pricing Strategy 22
    4.8. Promotion Strategy 23
    4.9. Channel Strategy 25
    5. Management and Organization 26
    5.1. Company Management 26
    5.2. Company Organization 27
    6. Operation Plan 28
    6.1. Production 28
    6.2. Location 28
    6.3. Personnel 29
    6.4. Inventory 30
    6.5. Suppliers 30
    7. Financial Plan 31
    7.1. Start-up Funding 31
    7.2. Sales Forecast 32
    7.3. Financial Statement (5 years projections) – Income Statement 33
    7.4. Financial Statement (5 years projections) – Cash Flow Statement / Break-Even 34
    7.5. Financial Statement (5 years projections) – Balance Sheet 35
    Reference 36

    [1] http://twbusiness.nat.gov.tw/old/pdf/sec9.pdf
    [2] http://www.taipeitimes.com/News/biz/archives/2013/12/18/2003579244
    [3] Ministry of Transportation and Communication of R.O.C http://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100
    [4] National Police Agency http://www.npa.gov.tw/NPAGip/wSite/lp?ctNode=12593&CtUnit=2374&BaseDSD=7&mp=1
    [5] National Policy Foundation http://www.npf.org.tw/post/1/7030
    [6] National Police agency
    http://www.npa.gov.tw/NPAGip/wSite/ct?xItem=68979&ctNode=12594&mp=1
    [7] http://www.htc.com/www/accessories/htc-fetch/#/
    [8] http://www.tinyfinder.com/tw
    [9] http://www.cloud-tracker.com/en/index.html
    [10] http://www.motc.gov.tw/ch/home.jsp?id=62&parentpath=0,6
    [11] National Statistics http://ebas1.ebas.gov.tw/pxweb/Dialog/statfile9.asp
    [12] Regus Virtual Office http://www.regus.com.tw/?stop_mobi=yes
    [13] Regus Virtual Office address http://www.en.regus.com.tw/virtual-office/taiwan/taipei
    [14] 誠樸會計師事務所http://www.ppcpa.com.tw/?page_id=1231

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