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| 研究生： |
黃麟媛 Huang, Jennifer |
|---|---|
| 論文名稱： |
台灣高齡化社會與退休生活媒合平台 Taiwan Ageing Society and Retirement Matching Platform |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
黃柏鈞
Huang, Po-Chun 林佑龍 Lin, Yo-long |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2023 |
| 畢業學年度： | 111 |
| 語文別： | 英文 |
| 論文頁數： | 52 |
| 中文關鍵詞： | 退休 、移動應用 、健康生活 、通訊 |
| 外文關鍵詞： | Retirement, Mobile Application, Healthy Life, Communication |
| 相關次數： | 點閱：241 下載：0 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The "Taiwan Ageing Society and Retirement Matching Platform" is a digital solution designed to address challenges faced by Taiwan's ageing population. It aims to improve their quality of life by promoting social connections, providing retirement and healthcare information, and offering personalized activities.
The business plan emphasizes content adjustment according to user preferences and collaboration with retirement communities, healthcare providers, and social service agencies. A revenue model, including premium membership options, ensures sustainability. Marketing strategies target the audience clearly and effectively.
Overall, the platform aims to enhance social connections, friendships, and a sense of belonging for retirees in Taiwan's ageing society and improving their well-being and quality of life.
1. EXECUTIVE SUMMARY 1
1.1. MOTIVATION 2
1.2. VISION 2
2. IMPACTS OF TAIWAN'S AGEING SOCIETY 4
2.1. OVERVIEW OF TAIWAN AGEING SOCIETY 4
2.2. DECLINING BIRTH RATE AND HIGH DEPENDENCY RATIO 5
2.3. AGEING POPULATION AND ITS IMPACT 7
3. RETIREMENT MATCHING APP: CONCEPTS AND FEATURES 8
3.1. CORE VALUE 8
3.2. FEATURE OF PRODUCT 8
3.3. PROTOTYPE 9
3.4. HOW TO CHARGE 12
4. THE TAIWAN MARKET ANALYSIS 16
4.1. POTENTIAL MARKET SIZE 16
4.2. OUR COMPETITORS 18
4.3. SWOT ANALYSIS 19
4.4. COOPERATION WITH BUSINESS PARTNERS 21
5. THE BUSINESS MODEL CANVAS 26
5.1. KEY PARTNERS 26
5.2. KEY ACTIVITIES 27
5.3. KEY RESOURCES 29
5.4. VALUE PROPOSITION 30
5.5. CUSTOMER SEGMENTS 31
5.6. CUSTOMER RELATIONSHIPS 33
5.7. CHANNELS 33
5.8. REVENUE STREAMS 34
5.9. COST STRUCTURE 35
6. DEVELOPMENT STAGE 37
6.1. SHORT-TERM (1-2 YEARS): 37
6.2. MID-TERM GOALS (3-5 YEARS): 38
6.3. LONG-TERM GOALS (5+ YEARS): 39
7. COMPANY AND OPERATION 40
7.1. ORGANIZATION 40
7.2. IMPLEMENTATION TIME SCHEDULE 43
8. FINANCIAL PLANNING 44
8.1. INCOME 44
8.2. EXPENSE 46
8.3. REVENUE FORECASTING 49
REFERENCE 51
[1] U.S News & World Report https://www.usnews.com/
[2]國家發展委員會 人口推估查詢系統 https://pop-proj.ndc.gov.tw/index.aspx
[3] Yahoo News https://tw.news.yahoo.com/
[4] Wikipedia https://en.wikipedia.org/wiki/Main_Page
[5] Macrotrends https://www.macrotrends.net/
[6] World Health Organization https://www.who.int/
[7]衛生福利部統計處 https://dep.mohw.gov.tw/DOS/cp-5082-55400-113.html
[8] Tinder https://tinder.com/
[9] MeetUp https://www.meetup.com/
[10]臺大醫院 https://www.ntuh.gov.tw/ntuh/Index.action
[11]維康醫療用品 https://www.wellcare.com.tw/wellcare/tw
[12]長庚養生村 https://www1.cgmh.org.tw/cgv/
[13]欣葉台菜 https://www.shinyeh.com.tw/content/zh/brand/Index.aspx?BrandId=1
[14] Sunriental Cafe https://www.sunriental.com/
[15]小樹屋https://thehapp.com/
[16]東南旅行社 https://www.settour.com.tw/index.html
[17] MOVE動一動運動教室 http://www.move-dongdong.com/
[18]衛武營國家藝術文化中心 https://www.npac-weiwuying.org/index
[19]駁二藝術特區 https://pier2.org/
[20]王老師書法教室 https://www.facebook.com/teacherwung/
[21] Nicole花藝教室 https://haveaniceflower.com/
[22]中時新聞網 https://www.chinatimes.com/?chdtv
[23] 創市際市場研究顧問https://www.ixresearch.com/reports/cati
[24]科技報橘 https://buzzorange.com/techorange/
[25]張阿道 https://daotw.com/
[26] GoodFirms https://www.goodfirms.co/resources/how-to-build-app-like-whatsapp-instagram-uber-guidelines
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