| 研究生: |
陳呈松 Chen, Cheng-Sung |
|---|---|
| 論文名稱: |
跨產業整合的商業模式創新研究: 以「安穩富」三業閉環模式為案例的行動研究 Business Model Innovation Through Cross-Industry Integration: An Action Research on the An-Wen-Fu Tri- Business Closed-Loop Model |
| 指導教授: | 羅明琇 |
| 口試委員: |
吳泰熙
陳彥君 |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 經營管理碩士學程(EMBA) Executive Master of Business Administration(EMBA) |
| 論文出版年: | 2025 |
| 畢業學年度: | 114 |
| 語文別: | 中文 |
| 論文頁數: | 96 |
| 中文關鍵詞: | 商業模式創新 、三業整合 、閉環思維 、風險管控 、被動收入 |
| 外文關鍵詞: | Business Model Innovation, Three-Industry Integration, Closed-Loop Thinking, Risk Management, Passive Income |
| 相關次數: | 點閱:15 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本研究以「找到睡覺也在賺錢的方法」為核心理念,探討如何透過三業整合閉環商業模式實現被動收入的創新策略。研究者結合房地產、金融保險、租賃三家公司董事長實務經驗,基於巴菲特投資哲學與京都百年企業管理智慧,建構「安穩富」財富增值模式,並採用精簡經營,四家公司合計團隊僅二十餘人,母公司核心管理團隊2至3人,母公司年度管銷成本嚴格控制在150萬元以內。以一億元資金為例,透過三業閉環設計,資金使用效率提升40%達一點四億元。年化報酬率達18.5%,保守情境仍有14.2%,遠超過傳統固定收益工具。已複製至約15位合作夥伴,累積管理資金兩億元以上,維持零違約記錄。訪談分析四個優良指標,配息準時率、報酬率合理評價、長期持有意願、投資後擔憂消除程度皆達到滿意評價,充分驗證模式的實際成效。實際運作顯示83.3%投資人表示願意增資,正是對風險控制四重保障,資產信用擔保、保單確定性收益、法律架構防火牆、多元現金流互補最直接的肯定。
研究貢獻在於首創三業整合閉環系統,將學術理論成功轉化為實務獲利。透過實證驗證,證明科學化的商業模式設計、嚴謹的風險管理、真誠的關係經營,可以創造兼顧安全性與獲利性的投資方案。研究提煉三個核心洞察:閉環設計創造協同效應、風險管理需要多層次策略、關係資本是可持續競爭優勢。為財富管理領域提供新的理論框架與實務指南,展現投資不應該是賭博,而應該是可控的風險、可預期的收益、可持續的關係。
This study explores innovative strategies for generating passive income through a three-industry integrated closed-loop business model, guided by the core concept of "making money while sleeping." Drawing on practical experience as chairman of three companies in real estate, financial insurance, and leasing, and building upon Buffett's investment philosophy and Kyoto-style centenarian enterprise management wisdom, the researcher developed the "An-Wen-Fu" wealth appreciation model. The model employs lean operations with a combined team of only about twenty employees across four companies, with the parent company's core management team consisting of 2-3 people and annual operating expenses strictly controlled within 1.5 million NTD. Using 100 million NTD as a capital allocation example, the three-industry closed-loop design increased capital utilization efficiency by 40%, reaching 140 million NTD in deployment scale. The annualized return rate achieved 18.5%, with a conservative scenario still delivering 14.2%, significantly outperforming traditional fixed-income instruments. The model has been successfully replicated to approximately 15 partners, accumulating 200 million NTD in managed capital with a zero-default record. Interview analysis identified four excellent indicators—on-time dividend payment rate, reasonable return evaluation, long-term holding intention, and post-investment concern elimination—all achieving satisfactory ratings, fully validating the model's actual effectiveness. Empirical validation demonstrates that 83.3% of investors expressed willingness to increase their investments, directly affirming the four-layer protection mechanism: asset and credit guarantee, deterministic returns from insurance policies, legal structure firewall, and diversified cash flow complementarity.
The research contribution lies in pioneering the three-industry integrated closed-loop system, successfully transforming academic theory into practical profitability. Through empirical validation, this study proves that scientific business model design, rigorous risk management, and authentic relationship management can create investment solutions that balance both safety and profitability. The research distills three core insights: closed-loop design creates synergy, risk management requires multi-layered strategies, and relational capital constitutes sustainable competitive advantage. This study provides a new theoretical framework and practical guide for the wealth management field, demonstrating that investment should not be gambling, but rather controllable risks, predictable returns, and sustainable relationships.
致謝 i
中文摘要 ii
Abstract iii
目錄 v
表目錄 viii
圖目錄 ix
第一章 緒論 1
第一節 研究動機與背景 1
第二節 研究目的與問題 4
第三節 研究範圍與限制 6
第四節 論文架構 9
第二章 卓越經營與穩健投資的策略哲學 11
第一節 價值投資哲學的理論基礎與應用 11
第二節 策略管理思維的實務借鑑 14
第三節 京都式經營的長壽智慧 18
第四節 國際財富管理的實證案例 20
第三章 安穩富閉環模式的組織架構與研究方法 24
第一節 個案介紹 24
一、組織架構與股權設計 24
二、適用法律及合法性 26
三、三業閉環的運作邏輯 26
四、各公司業務介紹 28
第二節 研究方法與資料蒐集 33
第四章 安穩富閉環模式的運作與策略實證 38
第一節 模式建構的關鍵轉折與邏輯 38
第二節 三業整合閉環的系統設計 42
一、資金配置策略與現金流循環 42
二、三業閉環架構與協同機制 45
三、投資方案分級設計 46
第三節 確定性收益機制的分析 49
一、保單貼現的運作原理與評估機制 49
二、投資報酬率敏感性分析 51
三、階梯式理賠結構與專業門檻 54
第四節 模式的技術門檻與經營心法 56
第五章 財務績效與風險韌性分析 62
第一節 財務績效量化分析 62
第二節 四重風險防護機制的實踐 66
第三節 極端情境下的策略韌性 68
一、單一風險的閉環平衡機制 68
二、複合風險的極端壓力 69
三、短期波動的現實與投資人心理穩定 71
四、保本邏輯與前期原則執行的必要性 72
第四節 客戶行為與關係資本分析 73
第六章 結論與建議 78
第一節 研究發現:三業閉環的系統邏輯 78
第二節 研究發現:財務績效實證分析 79
第三節 研究發現:風險管理與市場驗證 81
第四節 研究發現:可複製性與經營智慧 83
第五節 研究限制與未來建議 85
參考文獻 87
附錄 89
附錄一 訪談問題大綱 89
附錄二 訪談摘要 91
附錄三 財務計算公式說明 96
Barber, B. M., & Odean, T. (2000). Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. The Journal of Finance, 55(2), 773–806. https://doi.org/10.1111/0022-1082.00226
Collins, J. C., Collins, J., Porras, J. I., & Porras, J. (2005). Built to last: Successful habits of visionary companies. Random House.
Cumming, D. J., & Johan, S. A. (2013). Venture capital and private equity contracting: An international perspective. Academic Press.
Damodaran, A. (2012). Investment valuation: Tools and techniques for determining the value of any asset. John Wiley & Sons.
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Graham, B., & Dodd, D. (2003). Security analysis: The classic 1934 edition. McGraw Hill.
Köllner, T., Kleve, H., Rüsen, T., & Caspary, S. C. (2024). Long-lived Family Businesses in Japan: Factors of Success. In: Brill.
Le Breton–Miller, I., & Miller, D. (2006). Why do some family businesses out–compete? Governance, long–term orientations, and sustainable capability. Entrepreneurship theory and practice, 30(6), 731–746.
Markowitz, H. M. (2008). Portfolio selection: efficient diversification of investments. Yale university press.
Maude, D. (2006). Global Private Banking and Wealth Management. https://doi.org/10.1002/9781118673386
McNiff, J., & Whitehead, J. (2011). All you need to know about action research. Sage publications.
Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. Academy of Management Review, 23(2), 242–266. https://doi.org/10.5465/amr.1998.533225
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Porter, M. E. (2008). Competitive advantage: Creating and sustaining superior performance. simon and schuster.
Rivo-López, E., Villanueva-Villar, M., Vaquero-García, A., & Lago-Peñas, S. (2017). Family offices. Organizational Dynamics, 46(4), 262–270. https://doi.org/10.1016/j.orgdyn.2017.03.002
Sasaki, I., Ravasi, D., & Micelotta, E. (2019). Family firms as institutions: Cultural reproduction and status maintenance among multi-centenary shinise in Kyoto. Organization Studies, 40(6), 793–831.
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172–194. https://doi.org/10.1016/j.lrp.2009.07.003
Vargo, S. L., & Lusch, R. F. (2014). Evolving to a new dominant logic for marketing. In The service-dominant logic of marketing (pp. 3–28). Routledge.
Yin, R. K. (2018). Case study research and applications (Vol. 6). Sage Thousand Oaks, CA.
Zellweger, T. M., Nason, R. S., & Nordqvist, M. (2012). From Longevity of Firms to Transgenerational Entrepreneurship of Families. Family Business Review, 25(2), 136–155. https://doi.org/10.1177/0894486511423531
Zott, C., & Amit, R. (2010). Business Model Design: An Activity System Perspective. Long Range Planning, 43(2-3), 216–226. https://doi.org/10.1016/j.lrp.2009.07.004
全文公開日期 2031/01/19