簡易檢索 / 詳目顯示
| 研究生： |
朴英析 Andrew (Yungsuk) Park |
|---|---|
| 論文名稱： |
全方位專屬私車接送服務 Business Plan of Chauffeur Service in Taiwan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 30 |
| 中文關鍵詞： | 私車接送服務 |
| 外文關鍵詞： | Chauffeur Service |
| 相關次數： | 點閱：110 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Based on survey and statistics data about drunk driving, the business opportunity of chauffeur service in Taiwan was found which is popular and common in Korea now.
From the conducted survey with 107 peoples of Koreans resident in Taipei as of Oct 2011, with confidence with survey result and statistics data, the business plan for chauffeur service in Taiwan was started. Initially, business will be started from “Korean people Market” first and then stretch to bigger potential of Taiwan nationwide and expand it to world wide market, especially China.
As the environmental analysis, the number of registered car and accidents rate have been increasing. Moreover, the rate of drunken driving is also increasing, though regulation and penalty have been getting stricter.
The idea starts from the concept of “prevention of drunken driving” It would be able to lead to success of business and contribute to social welfare by “preventing drunken driving” It has not only business opportunity but also contribution opportunity to the society.
1 Introduction 1
1.1 Chauffeur service concept 1
1.2 Introduction of chauffeur service 2
2 Environmental analysis 3
2.1 Registered car trend in Taiwan 3
2.2 Car accident cause 4
2.3 Fatal drunk driving in Taiwan 5
2.4 gulation & Penalty in Taiwan 6
2.5 Taiwanese liquor consumption 7
3 Competition 9
3.1 Competition with current services 9
3.2 S.W.O.T analysis 10
3.3 Differentiation 11
4 Segmentation, targeting and positioning 11
4.1 Segmentation 11
4.2 Targeting 13
4.3 Positioning 14
5 Marketing plan 14
5.1 Product (Service) strategy 14
5.2 Pricing strategy 15
5.2.1 Survey result for price 15
5.2.2 Pricing strategy 16
5.3 Promotion & channel strategy 17
5.3.1 Beginning phase 18
5.3.2 Expansion phase 20
5.3.3 Mature phase 21
6 Operation 23
6.1 Organization 23
6.2 Business domain 24
6.3 Financial expectation 24
7 Conclusion 25
Reference 27
AppendixⅠ: Revenue stream (expected) 29
Appendix II: New operation system from mature phase 30
【1】TSUNG-HSUEH LU. 1999. Injury Prevention.
New drunk-driving law in Taiwan 5:310-311
【2】CHI-JIUN LIN, DER-MING CHANG, CHIENYAN HSIEH and BING-JEN LEE. 2006. Journal of Humanities and Social Science.
A Study of the Relationships among the Composition and Sensory Evaluation of Chinese Spirits and Consumer Behavior, Vol.2, No.2 pp.25-35.
【3】 http://www.chinapost.com.tw/print/230674.htm11
【4】 http://www.car-accident-advice.com/car-accident-causes.html
【5】 http://www.sixwise.com/newsletters/05/07/20/the-6-
most-common- causes-of-automobile-crashes.htm
【6】 http://www.chinapost.com.tw/print/318953.htm
【7】 http://www.taipeitimes.com/News/taiwan/archives/
2008/06/02/2003413612
【8】 http://en.wikipedia.org/wiki/Drunk_driving_law_by_country
【9】 http://newscontent.cctv.com/news.jsp?fileId=121136
【10】 http://english.tcpd.taipei.gov.tw/ct.asp?xitem=143090&Ct
Node=15868&mp=108002
【11】 http://www.dailymail.co.uk/news/article-1357892/U-S-
drinks-lowest-alcohol-developed-world-figures-reveal.html
【12】 http://www.chinapost.com.tw/print/289842.htm
【13】 http://www.chinapost.com.tw/taiwan/local/kaohsiung/2011/02/01/
289842/Registered-cars.htm
【14】 Monthly bulletin Board of Interior Statistics, ROC, 2011
【15】 ATSS Research. Vol. 31, No.1, 2007
此全文未授權公開