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研究生： 黃佳琳
論文名稱： 應用策略地圖檢視企業資訊策略—汽車零配件供應商之研究個案
Applying Strategy Map to Manage Enterprise IT Strategy: An Evidence from an Auto Parts and Accessories Supplier
指導教授： 張欣綠
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2007
畢業學年度： 95
語文別： 英文
論文頁數： 40
中文關鍵詞： 策略地圖 、資訊策略 、中小企業 、汽車零配件業
外文關鍵詞： Strategy Map, IT Strategy, Small and Medium Enterprises, Auto Parts and Accessories Industry
相關次數： 點閱：141  下載：75 
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    • 身為台灣中小企業一員的汽車零配件貿易公司，在面對(汽車)產業大環境的劇烈轉變與中國大陸供應商的強勢競爭下，為了不被市場淘汰，透過建置其策略地圖、商品分類與顧客分析，重新檢視企業本身的資訊管理策略，計劃相關專案，並配合該公司所重視的營運指標與其資訊執行能力程度，做為判斷各專案的優先順序的依據，進而分配各相關專案預算；確保從規劃企業資訊策略到執行專案的所有步驟，皆以符合策略地圖上所描述”創造企業競爭優勢和策略價值”為目的。

    Being one of Taiwanese small and medium enterprises, an Auto Parts and Accessories trading company, suffers from the rapid change of the market and the fierce competitions from Chinese suppliers. In order to survive in the business environment, the company sets up the Strategy Map, makes the Product Categorization and Customer Portfolios Analyses, to get the best IT planning and initiate several IT projects to support its internal management processes. Also, according to its Business Criticality and Technology Maturity indicators, the company makes the priority for its IT projects and allocates the budgets. These actions are taken as the accomplishments of differentiating from market competitions and creating the strategic values just like the goals of its Strategy Map described.

    Chapter 1：Research Background 4
    1.1 Industry Background 4
    1.1.1 Global Automobile Market Situation 4
    1.1.2 After Market 5
    1.1.3 Taiwan Auto Parts and Accessories Market 5
    1.1.4 Small and Medium Enterprises in Auto Parts and Accessories Industry. 6
    1.2 Why IT Portfolios Management is Important in Auto Parts and Accessories Industry 7
    1.2.1 Research Questions & Tasks 8
    Chapter 2：Theoretical Foundation - Strategy Map 10
    2.1 Four Perspectives 10
    2.2 Financial Perspective 11
    2.3 Customer Perspective 11
    2.4 Internal Perspective 11
    2.5 Learning and Growth Perspective 12
    Chapter 3：Research Methodology 14
    Chapter 4：Case Analysis 15
    4.1 Basic Information of the Case 15
    4.1.1 Sales Team and Its Performance 15
    4.1.2 Re-Positioning 16
    4.1.3 Marketing Approach and Spending 16
    4.1.4 Technology Infrastructure 17
    4.1.5 Projects and Issues 18
    4.2 Set up the Strategy Map of Space Gear Industrial Ltd. 20
    4.2.1 The Sales Nature 20
    4.2.2 Choose the Information Capital to be the Strategic Key of Learning and Growth Perspective 21
    4.2.3 The Strategy Map of Space Gear Industrial Ltd. 22
    4.3 Product Categorization Analysis 25
    4.4 Customer Portfolios Analysis 26
    4.5 Key concerns of individual customer segment. 29
    4.6 IT Planning and Tools 31
    4.7 Strategic Project Identification 32
    4.7.1 Technology Maturity 32
    4.7.2 Business Criticality 33
    4.8 Set up the Project Priority List: Applying Aggregate Project Map 35
    4.9 Budgets Allocation of Information Technology Projects 36
    Chapter 5：Conclusions & Discussion 39
    References: 40


    1. 陳正平等 (譯) 2004【民93】。策略地圖：串聯組織策略從形成到徹底實施的動態管理工具Strategy maps – Converting intangible assets into tangible outcomes.。初版。臉譜出版：城邦文化發行。(Robert S. Kaplan & David P. Norton，2003).

    2. 吳安妮 (2007，5月)。平衡計分卡─整合性的管理制度。經理人月刊Manager Today，No.30，157-165

    3. 羅若蘋 (譯) 2005 【民94】。握著滑鼠當老闆The ultimate guide to electronic marketing for small business: Low-cost / high return tools and techniques that rally work.。初版。高寶國際出版：希代發行。(Tom Antion，2005)

    4. 2007, Auto Parts & Remodeling Accessories (ttnet.net trading magazine), VOL.2, 62

    5. Richard Wise & David Morrison (2000, November-December)。Beyond the exchange. The Future of B2B。Harvard Business Review，November-December，86-96

    6. Robert S.Kaplan & David P. Norton (2004, February) 。Measuring the strategic readiness of intangible assets。Harvard Business Review，February，52-63

    7. Steven C. Wheelwright & Kim B. Clark (2003, September) 。Creating project plans to focus product development。Harvard Business Review，September，1-14

    8. Steven Kaplan & Mohanbir Sawhney (2000, May-June)。E-Hubs: The new B2B marketplaces。Harvard Business Review，May-June，97-103

    Global Auto Market Situation Reference:
    9. 2007/01/27, http://www.epochtimes.com/b5/7/1/27/n1604441.htm
    10. 2007/01/28, http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/auto/2007-01/29/contentet_5666513.htm
    11. 2007/01/26 http://tw.autos.yahoo.com/auto_information_article2/url/d/a/070117/7/1129.html
    12. 2006/01/16 Reference: http://www.japanresearch.org.tw/hotnews-3593.asp

    13. Aftermarket (automotive) - Wikipedia, the free encyclopedia.
    Retrieved from http://en.wikipedoa.org/wiki/Aftermarket_%28automotive%29
    Aftermarket Factbook, 2005

    14. Taiwan Auto Parts and Accessories Market Reference: http://www.ttvma.org.tw/cht/industrial-survey.php#

    15. IT packages/tools reference:
    http://www.logicalware.com/ ; Oracle Business Intelligence etc.

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