Directory ........................................................................................ 3
Table Directory .......................................................................................... 4
Ch. 1 Executive Summary ........................................................................ 5
1.1 Objectives ........................................................................................................ 5
1.2 Mission ............................................................................................................. 6
1.3 Key to Success ................................................................................................. 6
Ch. 2 Introduction: ................................................................................... 7
Ch. 3 S Company Profile ........................................................................ 10
3.1 S Group Background ...................................................................................... 10
3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
3.3 S Corporation in Taiwan ................................................................................ 15
Ch. 4 Products ......................................................................................... 16
Ch. 5 Market overview and Market Analysis Summary .................... 18
5.1 Taiwan 3C market .......................................................................................... 18
5.2 Pleomax’s target Segmentation ...................................................................... 20
5.3 Competitors .................................................................................................... 21
Ch. 6 Strategy and Implementation Summary .................................... 26
6.1 SWOT Analysis.............................................................................................. 26
6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
6.3 Local strategy ................................................................................................. 30
6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
6.5 Sales Channel for Pleomax ............................................................................ 41
Ch. 7 Management Summary ................................................................ 42
Ch. 8 Financial Plan ................................................................................ 43
Ch. 9 Conclusion ..................................................................................... 46