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| 研究生： |
郭泰成 Kuo, Victor |
|---|---|
| 論文名稱： |
全鋼胎產業分析：青島格銳達與中國卡客車輪胎 TBR tire: Qingdao Ge Rui Da rubber and China TBR tire |
| 指導教授： |
蘇威傑
Su, Wei-Chieh |
| 口試委員: |
陳麗宇
Chen, Li-Yu 傅浚映 Fu, Jyun-Ying |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2019 |
| 畢業學年度： | 107 |
| 語文別： | 英文 |
| 論文頁數： | 48 |
| 中文關鍵詞： | 法規 、貿易戰 |
| 外文關鍵詞： | ADD, CVD |
| DOI URL： | http://doi.org/10.6814/NCCU201900514 |
| 相關次數： | 點閱：215 下載：0 |
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In year 2018, China tire and rubber industry achieved revenues of more than $81.03 billion, with an annual compound growth rate of 8.2% from 2014 and 2018; China tire consumption reached 580.7 million, with an annual compound growth rate of 6.3% from 2014 and 2018 in year 2018. In year 2018, the entire market value of global tire and rubber industry reached $612 billion, with a year-on-year increase of 4.7%. By 2023, the entire market value of global tire and rubber industry is expected to reach $793.5 billion, with an increase of 29.7% compared with that of 2018.
However, the severe regulation for environmental protection, the ADD (Anti-Dumping Duties) and CVD (Countervailing Duty) investigation from EU and US, and the trade war between US and China may put tire business become more volatile and unpredictable. The additional 25% US tariffs, ADD and CVD from DOC (Department of Commerce) make US headquarter decide to reduce GRT production tickets and shift them to the Vietnam JV facility. Curtailment or layoff will be an option for GRT operation!!
Just like the Great Purge in TBR tire industry, most large Chinese TBR tire makers set up facilities overseas in succession in order to avoid high tariff and heavy duty or even to circumvent the severe environmental regulation.
1. Brief Introduction to Cooper Tire & Rubber Company Group 1
1.1. Cooper Tire & Rubber Company 1
1.2. Qingdao Ge Rui Da Rubber Co., Ltd. 2
1.2.1. Cooper Tire & Rubber Company TBR Segment Value Chain 3
1.2.2. GRT Function (Sensitive) 5
1.2.3. Support from Cooper Tire US 6
2. Challenges for TBR industry- China Market and Global Market 7
2.1. Briefing to China Radial Tire Industry 8
2.1.1. Proportion of Domestic and Foreign Radial Tire Enterprises 10
2.1.2. Capacity Ratio and Geographical Distribution of Domestic and Foreign Radial Tire Enterprises 11
2.1.3. Production Ratio and Geographical Distribution of Domestic and Foreign Radial Tire Enterprises 11
2.2. Trend for China TBR Industry 12
2.2.1. Industry Shifts to Emerging Markets 12
2.2.2. The Pursuit of Better Products 12
2.2.3. Brand Awareness Enhancement 12
2.2.4. Continuous Adoption of Environmental Protection Technologies 13
2.2.5. Expand the Supply for New Energy Vehicles 13
2.3. Major challenges in Global Tire Industry 13
2.3.1. Difficult to Raise Economy 15
2.3.2. Overcapacity 16
2.3.3. Worldwide Competition 16
2.4. Trend for Global TBR Industry 16
2.4.1. Shifting of Plant Location 16
2.4.2. Quantity toward Quality 17
2.4.3. Internationalization and Integration 17
2.4.4. Diversify in Operation 17
2.4.5. Green Technology 18
2.5. China SME Predicament 18
3. Impact from Shifting and Transforming 22
3.1. Impact to GRT due to Sino-US trade frictions 23
4. PEST Analysis 25
4.1. Analysis of political factors that affect tire industry 25
4.2. Analysis of economy factors that affect tire industry 32
4.2.1. Inflation rate 32
4.2.2. Interest rate 33
4.2.3. Foreign exchange rate (USD/CNY) 34
4.2.4. PMI (Purchasing Managers' Index) 35
4.2.5. China Labor Costs 36
4.3. Analysis of sociocultural factors that affect tire industry 39
4.3.1. Attitudes (health, environmental consciousness) 39
4.4. Analysis of technological factors that affect tire industry 42
4.4.1. Meridian Tires 42
4.4.2. Tubeless 43
4.4.3. Delayering 43
4.4.4. Moving forward to green manufacturing, intelligent manufacturing and tire recycling 44
5. Conclusion 45
5.1. Technology Innovation and Structure Transformation 45
5.2. Risk Control to Costs 45
5.3. Get prepared to Trade Frictions and Penetrate into New Market 46
6. Reference 47
7. Web Information 48
1. "Green Tire Technique Standard", China Rubber Industry Association of the PRC, Feb. 2014.
2. "Access Requirements for Tire Industry", Ministry of Industry and Information Technology of the PRC, Sept. 2014.
3. "Strategy for China Tire Industry", China Rubber Industry Association of the PRC, Oct. 2014.
4. "China rubber industry "13th Five-Year" development plan guideline", China Rubber Industry Association of the PRC, Oct. 2015.
5. "Made in China 2025", the State Council of the PRC, May. 2015.
6. "The Shifting Economics of Global Manufacturing", BCG, Aug. 2014.
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