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研究生: 何歌夢
Gama, Xolisile
論文名稱: 殘障兒童復健中心企業營運計畫書
Business Plan for Rehabilitation Centre for Children with Disability
指導教授: 郭維裕
Kuo, George
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 42
中文關鍵詞: 殘障兒童復健中心企業營運計畫書
外文關鍵詞: Children With Disability, Rehabilitation Centre, Business Plan
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  • Raising and living with a disability is hard for anyone. It is however harder in Swaziland. Disability is seen as a curse, a bad omen, and a punishment by the ancestors. The future of such kids is bleak in a society that discriminates them and make them face harsh stigmatization. The increase in the number of children born with disability or living with a disability has remained high. Regardless of this increase, which has also been aggravated by the high numbers of births by people living with HIV/AIDS, there is no professional facility that will provide the best care for children living with a disability. Parents are left with such a burden on their shoulders, with very little knowledge of how to take care of their children
    Swaziland has adopted policies and rights for people living with disability with the aim to integrate them into economic and social activities and to ensure the integration of programmes for persons with disabilities into mainstream education and provided infra-structure for rehabilitation for those who cannot be integrated. However, these rights and policies have remained on paper with no implementation. This has left children with disability secluded in the society, worn out each day and waited for the day to die.
    Lilita Care Centre is a facility that provides professional care for children living with disability. It is a facility that will provide physiotherapists and well trained care takers who understand such children and their needs and who will make the appropriate accommodations to support their learning and developments.
    The central mission will promote the advancement of people with disabilities so as to enable them to attain their maximum level of independence and integration in the community and to prevent the occurrence of physical disablement. This will be achieved by providing daily physical and mental stimulation programmes for the children and moreover teach and support their parents by providing disability sensitisation training programmes.

    1. Introduction 1
    2. Overview of Industry 4
    2.1. Supply of Services 4
    2.2. Demand for Service 5
    3. Policies and Rights Of People Living With Disability in Swaziland 9
    4. SWOT Analysis for Rehabilitation Centre for Disabled 13
    4.1. Internal Factors - Weaknesses and Strengths 13
    4.2. External Factors – Opportunities and Threats 14
    4.3. Competitive Forces 14
    5. Business Strategy 16
    5.1. Competitor Analysis 16
    5.1.1. Mzimpofu – Andrew James Walsh Memorial Trust 16
    5.1.2. Government Intervention 17
    5.2. Vision 18
    5.3. Mission 19
    5.4. Strategy and Key Success Factors 19
    5.4.1. Water Therapy 19
    5.4.2. Light Therapy 21
    5.4.3. Sound Therapy 21
    5.4.4. Exercises and games 22
    6. Marketing Strategy 24
    6.1. Market Segmentation 24
    6.2. Market Target 25
    6.3. Marketing Mix 26
    6.3.1. Product 26
    6.3.2. Place 27
    6.3.3. Promotion 27
    6.3.4. Price 28
    7. Financials 29
    8. Conclusion: 34
    9. References 35

    1. http://www.adry.up.ac.za/index.php/section-b-country-reports/swaziland
    2. Government of Swaziland: Central Statistics Office (CSO) 2007 Population and housing census: Fertility, nuptiality, disability & mortality (2010) 4
    3. Human Rights Council ‘Report of the Working Group on the Universal Periodic Review-Swaziland’ A/HRC/19/6 (2011).
    4. Times of Swaziland 18 September 2012 http://www.times.co.sz/News/79799.html (accessed 25 March 2015)
    5. AH Elde & B Jele ‘Living conditions of persons with disabilities in Swaziland – A national representative study’ (2011).
    6. R Lang ‘Disability policy audit in Namibia, Swaziland, Malawi And Mozambique: Final report’(2008)
    7. The Secretariat of the African Decade of Persons with Disabilities ‘Study on education for children with disabilities in Southern Africa’ (2012)

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