欣興低功率處理器市場發展策略之研究

Printed circuit boards, being one of the most important components in electronics systems as
it is widely used in a variety of modern electronic end-products including mobile phones, PCs,
TFT-LCD TVs, consumer electronics, and automobiles. Although the respective industry
revenue contracted by nearly 20% in 2001 as a result of “Tech Bubble”, its revenue soon
resumed to grow 5% and 22% in 2003 and 2004 respectively. In 2008, the PCB market value
has grown from US$33.1 billion in 2003 to an estimated worth of US$48 billion, in line with
the growth of the global electronic market which had increased from US$893 billion to
US$1,389 billion.
Unimicron Technology Corporation was founded in 1990 and publicly listed on Taiwan OTC
in 1998. As of Mar, 31st, 2009, its consolidated net worth stood at TWD 28.5bn (USD876mn).
Market capitalization amounted to TWD21.3bn (USD0.65bn), based on a closing price of
TWD43.6 per share as of Mar, 31st, 2009. In terms of total sales amount, Unimicron is the
largest PCB producer in Taiwan. On a global basis, it ranks No.2 next to Ibiden (Japan). In
terms of product, Unimicron is the largest producer of handset PCB in Taiwan, followed by
Compeq. The company has successively increased its global market share of handset PCB
from 9% in 2003 to 20% in 2007, and 25% in 2008 through aggressive expansion and
technology upgrade.
With Unmicron’s current technology advantages and leading position in High Density
Interconnects and Chip Scale Package as well as Phoenix Precision Technology’s strong
knowledge in Flip Chip, it is expected that new Unimicron could without a doubt penetrate
into PC and Smartphone segments through the consumer ultra-low voltage (CULV) platform.

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