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| 研究生： |
林德理 Jeffrey Ling Deck Lee |
|---|---|
| 論文名稱： |
‘BizAbroad Xpress’商業計劃書 ‘BizAbroad Xpress’ Business Plan |
| 指導教授： |
何小台
Ho, Chester S |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2013 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 60 |
| 中文關鍵詞： | 創業 、經營 、業務服務 、律師 、會計師 |
| 外文關鍵詞： | starting business, doing business, business service, lawyer, accountant |
| 相關次數： | 點閱：188 下載：23 |
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This business plan will reveal the scalable business model that BizAbroad Xpress has devised, namely, by creating an online platform that brings together, on the demand side, entities that simply want to start a business (such as register a new company) in a foreign jurisdiction without the hassles that are traditionally associated with the processes involved, and, on the supply side, the carefully vetted top tier business service providers (such as lawyers) that desire to increase the number of their high value international customers.
This business plan includes details on how the BizAbroad Xpress method is appealing enough to make the aforementioned entities and service providers to want to switch from the traditional ways of service engagement and provision to the BizAbroad Xpress way, as well as how this new way possesses sufficient competitive advantage to acts as a challenging barrier of entry to other potential competitors in the business service category.
1. Introduction 1
1.1. Executive Summary 1
1.2. Organizational slogan, vision, mission, values, and aims 2
1.3. Core team members 2
2. Problem Overview 4
2.1. Problems to be solved for BSUs 4
2.2. Problems to be solved for BSPs 5
2.3. Solution for both problems 6
3. Product Overview 7
3.1. What BX is creating and why 7
3.2. Value propositions 9
3.3. How it works 10
3.4. Example: how to use the platform 12
3.5. Product development roadmap 13
4. Business Analysis 20
4.1. Key partners analysis 20
4.2. Key activities analysis 21
4.3. Key resources analysis 22
4.4. SWOT analysis – perspective of BSUs 23
4.5. SWOT analysis – perspective of BSPs 24
4.6. Competitors analysis 26
5. Target Universe 30
5.1. Statistics 30
5.2. Tax havens 31
5.3. Customer types 32
6. Marketing Strategy 35
6.1. Objectives – acquisition, retention, referral and revenue 35
6.2. Marketing tools 35
6.3. Online tools 36
6.4. Printed tools 38
6.5. Public relations 39
6.6. Road shows 40
6.7. Regional marketing offices 41
7. Channels Strategy 43
8. Customer Relationships and Quality Assurance 45
8.1. Relationship with BX BSUs and BX BSPs 45
8.2. Disputes from BX BSUs: 46
8.3. Disputes from BX BSPs: 48
9. Revenue Model 49
9.1. How BX makes money 49
9.2. Other revenue sources 50
10. Financials 52
11. Future Business Strategies 54
11.1. Strategic alliance 54
11.2. Initial public offering 54
11.3. Acquired by other(s) 54
12. Action Items 55
12.1. Minimum viable product 55
12.2. Product demonstration and commercial launch 55
12.3. Continuous optimization 55
12.4. Funding for scaling 55
12.5. Who BX is looking for right now 55
English language books:
1) Osterwalder, A., Pigneur, Y., Smith, A., and Clark, T., Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley& Sons Inc, United States, 2010
2) Ries, E., Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Random House Inc, United States, 2011
Chinese language books:
3) 林之晨，「Mr.Jamie網路創業七堂課」，PCuSER電腦人出版社，台灣，2011
4) 林之晨，「Jamie流行銷：向可口可樂、星巴克等20個一流平牌學APP行銷」，智園出版，台灣，2012
