1. EXECUTIVE SUMMARY 2
1.1 OBJECTIVES 4
1.2 MISSIONS 4
1.3 KEYS TO SUCCESS 4
2. COMPANY SUMMARY 5
2.1 COMPANY OWNERSHIP 5
2.2 START-UP SUMMARY 6
3. PRODUCTS AND SERVICES 8
4. MARKET ANALYSIS SUMMARY 9
4.1 MARKET SEGMENTATION 9
4.2 TARGET MARKET SEGMENT STRATEGY 12
5. MARKETING BY INTERNET 13
5.1 DEVELOPMENT REQUIREMENTS 15
6. STRATEGY AND IMPLEMENTATION SUMMARY 16
6.1 SWOT ANALYSIS 16
6.2 MARKETING STRATEGY 21
6.3 SALES STRATEGY 23
6.4 SALES FORECAST 25
7. FINANCIAL PLAN 26
7.1 START-UP FUNDING 27
7.2 BREAK-EVEN ANALYSIS 28