| 研究生: |
陳宏煜 |
|---|---|
| 論文名稱: |
靑年商店之經營績效與連鎖經營之研究 無 |
| 指導教授: | 劉富善 |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 1981 |
| 畢業學年度: | 69 |
| 語文別: | 中文 |
| 論文頁數: | 175 |
| 中文關鍵詞: | 無 |
| 相關次數: | 點閱:105 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
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第一章 緒論1
第一節 研究目的1
第二節 研究架構與研究方法5
第二章 企業績效與商店連鎖之意義9
第一節 企業績效及其衡量方法9
第二節 連鎖之型態與定義14
第三章 青年商店之經營績效31
第一節 損益及二平分析31
第二節 目標途徑之效能分析51
第三節 參與者滿足分析67
第四節 影響青年商店經營績效之因素探討81
第四章 各國食品雜貨零售業連鎖槪況97
第一節 美國食品雜貨零售業連鎖槪況97
第二節 歐洲各國食品雜貨零售業連鎖槪況103
第三節 日本食品雜貨零售業連鎖槪況105
第五章 連鎖經營與青年商店107
第一節 連鎖的優勢與功能107
第二節 連鎖經營對於青年商店的意義125
第三節 青年商店連鎖經營之嘗試134
第四節 青年商店連鎖方式之探討141
第六章 結論與建議165
附錄
中文部分
1.劉富善,「青年商店現階段經營績效調查報告」,行政院農業發展委員會,民國六十九年八月。
2.劉富善,「農民福利中心應該儘早成立」,農業週刊,中華民國六十九年四月,第六卷第十四期。
3.味全食品股份有限公司企劃組,「台北市味全公司零售店客戶調查報告」,民國七十年四月。
日文部分
1.志沢芳夫,「 新開展指針」,同文館,昭和55年版。
2.日本通產省中小企業,「中小企業經營指標」,昭和53年版。
3.田中直隆,「フランチヤイズ戰略」,ピズネス社,昭和54年5版。
英文部分
1. Petro Georgiou, ” The Goal Paradigm and Notes Towards a Counter Paradigm,” Administrative Science Quarterly, 18, 1973.
2. Richard M. Steers,” Problems in the Measurement of Organizational Effectiveness, ” Administrative Science Quarterly, Dec. 1975.
3. James L. Price,” Organizational Effectiveness : An Inventory of Propositions,” Homewood Ill : Richard D. Irwin Inc., 1968.
4. Bruce A. Kirchhoff, ” Organizational Effectiveness Measurement and Policy Research,” Academy of Management Review, July 1977.
5. Hal Pickle and Fredlander,” Seven Societal Criteria of Organization Success,” Personnel Psychology, 20 1957.
6. B. M. Gress,” Organizational and Their Managing,” Englewood Cliffs, N. J., : Prentice-Hall, Inc., 1963.
7. Michael Keeley, ” A Social-Justice Approach to Organization Evaluation,” Administrative Science Quarteley, Vol. 23, June 1978.
8. E. Yuchtman and Stanley E. Seashore,” A System Resource Approach to Organizational Effectiveness, ”American Sociological Review, 32, 1967.
9. Stanley C. Hollander,” The Wheel of Retailing, Journal of Marketing, July, 1960.
10. Bert C. Mc Cammon, Jr., ” Prospectives for Distribution Programming,” in Vertical Marketing Systems ,ed. Louis P. Bucklin ( Glenniew, Ill: Scott, Foresman & Company, 1970 ).
11. Bruce W. Marion, etc., “ The Food Retailing Industry ,“ Praeger Publishers, Praeger Special Studies, 1979.
12. Shelby D. Hunt,” The Socioeconomic Concequences of the Franchise Systems of Distributions,” Journal of Marketing, July 1972.
13. Leonard J. Konopa,” What is Meant by Franchise Selling ? ” Journal of Marketing, April 1963.
14. James M. Carman and P. Kenneth,” Marketing-Principles and Methods, ” ( Richard D. Irwin Inc. 1973, 7th ed. ).
15. Abraham H. Maslow,” Motivation and Personality,” New York : Harpers & Row Publishers, 1954 ).
16. Joe S. Bain, “ Industrial Organization, “ ( New York, London Sedney : John Wiley & Sons, Inc., 1968 ).
17. U. S. A. Senate Document Number 4, 74th Congress Ist Session (1934).
18. P. D. Converse,” Prices and Services of Chain and Independent Stores in Illinois, 1937,” Journal of Marketing, Jan. 1937.
19. Ralph H. Oaks, ”Price of Difference for Identical Items in Chain, Voluntary Groups, and Independent Grocery Stores,” Journal of Marketing, Dec., 1948.
20. P. E. Nelson and L. E. Preston,” Price Merchandising in Food Retailing : A Case Study,” ( Berkeley, California-University, Institute of Business and Economic Research, 1966 ).
21. Rayburn D. Tousley,” Reducing Distribution Costs in the Grocery Field : A Case Study,” Journal of Marketing, Dec., 1947 ).
22. John F. Thomas,” Varying Functions in Distributions : Their Costs and Influence on Retail Price,” Journal of Marketing, July 1938.
23. J. W. Wingate and J. S. Friedlander,” The Management of Retail Buying,” ( Englewood Cliffs N. J. Prentice-Hall., 1963 ).
24. Roland S. Vaile and E. J. Grether,” Marketing in the American Economy,” ( The Roland Press Company, N. Y. 1952 ).
25. Rayburn D. Tousley and Eugene Clerk,” Principles of Marketing,” ( The MacMillan Co. N. Y. 1962 ).
26. William J. Stanton,” Fundamentals of Marketing, ”( McGraw-Hill Book Co. 1964 ).
27. William R. Davidson and Alton F. Doody and Daniel J. Sweeney,” Retailing Management, ” (The Ronald Press Co. N. Y., 1975, 4th ed. ).
28. Progressive Grocers', 45th, 46th Annal Report of Grocery Industry.
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