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| 研究生： |
金相鎮 Kim, Sang Jin |
|---|---|
| 論文名稱： |
NSP經營計劃 NSP Operation Planning |
| 指導教授： |
劉助
Liu, James |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2009 |
| 畢業學年度： | 97 |
| 語文別： | 英文 |
| 論文頁數： | 39 |
| 中文關鍵詞： | 經營計劃 |
| 外文關鍵詞： | Touch |
| 相關次數： | 點閱：102 下載：0 |
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NSP經營計劃
Business Plan
I. Executive Summary 6
Establishment Background 6
Objectives 7
NSP mission statement 8
Business Model 8
II. Company Overview and Strategy 11
Products and Service 11
Organizations 13
Entry and Growth Strategy 14
AR / AP Management 14
Location 15
Sourcing 15
III. Market Environments 16
Overall Industry 16
The Current Market Size 17
Potential Market Size 22
Target Customers 23
Competitors Analysis 24
Differentiation & Core Value 25
Requirement of Market Entry Barrier 26
IV. Sales Strategy 28
Price Strategy 28
Promotion strategy 29
Potential Risks 30
V. Financial Projections 34
Projected Cash Flow Statement 36
Monthly Sales Forecasting (2010 ~ 2012) 37
Monthly Cash Flow 2010 and 2011 38
Income and Cash Flow Statement 39
VI. Conclusion 40
VII. Appendix 42
VIII. Market Trends 45
None
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