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研究生： 畢薇潔
論文名稱： 自立陶宛進口珠寶到台灣：進入及經營策略
指導教授： 于卓民
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2007
畢業學年度： 96
語文別： 中文
論文頁數： 105
中文關鍵詞： 立陶宛
相關次數： 點閱：75  下載：45 
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    • 自立陶宛進口珠寶到台灣

    CHAPTER 1: INTRODUCTION 5
    SECTION 1: RESEARCH BACKGROUND AND MOTIVATIONS 5
    SECTION 2: RESEARCH QUESTIONS AND OBJECTIVES 6
    SECTION 3: RESEARCH METHODOLOGY AND LIMITATIONS 8
    SECTION 4: RESEARCH PROCESS AND BRIEF OVERVIEW OF EACH CHAPTER 10
    CHAPTER 2: PRODUCT FEATURES AND CHARACTERISTICS OF ITS SUPPLY 12
    SECTION 1: CLASSIFICATION OF AMBER 13
    SECTION 2: BALTIC AMBER HISTORY AND LOCATION 15
    SECTION 3: AMBER MANUFACTURING PROCESS AND UTILIZATION 16
    SECTION 4: AMBER IN LITHUANIA 19
    SECTION 5: PRODUCT COMPETITIVENESS TO OTHER GEMS 24
    CHAPTER 3: CHARACTERISTICS OF THE IMPORT MARKET 25
    SECTION 1: ECONOMIC SITUATION: INCOME, WORLD POSITIONING 27
    SECTION 2: POLITICAL AND LEGAL ENVIRONMENT 29
    SECTION 3: COMPETITIVE ENVIRONMENT 39
    SECTION 4: LOCAL CUSTOMER DEMAND ANALYSIS 41
    SECTION 5: AMBER JEWELLERY MARKET IN TAIWAN 46
    CHAPTER 4: MARKET ENTRY STRATEGY 52
    SECTION 1: SELECTION OF THE MARKET ENTRY TACTICS 53
    SECTION 2: MODES OF INTERNATIONAL BUSINESS 56
    SECTION 3: FINAL DECISION REGARDING MODE OF INTERNATIONAL BUSINESS 64
    CHAPTER 5: MARKETING CONSIDERATIONS 66
    SECTION 1: TARGET CUSTOMER SEGMENTS 68
    SECTION 2: POSITIONING OF THE OFFERING 70
    SECTION 3: PRICING 74
    SECTION 4: SETTING PRICE BANDS 81
    SECTION 5: PROMOTION 82
    CHAPTER 6: CONCLUSIONS 84
    SECTION 1: SUMMARY POINTS 85
    SECTION 2: RECOMMENDATIONS TO FIRMS 87
    SECTION 3: SUGGESTIONS FOR FUTURE RESEARCH 88
    APPENDIXES 90
    APPENDIX 1.1: RESEARCH QUESTIONNAIRE. 90
    APPENDIX 2.2: LITHUANIAN EXPORTS AND IMPORTS BY CN SECTION IN 2006. 92
    APPENDIX 3.1: GROSS DOMESTIC PRODUCT BY KIND OF ACTIVITY IN 1981AND 2005. 93
    APPENDIX 3.2: AVERAGE PRIMARY INCOME PER EMPLOYED PERSON BY OCCUPATION 94
    APPENDIX 3.3: NUMBER OF INCOME RECIPIENTS (PERSON), PERCENTAGES OF INCOME RECIPIENTS BY AGE AND BY SEX (%) IN 2001－2005. 94
    APPENDIX 3.4: DISPOSAL INCOME, CONSUMPTION AND SAVING IN 2001 – 2005, ANNUAL RATE OF CHANGE (%). 95
    APPENDIX 3.5: TAIWAN IMPORT PROHIBITIONS 95
    APPENDIX 3.6: THE TARIFF RATE FOR OTHER PRECIOUS STONES (OTHER THAN DIAMONDS) AND SEMI-PRECIOUS STONES, OTHERWISE WORKED. 96
    APPENDIX 3.7: TAIWAN’S MARKET FOR FINE JEWELLERY (UNIT: U.S.-DOLLAR/MILLION) 96
    APPENDIX 4.1: COMPARISON OF SUBSIDIARY AND BRANCH. 97
    APPENDIX 4.2: PROCEDURES, DOCUMENTS REQUIRED AND TIMEFRAME FOR COMPANY AND BRANCH REGISTRATION. 98
    REFERENCES 102
    BOOKS AND ARTICLES 102
    LEGAL DOCUMENTS 103
    WEBSITES 103
    ACKNOWLEDGEMENTS 105

    Books and Articles

    1. Aaker, David., Strategic Market Management, Seventh Edition, NY: John Wiley & Sons, Inc., 2005.
    2. Grant, Robert M., Contemporary Strategy Analysis, Fifth Edition, UK, Padstow, Cornwall: Blackwell Publishing, 2005.
    3. Hills, Gerald E., ed., Marketing and Entrepreneurship. Research Ideas and Opportunities, Cincinnati, OH: Westport, 1994.
    4. Ho, J., “Taiwan losing ground to South Korea, analysts say”, Taipei Times, April 7, 2006.
    5. Ministry of Foreign Affairs. Invest in Taiwan. R. O. C., Taipei: Industrial Development and Investment Centre, 2005.
    6. Porter, M., Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press, 1980.
    7. Saldukiene, Birute., “Amber” in Simas Suziedelis, ed., Encyclopedia Lituanica, Vol. 1, Boston, MA: Juozas Kapocius, 1970, pp. 85-87.
    8. Reuvid, J. and Yong, L. Doing Business with China. China: Kogan Page in association with China’s Ministry of Foreign Trade and Economic Cooperation, 1998.
    9. Zi, Kwan, “Precious Island Aglow with Semiprecious Stones”, Taiwan Journal, Vol. XXIV, No. 24, June 22, 2007.

    Legal Documents

    1. Commodity Tax Act. Ministry of Finance, R. O. C., November 22, 2007.
    2. Customs Law. Ministry of Finance, R. O. C., May 5, 2004.
    3. Income Tax Act. Ministry of Finance, R. O. C., February 6, 2007.
    4. Standards for Identifying Small and Medium-sized Enterprises. Ministry of Economic Affairs, November 25, 1991.
    5. Statute for Investment by Foreign Nationals. Investment Commission, Ministry of Economic Affairs, amended on November 17, 1997.
    6. Tax Treatment of Foreign Investment. Ministry of Finance, R. O. C., August 1, 2004.
    7. Value-added and Non-value-added Business Tax Act, Ministry of Finance, R. O. C., May 28, 2007.

    Websites

    1. The official website of Mirror International Jewellery Store: http://www.alphamoon.com.tw
    2. The official website of International Amber Association: http://amber.org.pl/en
    3. Carol Hand & Craft Co., Ltd.: www.carolamber.com.cn
    4. The official website of Ministry of Taiwan, R. O. C.: http://www.dot.gov.tw
    5. The official website of Taiwan Statistics Bureau: http://eng.stat.gov.tw
    6. The official website of Directorate General of Customs, Ministry of Finance, R. O. C.: http://eweb.customs.gov.tw
    7. The official website of FedEx, International Resource Centre, Taiwan Country Profile: http://www.fedex.com/us/international/irc/profiles/irc_tw_profile.html?gtmcc=us
    8. The official website of Federal Reserve Bank of San Francisco: http://www.frbsf.org/education/activities/drecon/answerxml.cfm?selectedurl=/2005/0507.html
    9. The official website of International Colored Gemstone Association, information about amber: http://www.gemstone.org/gem-by-gem/english/amber.html
    10. Government Information Office, Republic of China: http://www.gio.gov.tw
    11. Goldmajor Group, Britain’s leading jewellery supplier: http://www.goldmajor.com
    12. The website about Types of Amber, Copal and Resin: http://www.gplatt.demon.co.uk/typesof.htm
    13. Ravfehr ApS – House of Amber, Danish amber producer: http://www.houseofamber.com
    14. The Department of Investment Services (DOIS), the Ministry of Economic Affairs (MOEA): http://investintaiwan.nat.gov.tw
    15. The official website of Japan Commercial Arbitration Association http://www.jcaa.or.jp/e/carnet-e/what.html
    16. The website about how some products are made, including amber: http://www.madehow.com/Volume-7/Amber.html
    17. Internet Center for Management and Business Administration, Inc.: http://www.quickmba.com/strategy/generic.shtml
    18. Official website of the Department of Statistics to the Government of Lithuania: http://www.stat.gov.lt/en
    19. Tutor2u, Online Learning Resource: http://www.tutor2u.net/business/presentations/marketing/productpositioning/default.html
    20. Official website of World Economic Forum: http://www.weforum.org/en/index.htm
    21. Wikipedia, Online Encyclopedia: http://en.wikipedia.org
    22. Western Illinois Entrepreneurship Center: http://www.wiuec.org/workshops/culture/econ_taiwan.htm
    23. Lexical database of English: wordnet.princeton.edu/perl/webwn

    Acknowledgements

    1. Ms. Joyce Chang (張秀選), the owner of Laluna Shop
    2. Mr. Alex Lee (李東翔), the shop manager of Amberhouse, The Mall, Far Easten Hotel
    3. Mr. Kazimieras Mizgiris is the owner of the amber museum galleries in Vilnius and Nida; very well known Lithuanian amber expert, Member of World Amber Council, member of International Amber Association, honour member of Association "Work with Amber" in Hamburg University.
    4. The consultants of the Mirror Shop in Taipei 101.

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