This thesis investigates whether CarCompanyParent Financial Services can develop a realistic business case to start offering financial services products for CarCompanyParent Trucks in Taiwan. As a first step, the commercial vehicle market and its associated finance market was studied. Main insights include that the Light Duty Truck (LDT) segment is retail driven, meaning that the financing decision is usually made at the dealership. The Medium and Heavy Duty (MDT/HDT) segments, on the other hand, are direct sales markets. Based on this market intelligence, two business models were derived. The first model covers all segments, and hence requires cooperation with a local partner in order to gain access to retail channel. The alternative model would only target MDT and HDT segments, and hence be feasible without any collaboration. A financial simulation of both models revealed that only the cooperation model is financially and strategically viable.

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