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| 研究生： |
蔡慧君 Tsai, Angel |
|---|---|
| 論文名稱： |
常春藤創意學院 Ivy Creativity Institute |
| 指導教授： |
劉助
Liu, James |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 29 |
| 中文關鍵詞： | 創意 、兒童諮詢 、兒童興趣 、獎學金 、關係 |
| 外文關鍵詞： | Creativity, Children Consulting, Children’s Interest, Scholarship, Relationship |
| 相關次數： | 點閱：88 下載：0 |
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常春藤創意學院
Ivy Creativity Institute (ICI) is designed for children from 2 to 6 years-old before they attend elementary school. ICI provides many classes for parents and children to take during the week and weekend depending on their schedule and need. We offer indoor activities and outdoor activities such that parents and children can pick the subjects is more interesting to them to spend their wonderful days together. Our classes are creative for parents and children that they won’t see in the traditional pre-school or private learning center. Each class has its own credits so parents can just purchase credit money and register for classes they want to join. ICI also provides children education consulting service so we can observe based on children’s interests and designs a series of classes for them to attend and enjoy all the activities.
Ivy Creativity Institute helps you and your children to win at the beginning not only in scholarship, but also in relationship and have a great time in parenting.
1. Executive Summary 1
2. General Company Description 3
2.1. Mission Statement 3
2.2. Company Goals and Objectives 3
2.3. Company Logo 4
3. Products and Services 6
4. Marketing Plan 9
4.1. Market Summary 9
4.2. Market Needs 10
4.3. Market Growth 11
4.4. SWOT Analysis 12
4.5. Competition 14
4.6. Marketing Strategy 15
5. Operational Plan 19
6. Financial Plan 21
6.1. Break-even Analysis 23
6.2. Projected Profit and Loss 24
6.3. Projected Cash Flow 26
7. Conclusion 28
Reference 29
1. Banqiao household registration office: Population database and figures. June 14, 2014. http://www.banqiao.ris.ntpc.gov.tw/_file/1180/SG/40509/D.html
2. IBISWorld: Day care market research report. March 2014. http://www.ibisworld.com/industry/default.aspx?indid=1618
3. Class brochures: welcome to first grade. Aug 13, 2010. http://www.catawbaschools.net/schools/Startown/staff/Michelle_Meis/My%20Documents/Brochures%20Flyers02.jpg
4. Opening and operating a child care center: insurance for employee. June 22, 2014. http://www.childaction.org/providers/booklets/docs/ccresourceguide.pdf
5. Financial plan: break-even analysis. http://www.bplans.com/day_care_business_plan/financial_plan_fc.php
6. Break-even (economics) from Wikipedia. May 9, 2014. http://en.wikipedia.org/wiki/Break-even_(economics)
7. Child care business: the financial plan – profit and loss. June 24, 2014. http://www.bplans.com/child_care_business_plan/financial_plan_fc.php
8. ROC: Return of Capital. April 17, 2014. http://en.wikipedia.org/wiki/Return_of_capital
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