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| 研究生： |
甘亞柏 Abel Canchari de la Cruz |
|---|---|
| 論文名稱： |
在秘魯城郊地區設立太陽能供應系統之社會企業企劃書 Social Business Plan: Solar Energy for Rural Peru |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 60 |
| 中文關鍵詞： | 社會企業企劃書 、秘魯城郊地區 、太陽能供應系統 |
| 外文關鍵詞： | Social Business Plan, Rural Peru, Solar Energy |
| 相關次數： | 點閱：249 下載：43 |
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在秘魯城郊地區設立太陽能供應系統之社會企業企劃書
This social business aims to achieve double bottom line: the social and the financial ones. The former is giving access to electricity to households out of the reach of the grid. The latter is being financially sustainable, running activities without needing external subsidy.
Our Vision: “A rural Peru where every family has access to electricity in their homes.”
Our Mission: “Enable access to affordable and sustainable solar energy for poor families, as a means for social inclusion and development in the rural Peru.”
Our objective: To provide access to photovoltaic energy for families in remote areas of the Andean highlands of Ayacucho, Peru.
Our economic model: We partner up with district, province or regional governments, and private companies, to help them to promote social development or carry out their corporate social responsibility mandate. We sell to them solar home systems to be installed in rural households which are not considered in any national rural electrification plan (they will not have electricity in the following 7 years or more). We install the solar home systems in households who are willing to be part of the project (so the families pay a fee for the operation and maintenance and cooperate with their labour force, small accessories, and local materials). The solar home systems are bundled with social engineering activities to ensure the sustainability of the project in the village. This entire task is carried out with local technician who are specially trained to solve any problem and provide the operation and maintenance service.
Our target: Install solar home systems for 7700 households.
Chapter 1. The Background, Vision, Mission, Objectives and Business Description 1
1.1. Overview of the Social Problem and Business Opportunity 1
1.2. Vision of Success 3
1.3. Mission 3
1.4. SMART Social Impact Objectives 3
1.5. Business Description 4
1.6. Core values 4
Chapter 2. Target Market 6
2.1. Clients 7
2.2. End users: households 9
2.3. Market Size and Trends 10
2.3.1. Size 10
2.3.2. Trends 11
2.3.3. Change in social awareness 11
Chapter 3. Strategic Framework 12
3.1. Business Assessment: Strengths & Weaknesses 12
3.2. Operating Environment: Opportunities and Weaknesses 13
3.3. SWOT Analysis 14
3.4. Industry Attractiveness: Porter Model 16
3.4.1. Threat of New Entrants 16
3.4.2. Buyer’s Bargaining Power 17
3.4.3. Supplier Power 17
3.4.4. Threats of Substitutes 18
3.4.5. Industry Rivalry 19
3.4.6. Synthesis 19
3.5. Industry Analysis 20
3.5.1. Sensitivity to Government Regulation 20
3.5.2. Technological Change 20
3.6. Competitive Analysis 20
Chapter 4. Marketing Plan 21
4.1. Marketing Objectives 21
4.2. Product Strategy 21
4.3. Distribution Strategy 24
4.4. Price Strategy 25
4.5. Promotion Strategy 27
4.6. Sales Plan 30
Chapter 5. Operations Plan 31
5.1. Operations Process Mapping 31
5.2. Research and Development 33
5.3. Equipment and vehicle 34
5.4. Social Impact Assessment and Monitoring Systems 34
5.4.1. Base Line Studies 34
5.4.2. Case Studies 34
Chapter 6. Governance and Human Resource Plan 36
6.1. Governance 36
6.2. Roles, Responsibilities and Key People 37
6.3. Human Resource Budget 39
Chapter 7. Financial Plan 40
7.1. Budget 40
7.2. Projected Profit and Loss Statement 41
7.3. Projected Balance Sheet 42
7.4. Projected Cash Flow Statement 42
7.5. Net Present Value 43
7.6. Resource Acquisition 43
Reference 44
Appendix 46
FONAM. (2014). Promoting public and private participation in renewable energy projects and strengthening the capacity of FONAM. Lima: National Environment Fund - Peru.
INEI. (2014). Main Indicators. National Institute of Statistics and Information Technology. Lima: INEI.
JICA, Electric Power Development Co, Nippon Koei Co. (2008). Master Plan Study for Rural Electrification by Renewable Energy in the Republic of Peru. Lima: MINAM.
LUTW. (2014). Light Up The World. Retrieved May 21, 2014, from Core components of a low-voltage solar photovoltaic (PV) system: http://lutw.org/wp-content/uploads/Core-components-of-a-solar-PV-system.pdf
Meier, P., Tuntivate, V., Barnes, D., Bogach, S., & Farchy, D. (2010). Peru: National Survey of Rural Household Energy Use. Washington DC: World Bank.
Ministry of Economy and Finance. (2014). Economic Transparency. Retrieved May 22, 2014, from http://apps5.mineco.gob.pe/transparencia/
Ministry of Energy and Mines. (2007). Technical regulation for Assessing PV Systems and Components for Rural Electrification. Retrieved June 12, 2014, from http://www.suelosolar.es/IMAGES/electrificacionruralperu.pdf
MIT. (2014). Photovoltaic (PV) Tutorial. Retrieved May 20, 2014, from MIT: http://web.mit.edu/taalebi/www/scitech/pvtutorial.pdf
Mitsubishi. (2014). Mitsubishi Electric. Retrieved May 29, 2014, from Solar Power: http://www.mitsubishielectric.com/bu/solar/faq/index.html
OSINERGMIN. (2013, May 30). Access to Energy in Peru: Assessment and Policy Options. Retrieved May 23, 2014, from Osinergmin: http://www.osinergmin.gob.pe/newweb/pages/Publico/CongresoInternacional/p_30may.html?391
Wolk, A. (2007). Social Entrepreneurship & Government. RootCause.
World Bank. (2008). Designing Sustainable Off-Grid Rural Electrification Projects: Principles and Practices. Washington DC: Woorld Bank.
World Bank. (2008). The Social Discout Rate. World Bank. Washington DC: World Bank.
World Bank. (2014). World Development Indicators. Washington DC: World Bank.
