在服務創新的時代，如何衡量以個人化的方式衡量新服務的價值是尚未被清楚定義的。尤其在涉及促進創新服務的有效性以及面臨決策時是處於不確定且具風險的情況下，個人化衡量顯得更為重要。舉例而言，服務提供商如何管理其服務質量並維持其競爭力；服務接收者如何有效且準確的衡量是否接受該創新服務。因此，本研究提出定位適當期望的機制與資訊系統設計，目的是滿足與服務相關之所有利害關係人的期望效益。收集服務接收者的心理資訊，換算其心理價值及機率權重來衡量決策效益。實現提供適當期望之目的，並獲取最大效益。

In the era of service innovation, the question of when to evaluate which innovation services and how to achieve personalized evaluation is still not clear. This is especially true under the situations of uncertainty and risk when it comes to bringing the effectiveness of service innovation promotion and decision making, i.e., for service providers to retain service quality and competitiveness and for service receivers to efficiently and accurately decide whether to try new service. Therefore, an appropriate expectation positioning mechanism proposed in this study aims to collect psychological information from service receivers to make service promotion decisions capable of achieving each stakeholder’s purposes as well as satisfying service receivers, utilizing the psychological information of psychological values and probability weights.

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