I. Executive Summary 1
Introduction 1
The Company 1
Market and Opportunities 2
Financial Considerations 2
II. Company Overview and Strategy 3
Our mission 3
Key to success 3
Management Team 3
III. Product Summary 5
e-Library Service 5
Knowledge Space Center 6
Pricing Model 8
IV. Business Model 10
V. Market Analysis Summary 11
Factors contributing to Rapid Diffusion of e-Books in Taiwan since 2010 11
Overall Internet Shopping and Online shopping Industry in Taiwan 14
Key Factors boosting market growth rate of our e-Library service 17
Market Size 18
Target Market Segmentation 19
Competitive Analysis 22
Porter five forces analysis 22

SWOT Analysis 28

VI. Business Strategy 31
Corporate level Strategy 31
Business-level Strategy 33
Functional-Level Strategy 34
VII. Technology 38
Website 38
E-payment system 38
E-Viewer software 38
Cloud Computing Architecture 39
VIII. Financial Plan 41
Performance Indicator 41
Exit Strategy 41
Cash Flow Projection 41
Service Revenue Forecast 43
S&A Expense budget 44
Cash Budget 45
Pro Forma Income Statement 45
Pro Forma Statement of Cashflow 46