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研究生： 康武
Vo Nguyen Cong Khang
論文名稱： 推動增長，為越南胡志明市私立醫院和診所提供服務的在線預訂系統服務制定商業計劃
Driving Growth, Developing A Business Plan For An Online Booking System Service Catering To Private Hospitals And Clinics In Ho Chi Minh City, Vietnam
指導教授： 蔡政憲
Jason Cheng-Hsien Tsai
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2024
畢業學年度： 112
語文別： 英文
論文頁數： 93
中文關鍵詞： 健康 、醫療 、醫生
外文關鍵詞： Online Booking, Doctors
相關次數： 點閱：16  下載：0 
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    • 我的目標是制定一項商業計劃，以幫助和支援我的國家的許多人，包括我自己，他們在獲得醫療保健方面面臨重大困難。多年來，我觀察到政府或醫院和診所缺乏可靠的應用程式或網路服務，無法有效管理患者的預訂和諮詢。許多人仍然不得不在淩晨 3 點或 4 點到達醫院，經常在外面睡到第二天早上，以確保排隊等候治療。通常的做法是，在不同醫院的新摺頁冊中填寫個人資訊並申報醫療狀況，這些摺頁冊必須保留以備病史使用。丟失這本摺頁冊意味著重複該過程並訪問兩家以上的醫院會導致多本摺頁冊。雖然一些醫院通過其網站或應用程式提供在線預訂，但這些系統經常超載，容易發生故障，並遭受不準確和虛假網站的困擾。我想建立一家為患者提供預約、資訊和遠端醫療諮詢服務的企業。通過集中資訊並與盡可能多的醫院和診所合作，我們可以為患者提供一個用於預訂排隊號碼或首選醫生的單一平臺，並促進在線諮詢，無需下載多個應用程式或訪問各種網站。

    I aim to develop a business plan to help and support many people in my country, including myself, who face significant struggles with accessing healthcare. For years, I have observed the lack of a reliable app or web service from either the government or hospitals and clinics that can efficiently manage patient bookings and consultations. Many people still have to arrive at hospitals as early as 3 or 4 AM, often sleeping outside until the next morning to secure a queue number for treatment. It is common practice to fill out personal information and declare medical conditions in new booklets at different hospitals, which must be kept for medical history. Losing this booklet means repeating the process and visiting more than two hospitals results in multiple booklets. While a few hospitals offer online booking through their websites or apps, these systems are often overloaded, prone to breakdowns and suffer from inaccuracies and fake websites. I would like to establish a business that provides booking, information and telehealth consultation services to patients. By centralizing information and collaborating with as many hospitals and clinics as possible, we can offer patients a single platform for booking queue numbers or preferred doctors and facilitate online consultations, eliminating the need to download multiple apps or visit various websites.

    1. Executive Summary 1
    1.1. Introduction 1
    1.2. Market Opportunity 1
    1.3. Our Solution 2
    1.4. Unique Value Proposition 2
    1.5. Business Model 2
    1.6. Go-to-Market Strategy 3
    1.7. Future Outlook 3
    1.8. Financial Projections 4
    1.9. Our Mission 4
    1.10. Our Vision Statement 4

    2. Our Business Model Canvas 5
    2.1. Key Partners 5
    2.2. Key Activities 5
    2.3. Key Resources 6
    2.4. Value Propositions 6
    2.5. Customer Relationships 6
    2.6. Channels 7
    2.7. Customer Segments 7
    2.8. Cost Structure 8
    2.9. Revenue Streams 8

    3. Product and Service Offering 10
    3.1. Online Platform, User Experience and Interface 10
    3.2. Comprehensive Healthcare Network 11
    3.3. Patient-Centric Approach 11
    3.4. Data Security and Privacy 12

    4. Product Development 14
    4.1. App Product Design 14
    4.1.1. Welcome Screen and Onboarding Screens 14
    4.1.2. New Sign Up or Current User Log In, Create New Account, Verify by OTP, Create Password and Profile Completion Screens 14
    4.1.3. Current Location Permission Allowance, Manually Current Location Exploration Screens 15
    4.1.4. Home Screen and Doctor Details Screens 16
    4.1.5. Appointment Booking Details, Package Selection, Details of Patient, Methods of Payment,
    Summary Details, Successful Payment Screens 17
    4.1.6. Screens of Favorites 17
    4.1.7. Top Doctors or Specialists, Nearby Hospital Screens 18
    4.1.8. Hospital or Clinic Details Screens 18
    4.1.9. Search (Doctor or Hospital) and Category Screens 19
    4.1.10. Add Review (Doctor or Hospital) and Review Filter Screens 19
    4.1.11. My Booking (Upcoming, Completed, Cancelled) Screens 20
    4.1.12. My Scheduled Appointment or To Cancel Appointment and Notification Screens 20
    4.1.13. Consultation Chat, Voice Call, Video Call Screens 21
    4.1.14. User’s Profile Information & Settings, Platform Information Center, Policies of Privacy, Log Out Screens 22
    4.1.15. Source 22
    4.2. Web Management Interface of Doctors / Clinics 23
    4.3. Web Management Interface of Administration (Technology Team) 24
    4.4. Project High Level Design Architecture 25
    4.5. Diagram of Use Case 26
    4.6. Diagram of Activity 27
    4.7. Roadmap for Software Development 27
    4.7.1. Planning 27
    4.7.2. Platform Design 28
    4.7.3. Platform Development 28
    4.7.4. Platform Testing 29
    4.7.5. Platform Deployment 29
    4.7.6. Platform Maintenance & Evolution 29

    5. Overview of Healthcare Industry in Vietnam 30
    5.1. Healthcare System 30
    5.2. Healthcare Service Delivery Model in Vietnam 31
    5.3. Healthcare Market Size and Share 34
    5.3.1. Market Size 34
    5.3.2. Market Share 36
    5.3.3. Healthcare Current Situation 37
    5.3.4. Population 37
    5.3.5. Economy 38
    5.3.6. Challenges 39
    5.3.7. Opportunities 40
    5.4. Digital Healthcare in Vietnam 41
    5.4.1. Digital Health Market Trends 41
    5.4.2. Digital Healthcare Market Landscape 42
    5.4.3. Opportunities and Challenges 43

    6. PEST Analysis 47
    7. Competitor Analysis 49
    7.1. Traditional Healthcare Providers 49
    7.2. International Platforms 49
    7.3. Domestic Startups and Tech Companies 50
    7.4. BookingCare 51
    7.5. eDoctor 52
    7.6. Hello Bacsi 53

    8. Customer and Business Partner Segmentation Analysis 55
    8.1. Customer 55
    8.2. Business Partners 58

    9. Marketing Plan 60
    9.1. SWOT Analysis 60
    9.2. Marketing Strategies 64
    9.2.1. For Healthcare Providers 64
    9.2.2. For Patients 65
    9.2.3. Example of Healthcare Exhibition Event 69
    9.3. Positioning 69

    10. Organizational Structure and Management Team 72
    10.1. Management Team 73
    10.2. Company Teams 73

    11. Financial Projections 77
    11.1. DoctorBooking Startup Expenses 78
    11.2. Personnel Plan 79
    11.3. Revenue Stream 82
    11.4. Cost Forecast 82
    11.5. Sales Forecast 85
    11.6. Expected Market Growth Rate 86
    11.7. Projected Profits and Loss 87
    11.8. Projected Cash Flow 87
    11.9. Projected Balance Sheet 88
    11.10. Break-Even 88
    11.11. Fundraising 89

    12. Conclusion 90

    Reference 91

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