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研究生： 侯德恆
Jorge Sanchez Chavez
論文名稱： “GMA Consulting Services”: GMA諮詢和貿易服務
“GMA Consulting Services”: A Business Plan for a Mexican/Taiwanese Consulting Firm
指導教授： 張大為
Chang, David
口試委員: 陳春龍
Chen, Samuel
林月雲
Lin, Carol
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2021
畢業學年度： 109
語文別： 英文
論文頁數： 62
中文關鍵詞： 諮詢服務 、金融教育 、訓練 、貿易服務 、社會
外文關鍵詞： Consulting services, Financial education, Training, Trading services, Social
DOI URL： http://doi.org/10.6814/NCCU202100651
相關次數： 點閱：47  下載：0 
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    • GMA Consulting Services is a company founded in Taiwan to help Taiwanese and Mexicans commercialize or trade products between each other. A new consulting firm designed to be a smooth and easy bridge for commerce between Mexico and Taiwan.
    Aside from consulting services, the business will offer some complimentary services like credit reports through our strategic partners as well as online trainings, among others.
    GMA Consulting Services will be a business with an active social responsibility goal, focused on building access to high quality education for young skillful students from low-income families. Education support programs will target first such students from rural and indigenous communities and later expand to include students from city areas. This education support will also emphasize the importance of financial education and culture. Our corporation will do this through a CSR division that will be funded by both the company and outside donations.

    TABLE OF CONTENTS
    1. MARKET ANALYSIS 1
    1.1. Mexico and Taiwan Comparison 1
    1.2. Mexico and Taiwan Diplomatic Relations 4
    1.3. Problems and Opportunities 4
    2. BUSINESS OVERVIEW 6
    2.1. Business Description 6
    2.2. Vision 7
    2.3. Mission 7
    2.4. Values 7
    2.5. Name and Company Logo 8
    2.6. Social Impact 9
    2.7. Economy Impact 10
    2.8. Sustainable Development Goals Impact 11
    3. SERVICES 14
    3.1. Stage 1 14
    3.2. Stage 2 17
    3.3. Stage 3 23
    4. BUSINESS MODEL 24
    4.1. Empathy Map Canvas 24
    4.2. Business Model Canvas 25
    5. MARKETING PLAN AND SALES STRATEGY 26
    5.1. Competitors’ Analysis 27
    5.2. SWOT Analysis 28
    5.3. Porter’s Analysis 28
    5.3.1. Threat of New Entrants 28
    5.3.2. Bargaining Power of Suppliers 29
    5.3.3. Bargaining Power of Buyers 29
    5.3.4. Threat of Substitute Products 29
    5.3.5. Competitive rivalry 30
    5.4. Marketing Mix 31
    5.4.1. Product 31
    5.4.2. Price 32
    5.4.3. Place 32
    5.4.4. Promotion 33
    5.4.4.1. Online Promotion 33
    5.4.4.2. Offline/ Physical Promotion 34
    5.5. Competitive Advantage 34
    5.5.1. Network in Mexico and Taiwan 35
    5.5.2. Knowledge in the electronic components Industry and Product Certification 35
    5.6. Strategic Partners 36
    5.6.1. Strategic Alliances 37
    5.6.2. Suppliers 37
    5.6.3. Other potential partners 37
    6. MANAGEMENT AND ORGANIZATION 38
    7. FINANCIAL PLAN 41
    7.1. Statement of Comprehensive Incomes First Year. 42
    7.2. Notes for the Statement of Comprehensive Incomes First Year. 43
    7.3. Operating Capital 48
    7.4. Pro-forma Statement of Comprehensive Incomes for 3 Fiscal Years. 48
    8. CONCLUSION 50
    9. REFERENCES 51
    10. APPENDIX 53
    10.1. A. SAMPLE CREDIT REPORT 53

    REFERENCES
    References in English
    1. https://sdgs.un.org/goals. Accessed on May 24, 2021.
    2. Taiwan - The World Factbook (cia.gov). Accessed on May 24, 2021.
    3. https://www.indexmundi.com/mexico/demographics_profile.html Accessed on May 24, 2021.
    4. https://www2.deloitte.com/us/en/insights/economy/americas/mexico-economic-outlook.html. Accessed on May 24, 2021.
    5. https://wenr.wes.org/2019/05/education-in-mexico-2. Accessed on May 24, 2021.
    6. Education in Taiwan - WENR (wes.org). Accessed on May 24, 2021.
    7. MF%20said,expected%20to%20grow%205.2%20percent. Accessed on May 24, 2021.
    8. https://www.mckinsey.com/~/media/McKinsey/Industries/Financial%20Services/Our%20Insights/Corporate%20and%20investment%20banking%20in%20Mexico/CIB-in-Mexico-Delivering-value-through-new-models.pdf. Accessed on May 24, 2021.
    9. https://www.worldstopexports.com/taiwans-top-import-partners/. Accessed on May 24, 2021.
    10. https://en.wikipedia.org/wiki/Mexico. Accessed on May 24, 2021.
    11. https://en.wikipedia.org/wiki/Taiwan. Accessed on May 24, 2021.
    12. https://en.wikipedia.org/wiki/Mexico%E2%80%93Taiwan_relations. Accessed on May 24, 2021.
    13. https://en.wikipedia.org/wiki/List_of_countries_by_English-speaking_population. Accessed on May 24, 2021.
    14. 共同工作空間 | Space 21 | Taipei City (thespace21.com). Accessed on May 24, 2021.
    15. Taiwan - Individual - Taxes on personal income (pwc.com). Accessed on May 24, 2021.
    16. National Health Insurance Administration Ministry of Health and Welfare-How Premiums Are Calculated (nhi.gov.tw). Accessed on May 24, 2021.
    17. Taiwan - Individual - Taxes on personal income (pwc.com). Accessed on May 24, 2021.
    18. https://thehivetaipei.com/membership/#Dedicated%20Desk. Accessed on May 24, 2021.
    19. http://www.someshine.com.tw/product/detachable-wall-light-bear/ Accessed on May 24, 2021
    20. http://www.someshine.com.tw/product/decorative-bedside-night-light-baby-bear/ Accessed on May 24, 2021
    21. https://gma.ul.com/about/globalmarkets/mexico/index.html Accessed on May 24, 2021
    22. http://www.nyce.org.mx/equipo-electronico/ Accessed on May 24, 2021
    23. http://187.141.177.35/noms_lnx/pdf/1402CE03014.pdf Accessed on May 24, 2021
    24. https://www.intertek.com/marks/nom/ Accessed on May 24, 2021

    References in Spanish
    25. https://mx.talent.com/tax-calculator?salary=16167&from=month®ion=Mexico. Accessed on May 24, 2021.
    26. https://www.infoautonomos.mx/seguro-social/cuotas-obrero-patronales/. Accessed on May 24, 2021.
    27. CenEconResDef2019_Nal.pdf (inegi.org.mx). Accessed on May 24, 2021.

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