| 研究生: |
德海娜 Teiwaki, Ngaina |
|---|---|
| 論文名稱: |
於吉里巴斯設立微型銀行之商業企畫書 TE Kauki Bangke Business Plan |
| 指導教授: |
吳文傑
Wu, Jack |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2009 |
| 畢業學年度: | 97 |
| 語文別: | 中文 |
| 論文頁數: | 36 |
| 中文關鍵詞: | 商業企畫書 |
| 相關次數: | 點閱:80 下載:42 |
| 分享至: |
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於吉里巴斯設立微型銀行之商業企畫書
The purpose of this project is to create a social business plan for a Kiribati microfinance organisation, Te Kauki Bangke. The plan is modelled on the Bangladeshi Grameen model proposed by Yunus Muhammad. The rationale for the research stems from the need to provide microfinance services to the unbankable populace in Kiribati. The research approach involved a critical analysis of the secondary sources of literature. The qualitative phenomonology is applied as the researcher has relevant work experience in the Kiribati financial sector. The critical analysis infers that the philosophy of the Grameen model has relevance in the Kiribati context. A review of existing financial institutions showed that most financial businesses have outdated business plans or simply have no business plan from inception. The vision is to provide social, political and financial growth for the unbankble, low-income people, particularly the vulnerable women. The management and organisation can still be the responsibility of women in the social political setting. The financial resources of Kiribati microfinance may be provided as soft loans from the Kiribati government and other public financial institutions, including the Kiribati National Provident Fund. The lending criteria of the microfinance will not require the need for collateral and a security. The study proposed that a pilot project in microfinance is established in the Tarawa urban area with a view to decentralise the business activity to the rest of the country.
1Introduction and Background
1.1Executive Summary 2
1.11 Objective 2 1.12 Mission Statement 2
1.13 Vision 2
1.14 Market Size and Opportunities 3
1.15 Product and Service 3
1.16 Business Model 3
1.17 Key points of Advantageous 3
1.18 Management 4
1.19 Financial 4
1.2 The Social Business 4-5
1.3 The Grameen Model 6-8
1.4 The Specific Problem 9-10
1.5 The Rationale 11-12
1.6 The Importance 12
1.7 The Research Approach 13
2. Literature Review 14-16
3.Te Kauki Bangke Business Plan 17
3.1 Strategic Objective, Mission and Vision 17-18
3.2 Organisational 18-20
3.3 Human Resource 20-21 3.4 Marketing Strategies 21
3.41 Customer Profile 21-22
3.42 Product and Service 22 -23
3.43 External Analysis 24-25
3.44 Internal Analysis 26
3.45 SWOT 27
3.5.Legal Implications 27-28
3.6 Financial Proposal and Forecast 28
3.61 Capital Investment 28
3.62 Revenue and Expenditure forecast 28-30
3.63 Income and Cash flows forecast 30-31
3.7 Conclusion and Recommendations 32-33
References 34-36 Appendix 1 Map of Kiribati
Appendix 2 Performance Scorecard
Appendix 3 16 Social development decisions of Grameen
Appendix 2 Worksheet of Financial Projections
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