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研究生： 睿愛德
Rivera, Eduardo
論文名稱： 蚯蚓堆肥: 創造城市貧民經濟收入
VERMIPOWER: Creating a Source of Income in Urban Slums
指導教授： 尚孝純
Shang, Shari
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2016
畢業學年度： 104
語文別： 英文
論文頁數： 41
中文關鍵詞： 城市貧民窟 、貧民 、vermicomposting 、微型堆肥
外文關鍵詞： urban slum, slum dwellers, vermicomposting, microcomposting
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    • Millions and millions of people in urban slums around the world are waiting for an opportunity to build an effective business in generating good source of income. They also wish to have an opportunity to change their lives and to be able to work, to buy food, to send their children to school, and to stop being sick.
    A group of people, that eventually became good friends, in National Chengchi University while studying in the International Masters in Business Administration and the Executive Masters in Business Administration respectively, have decided to embark in an adventure that aim to impact in a positive way the lives of millions of slum dwellers worldwide through a social enterprise. They established a project called VERMIPOWER which intent to provide a source of income for slum dwellers as well as to enhance the living conditions global slum areas.
    Social enterprises are a profit generated business that looks for social, cultural, economic, and environmental outcomes. These enterprises are financially self-sufficient. The social enterprise that VERMIPOWER aspires to be, plan to have positive impacts on many factors within urban slums; from directly impacting people’s lives to helping the environment by utilizing elements from within the urban slums.
    The company is built on the idea that the urban slums have items that can be used for a resource recovery process. Red worms will be needed as well as food waste. Red worms are a perfect fertilizer producer when eating food waste in a process known as vermicomposting. Interesting enough, red worms, while producing vermicompost, reproduce at an accelerated rate providing two interesting sources of income for slum dwellers, both red worms and vermicompost. Vermicompost can be used in farms, gardens and red worms can be sold in bait shops, zoos, etc.
    As the saying goes, one man’s trash is another man’s treasure, the company will turn trash into treasure, literally. And with the help of third party corporations it will be possible as well to fulfill the ultimate goal, which is creating a source of income for millions of slum dwellers across the world.

    1. Needs and current situation 1
    1.1. The Need of Social Entrepreneurship 1
    1.2. Crowded Urban Areas 2
    1.3. Current situation 3
    1.3.1. Micro Analysis 3
    1.3.2. Macro Analysis 4
    2. Company Overview 7
    2.1. Mission 7
    2.2. Vision 7
    2.3. Objectives 7
    2.3.1. Main Objective 7
    2.3.2. Specific Objectives 7
    2.4. Success factors 8
    2.5. Vermicomposting 9
    2.6. Innovation 10
    2.7. Essential Elements 11
    2.7.1. Food Waste 11
    2.7.2. Tires 12
    2.7.3. Red Worms 12
    2.8. The Vermicomposting Process 12
    2.9. Potential Employees 15
    3. Organization structure 16
    3.1. Legal entity 16
    3.2. Governance 16
    4. People 18
    4.1. Microcomposting 18
    4.2. Waste transfer 18
    4.3. 3rd party providers 18
    4.4. Logistics 19
    4.5. VERMIPOWER center 19
    4.6. City manager 19
    5. Marketing plan 20
    5.1. Market analysis 20
    5.1.1. Current market situation 20
    5.2. Market – characteristics and needs 21
    5.2.1. San Pedro Sula, Honduras 21
    5.2.2. Metro Manila, Philippines 23
    5.3. Market demographics 25
    5.3.1. Honduras 25
    5.3.2. Philippines 26
    6. Marketing strategy 28
    6.1. Product 28
    6.2. Pricing 28
    6.3. Placement 30
    6.4. Promotion 30
    7. Competitive analysis 32
    7.1. Competitors 32
    7.1.1. Macro 32
    7.1.2. Micro 32
    7.2. Alternatives 33
    7.2.1. Macro 33
    7.2.2. Micro 33
    8. Social impact assessment 34
    8.1. Social impact 34
    8.2. Assessment 34
    9. Risks 36
    9.1. Major Risks 36
    9.1.1. Quality 36
    9.1.2. Food waste 36
    9.1.3. Payments 36
    9.1.4. Gangs 36
    9.2. How they are diminished 36
    9.2.1. Quality 36
    9.2.2. Food waste 37
    9.2.3. Payments 37
    9.2.4. Gangs 37
    10. Conclusion 38
    11. Reference 39

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